Sugar Beach Resort Hotel

The good: The staff here is phenomenal. They are very attentive and friendly. The resort isn't stingy with the towels for the pool and beach, and they aren't those tiny dish towels. The beach is right outside the door and there are some amazing views. The ducks are used to being fed and will come right up to you. There were 2 sets of mothers with babies that would take food right out of your hand. I was able to pet some of them. It was cute as hell. There are private balconies with beach views that I imagine are great at sunset. The bad: The toilet we got in our room had an extremely weak flush. We had to get a plunger within the first hour. The breakfast was a covid era remnant that was a snack at best and pretty terrible. Since this is well documented in reviews, I wasn't surprised. We paid $250 a night, which seems overpriced. I would possibly go here again, but I'd definitely try to find somewhere else first where I can get a little more bang for my buck. Regardless, other hotels/resorts could learn a thing or two from the staff here.

Rooms are extremely outdated! Furniture was old and scratched. The breakfast box was fine except the green bananas. Lol Would not stay there unless updated! The view is beautiful! Great location. The rooms were clean, however, only cleaned every 3 days so I can’t comment since we left a day early. I saw the maids in the hall. I asked for more towels which they happily gave. We had 4 towels for 3 days. I use 2 each shower. The maid was very nice & gave me more towels. First time staying there & won’t be back.

We stayed at Sugar Beach on a trip to Traverse City to celebrate my 30th birthday and we had a good experience. The beach was beautiful and we enjoyed the pool and the hot tub. We got a discounted rate of $87 a night and I was surprised to see that rates go up to $300 a night - I definitely would not pay that price tag to stay here but for what we payed it was wonderful. I read some negative reviews about the complimentary breakfast and so going into our stay I didn't have high hopes for breakfast. The first day I got a muffin flavor I did not like and the second day our breakfast never showed up. We didn't say anything because we didn't plan for the breakfast to be great anyway. The third day I got something I did like and this was the only day I ate the breakfast. The messages from the staff to check in on how our stay was going were appreciated. We also appreciated the self serve washer and dryer and laundry detergent for sale in the lobby when I realized I was short on some of my clothes packing. When the smoke alarm started chirping in our room they were prompt in coming up to change the batteries. On our last day I woke up early and had trouble falling back to sleep because of the high pitched noise from the fan in the entry area. This and the breakfast would have bothered me more if I payed $300 a night but for the rate we got it was easy to overlook. I would stay here again for a similar rate. The beach and the pool were the highlights for me!

Rooms are so clean and roomie, it was myself and my 4 children and we had so much space. staff have been amazing and helpful, and being right on the beach with plenty of room to sit and relax or for kids to play in the sand. Love having a balcony to sit on to eat, watch the storm or watch the wildlife. There are rentals for boats or jet skis at the property.

Exceptional Check In and Friendly staff. Andre checked me in and was so kind, helpful and provided the most important information perfectly. Four Season caliber or above is Andre level in Traverse City!! As a former TC resident, employees like that are basically impossible to find. |The check in set the tone. The room was perfectly clean and very functional with two king beds. Breakfast was the icing on the cake. I will never stay downtown again. Thank you.||-Andrew

Our family has chosen to make the sugar beach/grand beach our destination when visiting the Traverse city/leelenau penninsula area. We have stayed 3 times since this last Thanksgiving! The best part about these properties is how well managed they are, and the excellent staff, with their passion for hospitality they always afford us, makes it difficult to want to stay anywhere else! The facilities are well kept, the pool and hot tub are always perfect temperature and clean. The room decor is perfect for a beach resort, and they have multiple room options whether you are a single, or a family of 6 like us. The property including parking lots are clean and well kept. We look forward to future stays.

Such a nice room. The view of the bay really makes this a whole lot better. The only problem is that the shower is disgusting, when I took a shower there was mold all over it and the shower head had only 50% of the water spewing out. (while in a time crunch) we choose the time 9:00 to 9:30 for their breakfast meal, we ended up never getting it after 10:15.

We stayed at Sugar Beach Resort Hotel for 3 nights! It was amazing! Andre checked us in and was very thorough and helpful! Our room was perfect for us! We were able to walk a few places to eat and the Dairy Queen was right across the street. :) We visited some bars and wineries. Hiking up the Dunes was a unique experience for us. The area is just beautiful to explore! We had a first floor beach front room, and WOW! It was all just great! Thanks for a terrific experience!

