The Blonde Co

This is my second time going to Blonde Co and having Nathan as my stylist. This is the only salon I’ll be going to from here on out and I highly recommend! After moving to NYC it took me a minute to find a stylist that could give me the bright blonde look that I love, without sacrificing the health or quality of my hair (I even had a bad experience at another salon where I had breakage after my visit :/). For that reason I am so so thankful that I found Blonde Co. It’s the most welcoming environment and Nathan listens to your needs & then works with you to make sure you feel great about the result. My hair has never been healthier—and I always leave with silky, smooth hair! And even better, unlike other salons, my highlights have held up beautifully in between sessions. No dullness or fading like I’ve experienced elsewhere. If you want vibrant, healthy hair this is the place for you!

Best salon EVER! I’ve only ever gone to salons in Manhattan, but wanted to try somewhere closer to my apartment. I’ve never had such a seamless experience going blonder. Cody is incredible, and so talented—he took me from dishwater blonde with blue tips to the prettiest golden blonde, and gave me a great cut and style too. Everyone that works at the Blonde Co. is super friendly, the space is beautiful, and I love how close it is to me in East Williamsburg. I couldn’t recommend it more!

Had the best experience! Went in for a full head of highlights with a head of dark brown hair that hadn’t had highlights in 6-8 months and came out with a beautiful bright blonde balayage that felt healthy! 20/10 would recommend. Natalie did a wonderful job and she was so knowledgeable about hair and the blonde process. Haven’t been to a new hairstylist since my teenage years and was feeling nervous to try a new place after my former stylist took a leave of absence — but Natalie delivered wonderful results and I couldn’t be happier. She absolutely has a new return client out of me!

Cody understood the assignment! I have a naturally dark blonde base and like my color. I wanted to enhance my natural color without doing a full blonding. We did a partial to add some ✨ sparkle ✨ and I could not be more pleased with the results. I also love a good bouncy blowout for special occasions but wear my hair air dried most day-to-day. Cody gave me the perfect cut to blowout or air dry. I totally trusted him to take off a healthy amount for the cut, as I prioritize hair health over length. Cody is an amazing stylist and will make you feel so welcomed. @codywiththegoodhair_nyc on IG

If you’re a blonde in New York, this is the place for you! I moved here from California and tried a few different salons but couldn’t find anyone who had experience for that natural, beachy blonde look. I go for balayage and a cut every three months and couldn’t be happier with my results not just from an aesthetic standpoint but also with the health of my hair. Not only does it look great after each appointment, but it grows out soooo well that I’m always debating if I want to go in by the time of my next appointment because I’m so in love with the regrowth that I think it can’t be topped… and then somehow every time they manage to. Cannot recommend enough!

I absolutely love The Blonde Co. Such a beautiful, clean space. My stylist, Cody, absolutely blew me out of the water with my color and cut last week. As a natural brunette and curly haired queen, he truly took my own needs into consideration and puts the health of my hair first, which not every stylist does. From start to finish, he gave me such a high-end service and made it such a great experience. Thank you, Cody. You are the BEST.

Love this salon! They are experts in color and hand painting. Cody is amazing! He took the time to listen to my needs and the result was so good. I’m so happy with my hair! Cody is also the nicest sweetest and fun person so 3 hours flew by and i had so much fun. Thank you Cody and the Blonde Co!!

Nathan at The Blonde Co is a mastermind when it comes to hair! He is my go to stylist which is why I moved with him to The Blonde Co and I could not be happier for him or the salon! I don’t trust people with my hair (besides him) which is why I will now leave the city to go to Brooklyn. My friend recommended Nathan as she had been going to him for years and now I do the same recommending him to everyone! He always takes my inspo pictures, talks through the latest trends, what might look great on me and creates the perfect result EVERY. TIME. He is dedicated to his career and takes so much pride in his work as he wants to make sure every client of his is walking perfection since we are essentially his walking portfolio. His instagram speaks for itself and yes, he does other colors other than blonde hair! Even the salon has such a beautiful overall aesthetic with perfect little details everywhere you look making your appointment way more special and luxurious but yet relaxing and chill more than any other salon in NYC I’ve ever been to.

