Alfa Romeo
Google
It’s just devastating to see a company that had discovered the recipe of good bread, good service, fair price, excellent systems and business model go and follow the trend of “oh sorry, cost of business has gone up, we can’t make delicious fresh sandwiches today but here’s some ugly ones on the rack that we made earlier, which will cost more than last week, Next Please”. It seems like a lot of the older businesses are making excuses while the new ones have to be competitive and do great stuff. Sonoma bread is still bloody amazing so I can’t rate too harshly, but to see something so good go downhill so rapidly, to me, deserves a good think about the feedback, the model, and the necessary adaptation. Hope sonoma comes out on the other side of the current challenges, which by the way are nowhere near as challenging in Australia as elsewhere.