Sugar Beach Hotel is, without question, one of the most extraordinary resorts I've ever had the pleasure of visiting. As someone who travels extensively and frequently stays in luxury resorts, I can confidently say this place is in a league of its own. Yelp may not typically be the go-to platform for reviewing hotels, but I couldn't resist sharing my experience here, as this resort deserves all the praise it can get. From the moment you arrive, you're greeted by the stunning backdrop of towering mountains that cradle the resort. It's a setting so picturesque, it feels like stepping into a dream. The pristine white sand beaches, turquoise waters, and lush greenery make for an absolutely breathtaking environment. This is the kind of place where every view feels like a postcard. The resort itself is designed with incredible attention to detail. The architecture seamlessly blends luxury with the natural beauty of the surroundings. Every corner of the property feels thoughtfully curated, from the elegant rooms and suites to the perfectly manicured gardens. The accommodations are spacious and impeccably clean, with modern amenities and tasteful decor that exude sophistication. Waking up to the sound of waves and the sight of the mountains is a memory I'll cherish forever. What sets Sugar Beach apart isn't just its location--it's the level of service and the experiences it offers. The staff here go above and beyond to ensure every guest feels special. Whether you're lounging by the infinity pool, indulging in a world-class spa treatment, or savoring a gourmet meal at one of the resort's exceptional restaurants, you're treated with the utmost care and attention. Speaking of dining, the culinary options at Sugar Beach are nothing short of extraordinary. The chefs here create dishes that are both visually stunning and bursting with flavor, using the finest local ingredients. Every meal felt like a celebration of the region's culture and cuisine. The activities available at Sugar Beach are as impressive as the resort itself. From hiking in the mountains to water sports in the crystal-clear ocean, there's something for everyone. I personally loved exploring the trails that wind through the lush rainforest, offering panoramic views that left me in awe. Sugar Beach Hotel is more than just a place to stay; it's an experience. It's a sanctuary where luxury meets nature in the most harmonious way. If you're considering a trip here, stop thinking and just book it--you won't regret it. This is a destination that will stay with you long after you've left, and one that I can't wait to return to. Five stars don't even seem like enough for a place this incredible!

I would never stay at Sugar Beach again. I used to come for many years with my family and we loved it, so I'm sad to say in 2024 they have gone way downhill. Sure, the beach is nice but they've moved and expanded their watersport rental business that ruins the view and experience. Good luck if you have a first floor room on that side - people will be walking across your patio all day every day because that's the pathway to the dock. But that's just an inconvenience compared to the room problems - we paid a lot for a family suite only to find it wasn't kept up, and the ancient air conditioner was missing a remote, so the temperature was very uncomfortable. When maintenance was called to look at it, he agreed it was missing the remote (but they didn't have another one) and the a/c "wasn't doing much". Then they suggested we go to Walmart and buy a fan for our room. They have not gone back to the pre-covid hot breakfast but instead drop off a package of low quality food at your door in the morning. Unless requested, housekeeping only comes to clean your room every 3 days. Upon checkout no one asked how our stay was and when I notified them of our experience, there was no acknowledgement of accountability or even an apology, just a "thanks for telling us". As a guest, I did not feel the hotel or the staff really cared that much. Since we like the beach on east grand traverse bay, luckily there are plenty of other hotels on that stretch we will stay at in the future and I highly recommend you do the same and avoid sugar beach.

When you spend the extra money to stay at a beach resort on the beach, there is a level of expectation that this establishment never came close to meeting. First impressions are important. The front desk staff, while competent, all seemed a bit bored with the whole thing. None of them smiled. None of them greeted you. They just asked for my name when I came to the front desk. While parking was easy and close, none of the doors to any of the buildings opened automatically so it was a bit of a struggle getting the luggage inside. The room on the third floor where I stayed, 310, had a lovely view of the lake, and I enjoyed both sunrises and sunsets from the balcony. For the amount of money I paid for the room, I was expecting furniture on the balcony that would reflect the Beach Resort price and description from the hotel. It was plastic. Plastic chairs, plastic table. The balcony itself needs to be cleaned more often. There were spiderwebs and dirt in the nooks and crannies. Later I understood why. When I woke up the first morning I had a swarm of midges on the ceiling near the sliding glass door. There were also some in the bathroom sink. I don't know where they came from because I kept the sliding glass door closed all night. I contacted the front desk who said they would send someone short After an hour waiting for housekeeping staff to come and vacuum them up, a gentleman arrived, who didn't know what they were, and wasn't really interested in vacuuming up more than the spotI pointed out on the ceiling. The room itself wasn't even as well maintained as the low budget Hilton brand hotel. I stayed in the previous night. The sofa bed was old and not supportive. I did sleep well in the bed, and it had a lot of great pillows. The refrigerator and the microwave both worked and there was Starbucks coffee for the room coffee maker. The bathroom was clean, but the shower stall seemed small for a room. the size that it was. I did like that the room was large, and that there were sufficient outlets and USB ports for the devices. After settling in and working in the room for a while, I noticed that the bottoms of my feet were black. After washing them off, I kept my shoes on. The shampooing of the carpet needs to happen more frequently. A beach resort hotel should have an on-site restaurant. I understand during Covid the need to deliver food to the doors in a sanitary way. We're beyond that now. The breakfast options were limited to a lot of carbohydrates and sugar filled yogurt and juice. I ended up with the hard boiled eggs. This hotel is located along a very busy road and the hotel manual warns you not across the street. It warns you only to turn right out of the parking lot. There was nowhere to walk to get a meal unless you wanted to brave the crosswalk down the road and eat fast food. we did GrubHub because it was the safest option. As some of the others posted, I probably will not come back here. I didn't hate it, but I didn't love it either. I don't think the establishment really cares because I received no response when they surveyed me about how my stay was. I think they know that folks like being by the beach and will pay extra for it. It is very convenient to bring your family and camp out in a nice big room and spend time at the beach. That's probably the best use of this facility.