Gorgeous modern salon with knowledgeable stylists! I came in and wanted to start a journey of going lighter with my hair as well as do a trim and clean up ends. Lucii did an amazing job of talking me through options as well as try to get me to an awesome color that matches my level of maintenance for how often I'd like to come in. The salon has an upstairs level for cuts and styling, and a lower level for shampooing and color. They had beverages while I was waiting, and there are magazines as well. The owner's dog was there too and kept me company while I was waiting for my bleach to process. I loved how kind everyone was and how awesome this space is! I would definitely come back (and already have an appt booked for my next lightening session). My tips would be to plan buffer time so no one is stressed (coloring can take a little longer than the estimated time, and in my case we did a retoning to get to a cooler toned color, so that was an extra 15 min, for example), and be realistic about color goals -- they care a lot about hair health, and my hair is quite dark so I went in knowing it may take a few sessions to get to an ashy blonde. Definitely check them out for your haircut and coloring needs. They are experts and such wonderful people!

Natalie is AWESOME! She knows what she's doing and I got such great results! The salon is easy to get to off the L or G, and is so cute and pretty inside. Natalie was so nice and knew exactly what I was asking for and how to get me there. Plus, I loved hanging with her dog Mickey throughout the appointment. The prices are on the higher side but you 100% get what you pay for with blonde hair, so it's totally worth it. My only suggestion would be to tell people tips are cash only BEFORE they get to the appointment so they don't have to pay an ATM fee at the bodega nearby, or to accept venmo/zelle tips. I'll have cash for the future, so it's no worry now. Other than that, it was such a great experience and I can't wait to come back!

So, I just moved to NY and was needing to find a new stylist/colorist in town. I went to two different salons before The Blonde Co (looking to go back to blonde from brown) and these salons literally put me through the trenches. One of the salons turned my hair green and gray #smh. I was literally so frustrated that I contemplated just shaving my head. Luckily, I was able to get an appointment at The Blonde Co with our king Nathan. Not only did he SAVE my hair, he literally made it the prettiest I think it has ever been. Literally, I came in, no consultation, said "I want my hair to look like this *shows pictures*" and he made it happen with ease. I am so so sooooo happy to have found Nathan and The Blonde Co. I am fully obsessed. They have a loyal customer on their hands now! Thank you x 1 million!

Where do I start! ABSOLUTE PERFECTION. Natalie was so approachable and talked me through what my vision was when I initially found her instagram. Just so y'all can check out her work, I'm going to drop that right here: nataliee.mariaa https://instagram.com/nataliee.mariaa?igshid=occjta2xv2ms Let me just preface this by saying I've had the same color specialist my entire life, and the one time I ventured off I had a terrible experience--so I had reservations when looking into a new color specialist in NYC! Natalie assured me we would take the process step by step! Once I made my appointment, we had a plan set in motion and upon arrival she worked through every step to ensure she captured and understood my vision! She not only nailed the color, but she nailed the cut too. I'm loving the layers. I have an appointment already made for my next visit. Beautiful process, beautiful results. I couldn't be happier. The before & after speak for themselves!! HIGHLY recommend y'all. If you need a blonding specialist, Natalie is your girl.

Natalie has been doing my hair for over a year and a half now and I've followed her when she changed salons twice (yes - she's that good!). She is the best colorist I've ever had and I am in love with the results every single time. I go for the heavy balayage because I love being *very blonde* and my hair always feels healthy afterwards. An olaplex treatment is always included when she colors hair and honestly she helped me tremendously when it comes to choosing the right products for my hair that are super low maintenance. Natalie is very professional, she is attentive to your needs, she responds promptly and she's an Instagram baddie herself (; I highly suggest making appointments in advance and being prepared with pictures of what you want to achieve. Keep in mind it might take more than one session to achieve it.

