Joey A.
Yelp
Like many I consider myself to have an individual-yet-trendy taste when it comes to fashion. After all I live in Edinburgh, a town not exactly shy of a few pretentious trendies, although in fairness it's either get fashionable or end up hanging around Cockburn Street thinking about black and wondering when Fall out Boy's next album is being released!
So with the above in mind (the trendies, not the emos!), I tend to venture outwith the norm when it comes to fashion shopping on the Diesel, Lyle & Scott and Superdry-heavy streets of Edinburgh.
And that's where Solo comes in.
Short of jumping online, Solo should be any self-respecting man's first fashion port of call in the capital. Stocked with a diverse array of trendy-yet-seldom-seen-on-shelf brands such as Rough Justice, Caliban and Villain, also managing to keep the pricing reasonable compared to the likes of say Harvey Nics or Cruise.
Definitely aimed at the smarter-dressed man, the size of the place appeals to the wee pretentious twat in me that appreciates the fact that whatever I buy from here won't be seen on every other Tom, Dick and Harry I pass on South Bridge! And the staff are more chatty and down-to-earth than you would expect from a vendor competing with the likes of the aloof Xile and the aforementioned Harveys, easing the minds of the more self-conscious out there.
Solo by name, solo by nature. Worth a shout.