Patrick F.
Yelp
Snowbowl sits just outside Missoula, a 20 minute drive and offers 2700 vertical feet of steep, ungroomed terrain. With the recent addition of the SnowPark expansion in 2018 (?), Snowbowl amounts to about 2,000 acres of skiable terrain. Rocks, cliff drops, gullies, trees, and even a natural form of halfpipe can all be found here. The only thing you can't find is a fully staffed terrain park with man made features.
Snowbowl has been operated by the same owners for a long time and have seen business increase with each passing season. If your skills are up to par with black diamond terrain, Snowbowl could be one of the most fun resorts you go to around the Missoula area. Nature crafted a fine mountain, there's just one major glaring problem, the culture.
To the ordinary Missoulian, Snowbowl is the "love to hate" kind of place. The parking is atrocious, the crowds are insane on a Saturday, and if there is no new snow, the groomers are a sheet of ice, due to the lack of maintenance. The ungroomed terrain won't fair you much better either. Without any new snow and any temperatures above freezing, Snowbowl turns into Mudbowl, or Rockbowl, or "lose your ski in a willow bush and look for three hours-Bowl". This brings me to the management, maintenance, and Season Pass holders.
Snowbowl is renowned for being "cheap". They charge 68 dollars for a day pass and maintain their mountain like it's still under 600 acres. They groom once a week and make no snow even when they have every chance to. Management will make little to no effort to communicate to the public in the age of social media and when they do communicate, they lie. On Friday, January 27th, Snowbowl lost power. They reported the outage to the electric company and as soon as the lodge got power, they announced on Social Media, "we are open" and started selling tickets to customers at the resort. All the while, not a single chair was moving. People waited from 9am-1pm before Snowbowl finally said that they won't be opening. Customers rushed to the ticket booth to ask for a refund, but they refused to give out any. Instead, they gave people vouchers to come Saturday. If you couldn't make it that day, then your pass was void.
Saturday comes and Snowbowl announces that 100% of their mountain is open and the mad dash of both Friday and Saturday's crowds begin. Meanwhile, winds up at Snowbowl gusted up to 40 miles per hour, too fast to open their mountain-top chairlift, LaVelle Creek chair. Snowbowl had lied, twice. As a resort, they have the capabilities of knowing when their mountain will be able to operate and when weather will prevent them from operating. They chose to lie and take people's money, then refuse to refund that money when they were unable to fulfill their promise to their customers. While all of this anti-consumer behavior is appalling, what's worse is the reaction of their Season Pass holders.
The average Season Pass holder will go to Snowbowl any day of the week if the snow is good. They are either retired or have a job they can leave at any time. When Snowbowl pulls any of their anti-consumer antics, the most they do is shrug it off and claim "That's Snowbowl for ya." When confronted with the question, "Isn't Snowbowl taking advantage of their customers?", the answer I got back was this:
"The real problem is the crowds. All these people buying tickets today are plugging up the lifts and making it impossible to have fun. We'll probably only get 5 or 6 runs in today. You just have to come up on a weekday, when all these normies aren't around, trying to act cool while they fall on their faces halfway down the mountain. They're the problem."
Instead of calling out the company that willingly deceived the community and purposefully made problem worse, they blame the people who have busy lives and can only commit to one or two days of the week to actually taking themselves or their families to the mountain that is publicly owned by the Forest Service. Instead of being a community, the Pass holders decided to be elitist, and while most Pass holders are not this stuck up, the culture surrounding Snowbowl accepts and encourages the mentality of "That's just Snowbowl". They accept that they are slaves to the mountain and no matter how ugly the management may be, they will always give them their money, because "what other mountain with sick terrain is 20 minutes away?"
Missoula is a place where you can walk into a person downtown and have a conversation about anything. You can bump into them at the bar by accident and become lifelong friends in a month. Missoula has a wonderful culture full of vibrancy and an abundance of outdoor activities, but the culture of Snowbowl is by far the most toxic part of that community. It is truly a shame that such a greedy family owns such a beautiful mountain, one that is always in view from the front door, and one that is marred by such deplorable people in a community full of kindness and generosity.