I loved my stylist Nathan (who moved but still in NY- look him up he's amazing- Nathan Ayon). However, the Blonde Co overall I have some issues with. The owner is VERY instagram focused. Which, I want to say I understand as in this world it's the way to boom business. However, I do feel that takes priority over customer experience. I work on my phone and alot of times she would just be videotaping without asking first. I get that in a public place you don't have a right to privacy, but it takes nothing to ask. Also- I mostly came here because of the dog Mickey cause I thought it was so cute to have a dog in a salon. He jumped up and I put him in my lap. I saw the owner and I said "omg I'm so sorry I didn't even ask if it's ok" and she said "no. It's not". I'm a dog owner, I get it. However, why is it not even an hour later HER customer had the dog in her lap? Again- owner discretion I get it. But it still hurt. Last - you have to tip with cash. Which, sucks. Cause I never carry cash and you have to deposit before you go in. Again, I understand but from a customer experience it just makes more hurdles. Overall- the experience I got from Nathan was amazing. The salon as a whole I wouldn't (and won't) go solely off it's more focused on getting customers than the customers who are there experience.

After 7 years of living in New York and bouncing around different hair salons trying to find the right fit yet never being truly satisfied, I have finally found a hair stylist and salon that I totally trust and feel comfortable with! Natalie was able to give my hair so much color dimension and such beautiful shape. She did wonders with my hair and I left feeling like a million bucks! Truly one of the best haircuts I've ever had! The salon is beautiful and filled with natural light and you will also have a cute little chihuahua called Mickey to keep you company. What more could you ask for? So glad this salon is in my neighborhood.

Natalie is a very talented, professional and beyond knowledgeable hairstylist. I went from black hair to an amazing summer time balayage, she made me feel comfortable, specially because she explained the process. I never felt lost or scared of the outcome. Very approachable and she is super sweet. If you're looking for quality, professionalism, the best in NYC..go to Natalie. I can assure you, you will leave happy and feeling like a model!

Ellie did an amazing job with my hair! I had been getting a little too solid in my blonde, and wanted more dimension and to look more "bronde". I showed her a few photos and she nailed it. She was very kind and easy to talk to. Patient and very efficient. I was out of there in less than 4 hours which felt fast to me because I feel like I'm always at the salon for 5-6 hrs which is torture for my impatient self. 10 out of 10 would recommend Ellie!

I went in for a haircut, but Tara went above and beyond! I didn't have a great idea of what I wanted, so she pulled up some reference pictures. She was friendly and communicative throughout the process. I'll definitely go back for some highlights soon!

Amazing! I've been struggling to find a colorist who could get my hair where it needs to be. After one visit, I'm so incredibly happy to have visited the Blonde Co. really lovely staff, Tara was amazing. Also just good vibes in the place, it's a beautiful space, too. I will be back!

Natalie is a color guru. She does a thorough consultation, and will assess photos if you bring them. I've had my hair done by Natalie multiple times - both cut and color - and I always leave her chair feeling gorgeous. Not only does Natalie have incredible intuition and skill working with color, but she also has a timeless taste and style, which I think informs her work a lot so that the hair she does always looks current and classic at the same time. I always know I'm in the best hands when I'm in Natalie's salon. Warning: You WILL get compliments on your hair!

I love my hair! I've been seeing Natalie to upkeep my blonde for almost two years now - I've actually followed her from two salons to where she is now. Despite being a repeat client, our consultation is always thorough, which I so appreciate because we're always on the same page. She's super realistic when it comes to lightness and tone and let's me know what to expect, so there's never any surprises. She also checks in on how I'm taking care of my hair between appointments and always has tips to share on how to maintain my blonde, keep it bright, and keep my hair healthy. She's great at cuts, too! I'm so happy to support her new venture and would highly recommend her to anyone looking for balayage!

Natalie went above and beyond during my balayage and cut appointment. I was apprehensive from past experiences and she put me at ease. She made sure to asses & give me exactly what I was looking for. Not only is she so talented but very sweet & made the process a breeze. I am so ecstatic with my results and will def be returning :)

Blonde hair of my dreams! Natalie takes my scattered thoughts and desires for my hair and gives me exactly what I want, whether it's just a trim or a dramatic chop.

