Amber N.
Yelp
Ambiance is 100% awesome. You can walk out of the restaurant directly on to the beach, which a lot of people do during the long waits before getting seated. One of the best things about this place is although they don't take reservations, they have a great system that keeps you updated about your place in line. They text you a link, and it tells you how many tables are in front of you and an estimated wait time. We have a group of 11 and went on a Sunday night at 5:30, it was an hour and a half wait. It was fine - we were in walking distance to our rental so we walked back home, gave the kids a snack to tide them over, and kept track of our wait time before deciding to leave when there were 3 tables ahead of us. Another great option is to take advantage of their outdoor walk up bar while you're waiting, which is convenient if you choose to just hang out before being seated.
All of the food was really good. We got the Wisconsin cheese curds, fish tacos, popcorn shrimp, an adult cheeseburger (it wasn't great but it's a seafood joint so we'll let it slide), crab cake dinner, teriyaki chicken wing appetizer, and a variety of kids meals. Everything came out promptly and accurately, and our server was spot on with everything. It takes a lot to keep track of a group of 11, when 7 are kids. We tend to be a bit needier. Extra napkins, tons of refills, more ketchup, etc. We were very well taken care of!