Completely average place. The breakfast was just a Jimmy Dean breakfast sandwich. The building itself, outside of the hotel room was not in the best condition, and the room was a little small.

We love this hotel and have been staying here for 7 years. Friendly service and amazing view, great prices in the off season. My only complaint is the breakfast. Pre-covid they had an awesome breakfast area with an amazing selection. Now you get a boxed breakfast delivered to your room with a muffin or cereal, fruit and water. For the price, I think most guests expect more. Please bring back the old hot breakfast!

We had a great experience at the hotel. We rode Jet ski's and they helped us w room issues. Great customer service

I've stayed at tons of hotels in my lifetime but this one tops them all! Definitely recommend if you're in the area and looking for a great location to stay! Private beach, hottub, indoor pool, big rooms and walking distance to some good food!

Stayed one night in October 2023. Ants in room, there was a rock on the floor next to the bed (so did they vacuum? Probably not). No hand soap in bathroom. Dead bugs on ceiling. Walls in room obviously been patched. Will not return.

Horrible customer service! My car got broken into while I was staying at Sugar Beach. The manager and receptionist did not even acknowledge us as we were frantic with the sheriff. Then, I asked for assistance in using their public computer in the lobby so I can cancel all my credit cards and they simply said " I don't know how". Worst service.

There is no reason I can find why Sugar Beach Resort doesn't deserve 5 stars. Our stay was exceptional. This was our third visit here and it has been recently updated. There was three of us ladies and we booked the family suite. Our suite had a king bed and sofa and then a separate bedroom with a queen bed. The beds were comfy, the room was immaculate, and there was plenty of space for the three of us. Sugar Beach is right on the bay with their own private access to the beach. There is plenty of lounge chairs and tables set up. If swimming in the bay isn't your thing they have an indoor pool and hot tub as well. There's a continental breakfast every morning from 6-10. The location is great. You're walking distance from restaurants, stores, and outdoor activities. Downtown Traverse is a 10 min drive away. We're already looking forward to our ladies trip next year!

November 3 day stay. No housekeeping unless asking for it. Pillows and sheets very yellow, they need to update them. Tub wouldn't drain but fixed the next morning. One person working the front desk. Just not impressed.

Joni at the front desk was so helpful and attentive! He made sure check-in was simple, he was attentive and followed up with a text to make sure we had everything we needed. I highly recommend staying here!!

There are endless places to stay in traverse city and they all look pretty darn nice from the outside. (Competition must be fierce) My family booked a trip to traverse city with only a week ahead of time since our Florida trip fell through, but we are so pleased with how this back up plan is working out. The area is absolutely gorgeous and there are plenty of fun things to do and outdoor activities to take part in, and of course Endless fine dining and fun dining options. We got a deal according to hotels.com on a junior suite at sugar beach and though the pictures were a little dull it looked nice enough to book and reviews were great. Well I can vouch that the hotel is extraordinarily clean and well kept. We are extremely pleased with how everything is turning. (The only negative would be breakfast, as it's not fresh options or budget style because of Covid, but they do deliver the options to your door- but I'd go back to a buffet style). But anyways, the room was outstanding for our family of four (wife, 2 year old, and 8 week old) plenty of room, a huge bathroom, and a decent size fridge which was perfect for bf infant. The amenities are great too with a Big indoor pool (and hot tub), arcade area, marketplace shop for essentials you may have forgotten, and a relaxing and picturesque beach front. Service has been great, especially with Liz at the front desk who handled a pretty hectic check in crowd. Professional in every sense of the word. Only 1 night in so far and looking forward to the next 4 days.