I absolutely LOVE going to Natalie for all of my hair needs! I originally found Natalie on IG and loved her work so much I scheduled an appointment, and she did not disappoint!! I am so far on my second blonding session with her and my hair looks and feels amazing!!! She also did an amazing job on my cut, too. Natalie is very real with you on expectations which I love - and just remember blonding is a journey! I have loved the outcome of my hair every session and Natalie makes the experience super enjoyable and fun. She also recommends great products & shares tips - and my hair has never felt healthier. Highly recommend Natalie for all of your hair needs :)

I have been going here for over six months to see Natalie at this point, and the results are always amazing. She helped get my hair from a really unhealthy place with lots of breakage to now being healthy and beautifully blonde on top of it. In addition to doing a great job with color + cuts she's able to offer advice and education for at home hair care, which has made a huge difference in my hair's health. Would highly recommend this salon!

I never write reviews on yelp, but I had to for Natalie! I had been going to a salon for years that I was happy with but found Natalie on Instagram and was instantly wooed by her work! I have thick dark Asian hair and Natalie was able to work her blonding magic on my hair!! It is seriously the best cut and color I have ever had. Natalie is so sweet, easy to talk to, and listens to everything you want to get your hair perfect. She books out quick, so go see her now!

I've finally found my nyc balayage babe!! First off, I want to say that I literally looked for the right balayage specialist in nyc for the past 3-4 years since moving here. After some horrible experiences, I had resigned myself to thinking that if I ever wanted a natural looking, perfectly blended balayage again, I'd have to keep getting them done by my girl back in California when I'm visiting home (which isn't very often). Then I found Natalie!! She's just as gorgeous on the inside as she is on the outside, and she's truly an artist. She really listens to what you want, and even though I had over 7 months of grow out from my most recent balayage, she KILLED IT with the blend and cut, and the end result is exactly what I had hoped for! 1000% recommend her for anyone, and especially for those who are hesitant about letting someone new work on their manes. I'm sooooo happy I did, and can't wait for my next session with her!! :)

Natalie's skill is unmatched! She always goes above and beyond to deliver the most beautiful colour and cut imaginable. I've had so many hairstylists in the past who don't articulate the styles I'm dreaming of the way I imagine them, and her work is always better than I could hope for. Even after quarantine and months of untouched growth she made my hair look more beautiful than ever, which is why I can never trust anyone else with my locks. A pure joy to be in her chair! 5 stars forever

Natalie helped me achieve my dream wedding hair! After searching for a new balayage expert and remembering an influencer's hair that I love, I found Natalie's profile and made an appt right away. Natalie was extremely kind and accommodating in getting my into her chair to work her magic. I was instantly psyched to have her do my hair because of her knowledge, her desire to keep things super healthy while blondeing me up, and her warm personality - having fun while getting your hair done is a major plus. Natalie took my grown out blonde balayage/baby lights and turned it into spun gold. I felt like a model leaving the salon. She's the best and it was a lovely experience. Can't wait for my next appt!

Natalie did such a phenomenal job lifting my roots. She is truly a master colorist and the result was even better than I could have hoped for. Could not recommend her and this salon enough!

This salon is the best! I have seen Natalie before to get hair painting (she is excellent) but this time i saw Cody and he is just as amazing! I felt instantly at ease because he took the time to listen to my needs and suggested a technique sans bleach. The result was glorious and I'm so happy. I spent a total of 3 hours at the salon (also got a hair cut) but time flies when you're chit chatting and having fun! Thank you Cody and the Blonde Co for such a fun experience, surpassing my expectations with my hair and making me feel like a new woman

Nathan is the best!! I came in for a cut and heavy blonding session after a few years of neglecting my hair. He listened to exactly what I wanted and we had a great conversation throughout the process. I felt so comfortable at this salon and the atmosphere is amazing! I am so happy with the outcome and will definitely be coming back in the future! Thanks Nathan!!

Extremely happy that I stumbled upon Natalie. I have been getting my hair dyed blonder for years, and I feel like this was the first time I was very satisfied and got what I actually wanted. Her work is amazing and I can't see myself going to anyone else at this point. She's very talented!

