"Competition among 100-yen shops, the Japanese equivalent to an American dollar store, is resulting in cool outlets filled with fun items for the home and office. Seria, in particular, has a surprising selection of tableware, kitchenware, stationery, and housewares. DIY fans will have a heyday carefully perusing the selection of things you didn't know existed but now must have, and many items like the tableware items are surprisingly high quality and beautifully designed. Gifts that are easy on the wallet and cool for friends back home include kawaii (cute) washi tape in fun designs, organizers for home and for travel, and other souvenirs. This Seria shop is a short walk from Shinjuku Station, but there are branches throughout the city."
Poisonous place as it sells many awesome items.
Every item is at ¥110. 4th floor.
Couldnt resist to get some daily life necessities
Jonathan Da S.
Google
So many great items and at a great price. The store is well organized and many different types of options and styles to choose from. Also loved the souvenirs.
Rick S.
Google
Occupies almost half of the 4th floor, a fairly large Seria offering tax free above a set sum. One of the best ¥100 stores in Shinjuku. Very good selection and great place to buy some small gifts. Cash only.
Surpringly large selection of pottery and kitchen supplies as well as bathroom and general purpose products. Less focused on office or garden and travel. A good selection of toys and items for kids.
Not a lot of electronics but lots of cloths and paper fans to look over. Can get very crowded after 16:00 and on weekends.
Cyrus C
Google
Seria usually has great value and cute designs, but this branch feels too small. The product selection is quite limited compared to other locations. It is fine for basics.
Katarzyna A.
Google
Best Seria in this part of the city ❤️
They have great selection on household goods - from cleaning supplies to dishware. While birthday celebration corner is not as big as in some other places, you can still find there all the stuff needed to throw a cute party without breaking the budget. They do have lovely stickers and stationary. And their hobby corner is well stocked. Fully recommended and one of my fave 100 yen shops in Tokyo. Be warned - can get crowded on weekends!
Kayla
Google
everything is 1$, and located inside a great department store/mall with affordable things!
That B.
Google
I really like this location of Seria. One part of the store is open to the aisle of the mall. It makes the store feel much more open than regular stores. This location has a lot of housewares, stationary, and daily goods.
Sajeeporn K.
Google
Super cheap and grate quality… always enjoyed time shopping here
Irene M.
Yelp
Not just 100円 shop...
Out of all the discount shops this has got to be my favorite yes of course for the price but it's the ONLY price nothing over 100 yen and as far as I know the only Shinjuku location that I've frequent at every visit I can. It has the most lichen goods which mom loves and many collaborates with various characters and brands with everything from houses items, travel, beauty and lots of choices for the crafty ones.
What I did discover is that during the holidays they do have quite the selection and at these prices it sure does make it even merrier. Assisted and self check outs are offered along with English language to make it even easier though along with an area to pack your items for convenience with newspaper and tape for you delicate items, the staff is constantly stocking shelves with the many selection they have is a constant thrill for this shopaholic.
どうもありがとうございます!(*´`*)
Peter L.
Yelp
Good place to stop by for stationaries, stickers, cheap & fun stuff. Similar to Daiso and Can Be (Pepe), cheaper than Tokyu Hands.
Miranda L.
Yelp
A very crowded and mazelike Seria. It offers what you expect for the chain: tons of reasonably priced goods and fun seasonal items.
Because this one is located in the Marui Annex there's a lot of tourist traffic, so you might get a little frustrated by lollygagging wanderers.
Kelina H.
Yelp
Practical goods everywhere! Similar to Daiso, but got more variety of products as well. Mostly everything is about ¥108.
Danielle C.
Yelp
Aw yeah, who doesn't like 100 yen stores?!
This Seria is basically like Daiso in the United States except that it's actually in Japan and slightly cheaper than $1.50 per item. I love stores like this. I mean, most of it is stuff you probably can't use but they're still cute. They have lots of chopsticks and other household items.
I bought a few knickknacks to take home.