The rooms are adequate and clean but that's about all I can say. There is no kitchen in the hotel so when they say "breakfast included" they mean cold, pre-boxed food. The beach is covered in white plastic lounge chairs all set out in lines. The beach view would be beautiful if not for the giant metal dock and twenty jet skis. Really dissatisfied with the whole experience. Will not be returning.

Well, if a review is what you want, you shall get it. For the last mine out of ten years we have come here for it's wonderful hospitality, cleanliness, a indoor pool and a beautiful view. Do I need to say anymore?

Bravo to the front desk staff. We pulled into town booked at another hotel. Due to the Blossom Inn being rude and unprofessional we zipped across the street to Sugar Beach. It was 11:30 am and had no expectations of getting a room right now, assuming we'd have to wait till check in to get into a room if they had any for the night. We explained we had a 22foot RV and a Dodge Ram truck to park. The lady working the desk took a moment to think explaining that they also had a tour bus taking up the back half of the lot, so she was trying to figure out where she could put us. After a moment she asked us to park in a specific location on the lot. She also managed to get us two rooms that where ready right away. The only thing my mom wanted was a room on the first floor so she could go out onto the beach. Front desk got her one and off she went to the room. We ended up on opposite ends of the hotel, with my husband and I on the third floor. Ya know, it was not a huge deal for us, we took what she gave us happily. Rooms where clean, although I wish they would clean the balcony, that's my only grip. This was our second time staying here, why didn't we just book with them right away? Could have saved us from dealing with unprofessional people across the street.

The hotel was great. Friendly staff, nice amenities, decent pool, and being right on the beach is clearly the major draw here. The maintenance man deserves a special shoutout (sorry, I didn't get your name, but you're great!). Super nice, chats with guests, and it is clear he is great at his job. He was even touching up paint in the hallway after a busy weekend! The ONLY complaint I would mention is that I've heard they had a really great breakfast in the past (pre-covid). Now, I honestly didn't mind the boxed breakfast they delivered to the room. It was on time and as ordered every morning, and they have decent options (though I would appreciate opportunities for customization, but I understand they have a ton to assemble). Some other guests were telling us, though, what breakfast was like before - a full, hot breakfast buffet. Other properties in the area have brought their full breakfast service back post-pandemic, and Sugar Beach should do the same! But really, no complaints overall.

I would have loved to give 5 stars, BUT.... I came here in the off season so that means lots of open rooms. I asked for a view of the bay. Well I got that plus noise from everyone that walked into the door. They gave me a handicap room on the bottom level that was located right when you walk in the door. I heard the door open all night and everyone's conversation, the ice drop... all night, all night! If this was the busy season sure but when it's off season DO NOT USE THAT ROOM! Also I couldn't even enjoy my view and had to keep the curtains closed bc I was also at the spot where when people walk out to look at the bay they then turned around and can stare directly into my room. Everyone thought it was funny and waved. Ugh. Not an enjoyable experience and I will use a different place next business trip. The pool was nice and they got two stars for having adult time only in the pool at a certain time.

The staff was very Friendly and that's pretty much the only reason I'm giving 2 stars. The hotel itself is outdated. The elevator is awkwardly placed on the other side of the building no where near the lobby. I don't recommend The waterfront rooms because of the ridiculous amount of flies that get in the room. ALOT of flies. Couldn't sleep, just left. The 2 bedroom suite is not ideal as the one room is inside the other and rooms share a bathroom. So if you're in the smaller room in the suite, you pretty much have to ask permission from the other room to go. The beach is not big at all it's very narrow. Not worth it to me.

This is an extremely outdated hotel and the photos online are misleading. The hotel needs a complete gut job. The noise levels in the halls at all hours coupled with paper thin walls is a disaster when you're just looking to relax. We woke up to the smell of weed in the halls. It was like a trap house, except you're paying $600 a night to sleep in real time nightmare. We couldn't wait to check out. Also, website says free breakfast. It's misleading. When you get there; they make you fill out a" breakfast form" with 4 options. The options are kids cereal, oatmeal, a jimmy dean breakfast sandwich that you cannot modify because it comes pre-made, or a muffin. These all include a piece of fruit and a bottle of water. That's their "free breakfast." Book somewhere else.

Michelle, the manager, went above and beyond during our stay. Fantastic experience and clean hotel. Michelle, thanks again for making our stay perfect!