Natalie is the best colorist in NYC. I've been in the city for almost 7 years now and have been on the hunt for my go to person. It all stopped when I started seeing Natalie. I showed up with streaky hair and gross uneven layers, Natalie fixed everything and after a few sessions my layers were gone and my hair shined with beautiful blonde color she is so famous for. Natalie is patient and skilled, she takes her time with her work and doesn't over book, so she's not bouncing around between chairs. Natalie really cares about you and her work, and it shows. She is so kind and easy to work with and always finds the right shade of blonde you are looking for. Natalie has been helping me achieve the right color for my wedding and at this point she is the only person I trust with this job. Natalie always leaves me with the perfect shade of blonde that is shiny and natural. You truly glow after working with Natalie. I will be Natalie's client as long as we both live in this city!

Natalie is beyond talented with blonde - and natural looking balayage. I found her while living in NYC but have now relocated due to the pandemic, I can't wait to travel back to have her fix me up again soon!

Natalie has done my hair a few times and she is seriously one of the best colorists in NYC! I have very high standards and she always exceeds them. My hair grows out beautifully and strangers will literally stop me on the street and ask where I get my hair done. She's super fun to talk to while I'm getting my hair done and her new space is gorgeous!! Can't wait for my next appointment

I am completely obsessed with my hair after seeing Natalie! This was my second time going to her and she has been a complete angel and gave me the blonde I've always wanted! So happy with my hair and can't recommend her enough!

Natalie is amazing! A perfect blonde every time. I never knew my hair could look so good. She recently helped me go from long to a blunt above shoulder cut and I've never received so many compliments

Little tip: Natalie is known for blondes but she REALLY slays for brunettes. Love her, she's a really kind person, and I trust her implicitly with my hair. She colors it in a way that it grows out beautifully so I only have to get it colored once a yearthank you sweet Natalie

I just had Natalie do my hair a few weeks ago for the first time and she was great! I really loved both my cut and the color. I have been doing highlights for as long as I can remember and she was able to finally do something different with balayage and I absolutely love it! The color is great and still blonde but way more natural and it feels so healthy. I can't wait for our next appointment and to see what she does with transforming my color. I highly recommend Natalie and will definitely be going back!

Natalie is a superstar! I've been going to her for about a year and a half, the result every time is AMAZING! Prior to seeing Natalie, I'd had my hair done a few times in NYC and never felt like it was 'right'. My goal is to look natural and her ability to achieve that is unparalleled. When it comes to hair, she knows what she is talking about. She explains what she is doing & why, and what products I should be using & why, without pushing expensive salon products. Not only is she great at what she does, she makes the time in the chair go by quickly with fun conversation.

I've been looking for a colorist like Natalie for over 10 years. She knows her craft, is the sweetest and works with attention to detail. I just saw her again this week and I'm the happiest I've ever been with my hair color after a visit to the salon. I've been getting tons of compliments for my new blond locks! You also end up with healthier hair because Natalie knows how to use the products the perfect way. I'll be back in October!

Natalie is the best colorist for blondes in NYC! My previous colorist had left NYC and I was looking for a new colorist to help achieve my blonde dreams. I'm so happy I found her via Instagram. I was immediately impressed by the way that she approached my specific color, my hair, and what we could realistically achieve. I'm excited to see what she can do to my hair in the future!

Natalie always talks through with me what I want and listens and does magic! I'm always sooo happy with my hair and I get so many compliments on it!! Highly recommend Natalie and have nothing but love for her and her skills!! I've been seeing Natalie for over 2 years!

Natalie is an amazing stylist -- she really listens to what you're trying to accomplish and gives a realistic plan of what can be be done in one session. I wanted 6+ inches cut off into a choppy lob and got a heavy balayage service to go blonder. I really love how it turned out!

Absolutely amazing first experience with Natalie. I've been going to the same stylist for 15+ years and have never seen someone else. After moving to the city a year ago I still made regular trips home to FL to see my usual stylist. Obviously with COVID this is not currently an option. I have been following Natalie on Instagram for some time and finally decided it was time to try her out. My oh my am I so happy I did! I know she has the best for my hair in mind and can not wait for our next session in a few months! Thank you again for such a lovely time today and making me feel like a million bucks!

