Princess C.
Google
Despite the issues my family and I have had with this store over the years, today was easily one of the most irritating experiences we’ve had so far.
Picture this: they offer a points card where you accumulate cash-back after each purchase. That balance is supposed to function like real money, and you can use it toward future purchases. Every time you scan the card, you earn more. Sounds pretty straightforward, right?
So I check out a basket of food. Initially, I consider using the points but decide against it. I figured it could go toward something else. While waiting for our ride, we decided to grab a few snacks and biscuits and use the points then. That’s when the nonsense began.
We get to the register and are casually informed that we have to wait 24 hours before the points are usable. Yes, twenty-four hours. Let that sink in.
After several rounds of confusion with the cashier, the manager comes out. I’m thinking, “Great, someone who’ll actually listen.” Except noooo, it was like talking to a wall. He kept repeating the same line: “Your money is there, you’ll get it in 24 hours.” What I needed him to understand was that this isn’t about whether the money exists, this is about a broken and completely illogical system.
Like, I get it. Maybe the points from today’s purchase aren’t instantly available. But my previously accumulated points, the ones I earned from shopping here for MONTHS, should be usable whenever I want. Especially if I’m still in your store, trying to spend them. What kind of program punishes a customer for wanting to keep shopping with you?
And to make matters worse, the manager kept cutting me off mid-sentence. He never acknowledged our frustration, never even repeated back what I was trying to explain, and wrapped up with a flippant, “Well, if you come back and the points are still not there, I’ll talk to the company.” Hello??? That completely missed the point! The issue is not that the points won’t appear, it’s that they are locked to begin with. Do you see the disconnect?
So here’s the bottom line, and I hope someone in charge reads this and actually cares.
First: Train your cashiers properly. If your policy is that only the first transaction of the day can use the points, then SAY THAT clearly at checkout. Either inform the customer up front, or just apply the points automatically. Don’t leave people guessing, then act indifferent when they come back confused.
Second: Upgrade your rewards card system. You’re a major business, and you can afford to work with a company that doesn’t restrict access to previously earned rewards. It makes no sense to hold a customer’s balance hostage just because they came back to shop again. Most major retailers in the U.S. have figured this out already so what’s your excuse?
And one more thing. At the very least, a manager should be able to listen actively and show that they understand the problem a customer is having. Even if you can’t solve it in the moment, listening matters. But instead, we left feeling dismissed, unheard, and very frustrated.
As customers of Southwest Farmers for five years, we did not deserve this treatment.