Lacey T.
Yelp
TCHO chocolate is one of my favorites. When I learned I would be making a trip to San Francisco, this was number one on my list of must-do items (honestly, one of the few things I really insisted on). Tours are available only certain days of the week, however as of May they are on hold while the factory is revamped. Fear not, as TCHO expects to offer them again later on this year.
Tickets for tours are available on their website, and must be ordered in advance as they sell out. We reserved ours three or four weeks prior and had no problem. You should expect to plan at minimum a week ahead to ensure availability. They only allow for 10 guests (this is a good thing!). The tour is $10 per person, and at the end you use the entry fee toward your purchase of chocolate, so basically it is free (don't try to kid yourself, you're going to buy chocolate).
Though we walked, I noticed a few parking spots along the side of the building. We were met at a door along that same street, and brought into a large open room with artwork and photographs involving chocolate, plus a cute seating area, and the chocolate shop off to the side. You are provided with a locker to hold your belongings, along with a disposable lab coat, hair net, and beard net for the guys (Note: There were A LOT of rules about what to wear: closed toe shoes, pants, no jewelry, etc. Just make sure to read the directions prior).
We started with a video and introduction to chocolate making. TCHO sources their chocolate direct from the grower, processing of the cacao is performed at the farm, then the resulting cacao liquor is sent to TCHO, and they complete the chocolate, adding inclusions to some bars, and then packaging. This allows farmers to make more money off their crop, and less waste is shipped. Win-win! Next, we toured the factory, which was very loud, and while difficult to hear our guide, it was still interesting. Last, we had the chocolate tasting which, let's be frank, is 92% the reason for doing this tour. We tried several varieties, and even those uninitiated in the joys of finer chocolate were able to taste a difference. Finally, we were released to pick out our goodies, and they have ALL of their bars out to sample in the shop (!!!!!!).
Prices were about the same as they are at my local grocery stores and World Market, although they had some quantity specials. They also offer fill-your-own containers, and some special packaging for holidays. A few limited edition bars are only available through their shop or online (as if I needed another reason to stock up). The store is not open to the public, only those who do the tour. You should get one of each flavor, but if you need some direction, my personal favorites are coffee + almond, cinnamon spice, mokaccino, triple berry, coconut crisp, and dark chocolate.
I already knew I liked TCHO. Learning more about their philosophy and tasting every single bar they produce made me a true fan. Do not miss out on the opportunity to experience this tour. As a bonus, it is also in a really cool part of Berkeley, and the mile or so walk from our hotel was an excellent way to get a taste of the area. Don't miss that, either.