Orsolya D.
Yelp
I have much love bundled in my heart for street art and graffiti. This is for two main reasons. One being that my main focus within my public relations and marketing career background is nontraditional street marketing. Street art, tags, and street logos are the artists' brands. This branding can be related to marketing (even though they are trying to be the antithesis of advertising) and street marketing is based on street art. The second reason is because my boyfriend spent much of his teen years in a crew and still creates amazing graffiti pieces which have been featured in popular movies and TV shows. He is an amzing artist and I support his world.
Although street art exhibits have been becoming more abundant, this is the first of its kind to gather popular worldwide street artists and allow them to display their talents in one place. Much credit must be given to the MOCA and Geffen for even attempting to take part in such an endeavor. Not to mention, they did it effortlessly, with flair, and basically: completely kicked butt.
The Geffen's warehouse-like facilities were transformed inside and out with works from well-known artists such as Banksy, Swoon, and my favorite Os Gemeos (actually two artists since they are twins). You are immediately welcomed into the street art world before even entering the doors with covered buses, building sides, etc. Once inside, the vibe is comparable to a street art expo or tradeshow. You can view actual spray painted pieces, signs, 3-D art, etc. Transition from one artist to the next is smooth with certain categories placed together but yet enough attention-grabbing sections which push you forward to walk to the next area. All I'm trying to say here is that this entire installation is smooth and pieced together with the essence and skill of an event planner, production designer, and architect. None of it is just thrown together and planning is impeccable.
Another success point for MOCA and Geffen is that this installation is a great way to get young people interested in art. Art in the Streets has been visited by simple art lovers, graffiti artists themselves, street-wise kids, hipsters, and their parents too. Various age groups and walks of life can be seen at Art in the Streets versus some museum exhibits which only attract a certain target.
I also have to point out that my boyfriend's teen-yeared crew has some photos in the LA section. But that is just me bragging.
For recession-effected residents: The Geffen (like the MOCA) is free Thursdays from 5-8pm. How could you NOT visit when it is FREE?!
The Geffen should be applauded for the overall street art concept, the smooth planning and execution, and for welcoming both art lovers and gangstas. Job well done.