Incredibly disappointed with how Sugar Beach staff has treated us, specifically the managers John & Michelle who were on duty for Memorial Day... Let me start by saying this, we booked through booking.com for Sunday, May 24th - Tuesday, May 26th. We saw that booking.com was offering rooms for Memorial Day for $10 a night. I even called Sugar Beach directly to confirm this was the case. When I called the hotel they said, "if that's the rate you booked at, we will honor it". Before I got off the phone I asked if we could bump up our checkin time from 4pm on Sunday to a noon checkin. They confirmed they could accommodate us. Upon arrival we were told our room was not ready. No biggie, its a busy weekend after a pandemic. We were understanding of the delay with check in. So then we waited. Then we waited some more. Finally our room became available but not until an hour after our original 4pm checkin time. So that was a little off putting for us. We also were told we had to downgrade our room because our room we originally booked with booking.com was not available. We decided to let it go as we really just wanted to get into our room at this point. Once our room was officially ready, I went to pay for the security deposit and get our keys. Nothing at this time was mentioned of an incorrect booking fee error through booking.com. We happily enjoyed the rest of Sunday. Come Monday, we decided to enjoy the beach front of the property. We spent most of the day until roughly 3:45pm when Booking.com started calling us. We started getting calls that there had been a pricing error. We told booking.com that this shouldn't be an issue as we are the consumer. Then we started receiving calls from the hotel directly after this on the pricing error. We explained that we booked through booking.com and this shouldn't be something that the consumer should have to deal with. We went on enjoying the beach. Our daughters ended up going up to the room to shower. Upon arrival they were greeted by aggravated hotel staff demanding to talk to their parents. Once we found out, we decided to make our way back to our room. Needless to say we were shocked to find two police officers greeting us at our door along with hotel staff. We were told that if we didn't pay the pricing difference that we would be immediately escorted off the property. You can imagine how upsetting this was to our two small children to have to be harassed by hotel staff and the imagine of police officers backing them. We decided to call Booking.com to resolve this. Booking.com happily refunded us for the cheap price we booked with them. They informed us that a hotel staff member uploaded incorrect pricing on their website and that our issue was actually with the hotel. We were also told that the hotel had called the police on us. We spoke to the hotel managers on this. We were told that we had to pay the difference regardless of the hotels pricing error or be escorted off the property. We had no choice but to sign paperwork agreeing to pay an additional $100 dollars. We are a military family trying to enjoy our weekend. I am absolutely appalled at how we have been treated.

Hotel was overall okay. Our room was double booked. Due to COVID, breakfast was going to be delivered to our room, however when we called to get an update since it was past our requested time of delivery, the staff said they forgot to bring it. Likely wouldn't stay here again.

Are you crazy?! We will be canceling our reservation right now. I should have been suspect when the total for the reservation didn't show up until AFTER we put in our credit card. There is NO WAY we are paying $100 for taxes and fees!

Clean room, nice pool/hot tub & beachfront. Access to boat and jet ski rentals. Definitely would stay again next time in TC!

Value for price unreal! Super clean. Newly remodeled. Every single staff member is kind, friendly and caring- Jim, Mary and Andrea to name a few. Beach is 10 paces from lower rooms. Very happy I found this place. Saved me $125 per night compared to my other favorite TC hotel.

Nice family resort hotel with a huge beach and an abundance of chaise lounge chairs with many outdoor and watercraft sports available at an extra charge. Grand Traverse Bay/Lake Michigan water is very clear so great for playing or swimming in. This is definitely a family orientated and a very active hotel in prime season so if you're looking for a quiet place this may not be your first choice. Seemed like there were many family reunions and friend reunions going on. Lots of partying into the wee hours on the 1st floor balcony/ patio rooms. We had a balcony suite room. Bed was awesome w/many thick small pillows. Our room had a fridge, microwave and coffee machine w/horribly cheap quality coffee and all the bathroom amenities at least the first night. A few problems though. Our room card didn't work in any of the many outside doors after 11pm. So we had to always walk around to the main entrance. We had a bizarre maid who put all our dirty towels which we piled on the floor back up on the shower area, towel racks or crammed them under the sink. Fire the crazy maid please! Our room was sloppily cleaned the first night. The maid did not restock our bathroom toiletries or wipe down the tables in our room. Didn't even cover the bed with fitted sheet. We had to call the front desk on many issues. They don't have fresh or even canned cherries for your waffles anymore. Duh - this is the Cherry Capitol of our Country. The coffee was horribly bitter even in the free breakfast area. I'd probably would go back but in the fall if I got a good price when not so busy. Overall A-OK for a summer visit.

We stayed 2 nights in October 2021 and loved the hotel. The decoratuons gave a great beach vibe, the rooms and public spaces were very clean and neat. The staff were friendly and answered all of our questions about local reataurants and their reccomendations of places to eat were spot on. Close to all toirist areas but yet you feel secluded with a great beach and all the ameneties of a beach. Take time to see the local sites and suppot the local bussinesses! Will stay here again when traveling through.

