Steven W.
Yelp
This is one of two Santa Cruz farmers markets, and the best farmers markets amongst the many in the area. If you need a non beach related reason to come downtown on a weekday, here it is.
While parking in downtown Santa Cruz is normally not a big deal, there are a couple of factors to consider as regards the wednesday farmers market. For starters the market is held in and on one of the surface lots that the city normally expects to use for visitors, thus right of the git go a fairly large number of spaces are taken right off the table. Second this is a popular farmers market. Several thousand people will come for this event. Third in the summer there will already be several thousand people coming downtown for santa cruz beach related reasons. So for parking I'd recommend just going directly to one of the two garages in the area. This will also help you avoid the inevitable traffic snarl that develops along cedar. If you are not mobile enough to walk a few block with the stuff you're gonna buy, come early to try for the lot across from the market, or a street parking spot. Good luck.
The farmers market has about 40 plus vendors of which a half dozen or so are selling meals. The rest are representatives from ranches, dairies, groves,and farms representing anything that can be grown in the fertile land up and down the coast. The foods available here the healthiest and finest on earth. The vegetables can be quite reasonable in price, the meat-excepting the fish/shellfish not so much. Chicken and beef pricing here is quite high, even if it of the best quality. If you are a gourmand, want to be a gourmand, like to cook, or like to eat healthy this is the place to shop.
What food stands are here trend towards epic-particularly the Indian food truck and the chicken roaster(if you buy a chicken, ask about the vegetables the roast at the same time.).There are a few non food vendors-one knife sharpener, a high quality pottery stall, some folks selling flowers, soap, coffee, and ice cream, but 90% of the stalls are for selling grocery type foods.
There will be some kind of live entertainment official or otherwise. There is a bicycle valet available, at least one informational kiosk for upcoming events(live music, theater, health and political stuff) and a massage vendor(or vendors) as well.
In other words it's the typical Santa Cruz quirkiness in full effect.
Totally worth a spending a Wednesday afternoon at, in or about.