Natalie saved me from years of foil highlights! I've been getting hand painted balayage with Natalie for a year now and I am truly blown away by her talent at getting just the right color and depth every single time! Also, as someone who used to get highlights every 6-8 weeks, I can now go a good 4 months of natural, beautiful looking growth between appointments. She has changed the hair game!!! A true hair goddess

I don't remember the last time I felt this happy after getting my hair done but Kristen did an amazing job. She gave me exactly what I asked for, beautiful dimensional blonde, perfectly blended roots and even color throughout. I've spent 8+ years in NY, have been to 5+ salons and I'm so excited that I finally found The Blonde!

I have gone back and forth about leaving a review because I want to support a woman owned business, but I feel an obligation to say something so people can consider the risks before going to this salon. I saw Natalie for three blonding sessions. The first two were really stunning, and the third unfortunately took my hair past it's limit, despite Natalie assuring me over and over that her solution couldn't damage my hair. Following my last visit in June 2021, my hair has subsequently broken off mid shaft in chunks all around my head, and especially on the top. When I followed up with her after the last appt about the damage, the once-friendly Natalie changed her tune entirely, essentially "firing" me as a client so she didn't have to face the damage, and recommended I stop getting blonding services completely (I'm from TX and have been getting blonding services for 15 years with no previous issue). My hair is burned off tragically now and I have to wear it up/back everyday to camouflage the damage. What's most disappointing is her lack of accountability. Blonders beware. Sorry Natalie.

I've been seeing Natalie since last year and I can't recommend her more! Always does a thorough consultation and creates a game plan to get you to your hair goals! She asks for inspo pics every visit to make sure she's giving me my dream hair. Every time I leave her chair my confidence is at an all time high and I go home with new tips on the best way to take care of my untamable curls! 5 stars!!

I am so thankful I found Natalie!! Since going to her I will NEVER trust anyone else with my cut and color. My hair is fine and has aged but every time I see her she transforms me. In ways no one has been able to. She is also super informative and sweet. Love my visits with her. They are so fun! She is definitely an amazing creative, beautiful on the inside and out!

Love my balayage. So natural and looks like the amazing highlights I used to get in the summer as a kid! The only colorist I've used in NYC and will never trust my hair to anyone else!

I've been trusting my hair only exclusively to Natalie for 2 years now, she is absolutely the best if you want tasteful, natural blond with dimension. She really has this special talent to make effortlessly cool color/ style that works just right with your hair texture and the way you naturally style your hair. I only do my hair twice a year and it grows out very nicely, so her the technique is really on point! Bonus point, Natalie is the sweetest person ever, every time I see her to so my hair I feel like seeing an old friend

She's the Best! I'm speechless about her amazing job! She did my hair back in January and still looks great. I actually get her service for free! I won a giveaway on her instagram account. She treated me so good, she did all that I was wondering for so long. The best hair stylist in NYC!

Best hair colorist I've ever been to in ten years. Natalie is so honest about what is realistic and achievable every day she's colored my hair -- and I'm always so impressed. She is incredibly talented and has transformed my hair each time to a blonde I love. After every coloring, the way my hair grows out over time is amazing -- each treatment really lasts a good 4 months before needing to go back. I will continue to follow her wherever she goes -- she's the best colorist for blondes in the city!

Honestly, stop looking for a new hair place and just go here. This place is AMAZING! I had Kristin and she was SO GOOD. I haven't had my hair done in a minute and felt super down. So, I was super excited and high hopes for this appointment. They didn't disappoint. I told her what cut and color I wanted (and some pics). We discussed, and she took it and executed amazing! She cut my hair first (dry to get most of the length- which makes sense cause I've always wondered why color and then cut and then you've wasted product?!) Anyways, when she finished that part I was like "ok- nothing to worry about". Basically, if I didn't get anything else I was sold just from the cut!! I usually get anxiety when they take off the hair towel- the moment of truth. You guys, I knew it was going to be amazing even before that, so I was not even worried (and that's saying ALOT coming from me- I overanalyze everything and she KILLED IT!!). I'm honestly obsessed with my hair and was so relaxed from the appointment. The place is so cute- clean, and amazing. They even have sink pillows for your head! GUYS. I'm not kidding. This place rocks. And my hair looks absolutely amazing!! Run, get an appointment now!! This is your new hair home- I promise!! Go. Now. You're welcome :)