Sugar Beach Hotel did not disappoint. My wife and our 2 wonderful kids stayed in room 124 for a couple of nights during the Cherry festival. First floor walk-out beach front room is super convenient. A little on the expensive side, however, every hotel room was during the week we visited (Independence Day). The room is very nicely furnished and large. Fridge, Microwave and DVD player (bring a movie and popcorn for the evening). First floor beachfront rooms have a semi-private patio with a table and two chairs. A second picnic table for four is also part of "your" patio and in sits out a bit further - It was great for a pizza dinner for the family in the early evening. The Beach is clean, spacious and best of all PRIVATE - as only guests are allowed in this section of beachfront. The water is ultra clear; shallow for the first 200 feet or so which makes it great for play with the kids no matter how old or young. Because it is on Grand Traverse Bay, the water is much warmer and calmer than any of the Beaches I've been to on Lake Michigan. The bay is great for a Wave runner ride which is pricey at $90 per hour but worth every penny - convenient rental right at the Hotel beach for wave runners, boats and the like. First time on a wave runner for me but it was no problem because there was plenty of room, calm water and very light traffic on the east bay where the Hotel resides. Continental breakfast with Belgian waffles, hard cooked eggs, cereal, bagels, muffins, juice and coffee. Waffles are prepared for you and a must have topped with Traverse City's finest cherries. I had the waffles topped with cherries each day I stayed! Cherries were simply delicious. Breakfast made the room price feel much more affordable knowing I saved about $75-80 on Two Breakfasts. The only downside was small pillows/few pillows in the room and no washcloths the first night we stayed. Great family hotel!

Great hotel located on the beach of the East Bay. I reserved a king spa room and the bathroom was teeny but it made sense for the big spa tub in the room. I really enjoyed the beachfront with the chairs and the whirlpool was great for relaxing. The room was clean and staff were friendly. The room was a little dark but I appreciated the CFLs and other green touches! Free wi-fi, free parking and continental breakfast included in the room rate were a great bonus. The location on 31 is also close to downtown. I would recommend staying here for a relaxing getaway or family vacation.

Probably one of the worst hotel experiences we have had. My husband & I booked two nights through booking.com for our stay at Sugar Beach. One of the nights we booked was for Memorial Day 2020. Booking.com had a ridiculously low price posted that we booked at. I was concerned that the rate might have been off. I called Sugar Beach right after booking to confirm that this indeed was a rate they had. I was told over the phone that they would honor the price that I had booked at. Our friends also booked at this same price & were also told the same by the hotel. Fast forward to check in time....Our room was not ready & we had an hour & a half wait for our room. The staff was incredibly short & unapologetic about this. Once our room was ready, I proceeded to check in. I again mentioned the low rate we booked at and wanted to confirm the price would be honored as we were told. I was again told they would honor the rate. Great, I happily proceeded to put down the normal credit card for security purposes. No paperwork was presented to me and there were no signatures that were asked. Once we got to our room we noticed a strong smoke smell. It smelled as if someone had just smoked a cigarette in our room. There were also several food crumbs all over the floor & couch. Our room appeared as if no one had cleaned it since the last guests. I called down to mention this & was told someone would get back to me. No one got back to me. We decided to head down to the beach and enjoy what sun was left for the day. Majority of the beach in front of our room was littered with trash and cigarette butts. It was disappointing to see that the beach was not well taken care of. Despite all this, we decided to make the best of it. Come Monday we spent the entire day on the beach. Towards the end of the day friends of our that were staying in a room next to us started receiving calls from booking.com. Booking was calling them to inform them that a hotel staff member uploaded incorrect pricing information & that the hotel wanted the difference. Our friends politely told them this should not be an issue for the consumer. Booking.com apologized for the inconvenience & said they'd let the hotel know. None of us thought anything of it since at check in time we were told our rates would be honored. Shortly after we decided to make our way back to the rooms. We were shocked to see police officers standing at our friends hotel room door!! Our friends were greeted by aggressive hotel staff escorted by two police officers. They were told by the hotel that they had to pay the difference on the spot or be escorted out of the hotel. We were all shocked and appalled by the treatment. The hotel kept saying that there was an error on their end and our friends needed to pay the difference. Since we were all 2.5 hours way from home our friends paid the difference. We were told that the hotel would be doing the same for the other 20 some guests that booked at this low rate and to wait for a call. We NEVER received a call. We checked out Tuesday morning & still no word on this issue. Several days after being home I realized there was an unauthorized charge on my credit card from Sugar Beach. I immediately called Sugar Beach to find out what was going on. The employee told me it was not their issue & that a manager would return my call at 2pm that day. I received a call at about 2:30pm from this same employee repeating that the hotel would not be addressing their pricing error. I was also told they can charge me whatever they like an no authorization is needed. I expressed my frustration that the manager still had not called me back & how poorly we were all treated during our stay. I sat on hold for several minutes before a manager came to the phone. The managers name was Ashley. She was incredibly rude & unapologetic. Unwilling to help resolve the situation. She told me it was my problem to deal with & that no compensation would be made. I asked if this was how they handled all price discrepancies between third party booking sites & she told me it was protocol. I have never had an issue with a hotel from booking through a third party. What makes this worse is that hotels upload their pricing deals into Booking.com. The hotel admitted their employee made a mistake when uploading pricing & even told me they would honor the booking rate & then charged me without any authorization after several days from our stay. Not to mention the poor treatment of our friends who apparently were the first ones to book this low rate & then had the police called on them by the hotel with a demand to pay the difference. Our friends are a military family who had their holiday ruined. Their two daughters were terrified by the hotel & police. We have all reached out several times about what happened with no return calls from the owners or upper level management. Incredibly poor customer service.

Excellent resort for families. Extremely clean, rooms are well-insulated, and the beds and linens are comfortable. Sugar Beach has a great location, directly on The Bay. No lounge on-site, but there are several options within walking distance. Complimentary breakfast even includes whole fruits, which are also available in the lobby 24/7- excellent healthy touch!

We stayed here for our third anniversary. The staff was great as was the location. And the beach was amazing even though the rain kept us away from it for most of the weekend. I read reviews that they had done renovations earlier this year. I shudder to think of what the rooms looked like before. For the price we paid I expected better furnishings. Our room had a great TV but still had a DVD/VCR combo! I think they could have afforded to spend a little extra ($24.99 on Amazon) to upgrade to a modern DVD player. The faucet to the Jacuzzi was not working and the water went all over the place. If you turned it on full it would have run down the side and on to the floor. As a result it takes longer to fill it and you have to babysit it. They layout of the room is a little wonky too. The toilet and shower are in one room but the sink is in the main living area. This prevents anyone from getting ready and not disturbing anyone still wanting to sleep. One thing that needs a LOT of work is their WiFi. It is grotesquely inadequate. Over the three days we stayed the best I could get was just over 4 Mbps down and less than 2 up and that was when it was not timing out from all the congestion. It is in serious need of a bandwidth boost. As it is now its a JOKE. Thankfully the 4G coverage is excellent and I used my phone as a hot-spot and was able to get over 25 Mbps down. Overall, if the price was right, I would consider staying here again if only for the friendly staff and location.

I've been coming here literally every year since I was born. I love it more and more every time I come. Amazing beach view and the lake view is amazing. Very clean and nice rooms. Best customer service. I'm only 18 but I hope I can bring my kids up here some day.

Danielle and Katie were amazing. We had a nightmare of an arrival at a nearby property (smoke-filled room). Hotels.com moved us here and we had an amazing stay. Clean, comfy and recently remodelled. Note to guests, bathtubs are in the "family" rooms with two beds, showers only in the king-only rooms. Tasty breakfast, amazing location right on the beach and an overall great experience. We received text messages after check-in, the next day and at check out asking if we needed anything, had questions about the area, if we'd enjoyed our stay, etc. We will be coming back-- and telling all of our friends!!!

I had a great experience at this resort! We stayed for two nights and really enjoyed our visit! The resort was so clean. The indoor pool area was well kept and inviting. The rooms were comfortable. Housekeeping staff was so friendly. Our check in and check out process was simple and front desk staff was great! Very accommodating. I will recommend this resort to friends and family traveling to Traverse City! I will be back!

Not worth the money. Overpriced. Breakfast was disappointing. No breakfast meats only option was hard boiled eggs and pancakes. Fruit was spoiled. Left early and was charged a$75 free Because wE didn't give them 24 hour notice!

Sugar Beach was a great place to stay in Traverse City. I went on a family vacation out there recently. First off, the building was nice and clean from the outside. They have carts available by the elevators which are convenient to transport your luggage up to your room. My family got a double queen room. We had a balcony that overlooked the beach, which was a wonderful place to eat out on. We also got to see them comb the beach as well. There was plenty of seating available out on the beach, such as lawn chairs with umbrellas. The room was a good size and the beds were comfortable. There was a refrigerator, coffee machine and a microwave. The phone wasn't working, so we went down to the front desk and they sent someone immediately to fix it. The TV was standard also. The bathroom was spacious. One of the best parts of our stay: the free breakfast. They had two kinds of cereal, a pancake maker, yogurt with granola, fresh fruit, bagels, muffins, hard boiled eggs, french toast, pastries, juice and coffee. Overall it was a great experience and much better than my experience at the Beach Haus nearby.

Clean hotel. Great staff. Private beach for guests as well. We come here every year. The rooms could use an upgrade into new decor and newer TV's, but they are clean - which matters more to me. The breakfast is usual continental but it isn't stale like other places and has a deeper selection. The WiFi is solid and fast as well. Especially with all the devices now a days. Book well before your trip to save on the rate as well. Weekends can be expensive but comparable to the rest of Traverse City.

My family and I loved it here. My husband and I stayed for 3 nights with our two kids (8yrs old and 6 ). The hotel was very clean, the breakfast was your typical waffles, cereal, fruit....ect. The staff were very kind and helpful. The hotel is right on the beach. It was so nice to walk out from your room on to the sand. This is definitely the perfect place to stay with your family. My only complaint would be the maid that cleaned our place on out first night. The only thing they did was throw the blanket back on to our bed....he/she didn't even fix the sheets. And just threw the pillows back on. Nothing was wiped down ( tables, counter tops, toilets or sinks) and nothing was vacuumed either. It would've been nice if they'd sweep the sand out of our room too.

Just got back from a week in TC @ Sugar Beach (family reunion). Me, wife & 8-month old baby. Great place. Right on a nice beach, pool & hot tub inside for the rainy days (we had two). Jetski/kayak rental & just much more. Very family friendly place - really felt at home for me as well as my niece & nephew (12 & 8).

This place is worse than hell... it wreaks of poop and has Hodor patrolling the halls at night to make sure you don't think out loud. There's several bugs taking over the ceilings in the room ready to eat you during your sleep. There's no toilet paper in the building and they give you dirty towels to wipe with. Wouldn't stay here if God himself invited me into his suite to talk shop. Place sucks.

Got in trouble for a noise complaint, totally laughable seeming that it was only 10 o clock and baldy was on patrol through the halls. Trying to spend our trip to have some fun and this place was having none of it. Total posers acting like they welcome a good time and then hitting us with the lockdown. On top of all that there's no a/c in the hot tub area. Won't be back. Don't go. Spend money elsewhere. The lounge chairs are from the 90's on the beach and aside from the bugs in the room, the place smells.

Booked a room with Booking.com for 2 nights, 1 night was at a discounted rate. A group of people next to us had the police called on them and were forced to pay full price for the discounted night (they booked the same deal that we did). If they wouldn't pay the difference then they were going to be escorted off the property. We thought this was odd because the hotel never contacted us to pay this difference like they had too and we booked the same deal. Two days later after returning home from our vacation, we found that they charged us an extra $100. We called the resort to see why we were charged this extra fee and they said this was because our booking wasn't valid. I don't understand how that could be, we booked for a advertised rate and then two days later they charged us an extra $100 that was unauthorized on our credit card. Booking.com said this was the hotels issue because they uploaded the pricing onto their website. The hotel refuses to do anything about it and the managers have been very rude on the phone anytime we have called. This resort/hotel is a joke! We are so displeased with how we have been treated and wouldn't recommend them to anyone!

Quiet, clean and comfortable. This place smells clean. Beach behind the resort is perfect. The room comes with HDTV, DVD players, closets a sink, microwave, granite and it's simply put COZY. The 3rd floor balcony view is superb! Front desk was super helpful and gave me lots of menus and brochures for things to do. Great staff! Oh and the pool is heated and there is a arcade on the first floor for everyone!

Awesome location & beautiful hotel! The staff is extremely friendly & our stay was the most enjoyable.

Great place, clean rooms, nice size with private easy beach front access. Enough chairs for people, even on a Saturday. Just a few issues: sand needs to be raked, because there are tons of rocks, sticks and cigarette butts (for a place that's non-smoking). No bathrooms anywhere close to the beach area, which force guests to either head back to their rooms or walk all the way to the front of the hotel. Not very convenient when wet and sandy. I say give it a try!

This or it's sister hotel is the place to stay. Make sure to reserve a first floor room that walks out to the beach. Everyone here is friendly and warm. Our room, 106, was on the quiet end and opened up to our own table, picnic seating and beach. We hardly used the front door or lobby. Pool and hot tub for rainy days although we had none. Full video library to rent from. DVD in your room. Good size fridge, microwave and coffee maker I room too. Nice breakfast laid out every morning. It's typical hotel fare: waffle maker, oatmeal, cereal, yogurt and breads, but it was enough to get us out on the beach and looking forward to a big lunch out in town. Hate the idea of having to go out to breakfast and lose that sun-up time at the beach. when it was getting too hot at the beach, by eleven, we were heading out to town for lunch and activities. Water crafts rentable right outside your door. Beach groomed every morning. White, soft sand that I ran forever on without shoes.

What a rip off! Stayed here for 2 nights and had 2 dozen 10 year olds running the place with no supervision and paid 250 a night! These little bastards did not pay what we paid......never again.....