The Mercantile

Clothing store · Makawao

The Mercantile

Clothing store · Makawao
3673 Baldwin Ave, Makawao, HI 96768

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The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null
The Mercantile by null

Highlights

The Mercantile is a vibe-filled boutique in Makawao, showcasing a curated selection of stylish clothing, unique jewelry, and chic home goods that exude bohemian charm.  

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3673 Baldwin Ave, Makawao, HI 96768 Get directions

$$$$

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3673 Baldwin Ave, Makawao, HI 96768 Get directions

+1 808 572 1407

$$$$

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Last updated

Jun 21, 2025

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Diane Bak

Google
Suuuuper cute boutique with an awesome selection of quality clothes, accessories and local goods. Stephanie the owner was so helpful and kind! Highly recommend checking this boutique out!!

Deb H

Google
Makawao is my favorite place to shop on Maui, and The Mercantile is my favorite place to shop in Makawao. Recently I went in, hoping to find a few extra vacation pieces because I’d packed terribly for this trip. Well, I came away with a few fabulous pieces to wear on vacation—and a few bonus pieces for my everyday life. The amazing Stephanie understood my style and preferences almost instantly (like magic!) and pulled PERFECT items that I might not have tried on otherwise. It was such a fun and energizing shopping experience—and I rarely feel that way about shopping. Thank you for making my day and elevating my wardrobe, Stephanie and The Mercantile!

Cynthia Bleck

Google
The Mercantile is the best Boutique ever. I Love this place and I Love ❤️ the clothes and brands that they carry. Whatever I buy from there is so wearable and I always get lots of use from everything I buy. It is the stuff that is front and center in my closet and I get so many compliments. This is absolutely the best boutique ever and Malia is so nice to me. Most of all Malia is a great Stylist as is Stephanie, the Owner too. Malia is in there mostly everyday and she will always tell me the truth if the Outfit works or not. I really value her opinion. I always look forward to the next Instagram Picture with the newest stuff. Stephanie, The Owner really knows her stuff and I have learned a lot about brands and fashion from her. Whether you live in Maui or you are visiting, this store has something for everyone and it has a prime location in the middle of Historic Makawao Town.

Madison Mitchell

Google
Loved this store and all of their products before I even walked in. Malia was amazing to work with! She was honest and helped me pic out the perfect outfit! Love her, her spirit and the whole atmosphere of the store! Go see her and have a fantastic time shopping!

penny Souder

Google
Makawao is the best place to shop on Maui, and The Mercantile is one of the top shops. They have edgy jeans and leather jackets — and classic shirts and sweats. I always have a hard time deciding— it’s a good thing that Malia works there to help me with the right choice. She’s the bomb!

Roberta Beatty

Google
The Mercantile always has the best collections of clothes for men & women. The men’s selections are limited but always great classic styles & top lines & fabrics as she buys for her female customers. Stephanie, the shopkeeper, has a sharp eye for trends & there is always something irresistible in her store that keeps me checking back regularly.

Jolie Strickland

Google
I got a very classy jacket at the Mercantile that I am absolutely in love with. Their inventory is high-quality, unique and classy but also stuff you will actually wear! The costumer service is great. I had to return the first jacket I bought after wearing it and realizing it was too small, and they were super accommodating.

Karlin Keller

Google
Charming store on Baldwin in makawao with the loveliest owner. We were lucky to have met her on the beach in the am. She has a beautiful selection of casual and cool brands. I picked up a couple of Frank & Eileen pieces. I’ll definitely be back!

Fazze M.

Yelp
I always stop here when I'm in Maui. Great selection of clothing, accessories & jewelry. The quality is very good. Service is always friendly. I wished they had a website but understand why they don't. Mahalo!

Ip A.

Yelp
Go here for the best curated selection of women's, men's clothing and jewelry etc.!!! Hands down: THE coolest out-of-the box selections you'll see in Makawao. Makawao has some of the best boutiques ON island when you're looking for cool, quality pieces AND The Mercantile is 1st on my list. It's a super cool boutique that you won't be sorry to spend all your cash in! The owner, Stephanie and associates are so fun and some of the best people in town. I could hang out in there all day! If you're looking to find clothing, jewelry, home goods that will last forever and never go out of style- this is the place for you! Some of the prices can be intimidating but the goods are WELL WORTH IT. Trust me!!

Kathryn K.

Yelp
First off, the people at this store are incredibly friendly. Next, they have an AMAZING variety of items: jewelry, clothing, cards, holiday gifts, you name it. I always shop here at Christmas time and have been for decades.

Diane B.

Yelp
Suuuuper cute boutique with an awesome selection of quality clothes, accessories and local goods. Stephanie the owner was so helpful and kind! Highly recommend checking this boutique out!!

Christine L.

Yelp
This business is super cute. Tons of great gift ideas. Great baby section. Clothing, candles, ornaments...they got it!

Nija B.

Yelp
Charming Upcountry Maui clothing store with friendly service pleased with my purchases. Thank you so much! We will be back!

Ewa M b.

Yelp
unfriendly, rude staff! When they think you are not buying they completely ignore you. Please stop judging people and really try to sell! Almost everything is very over priced.

chelleigh h.

Yelp
This is the kind of store I always want to linger in. It has unique gifts and gorgeous, up-to-date, high quality fashion with a warm inviting ambience. Definitely the best place to shop for clothes in Makawao town!

ShaRon F.

Yelp
I have tried SEVERAL times to buy something in this store. They have great things. Some you don't see everywhere. But every time over the years I venture in, the staff has been rude and unfriendly. I haven't been in for a year or so. Tonight, I wasn't greeted so I asked a question and was one word answered. It triggered the memory of the past and I decided not to buy my treasures. I will not forget the name now. That was my last attempt.

Janice D.

Yelp
This store is fantastic. It has excellent clothing. Everything is hand picked and perfect for an easy put together look. I've already called since I've been home and had things mailed to me.... Oh yeah, did I mention the incredible customer service? I think I found my favorite store on earth. If you love great style don't miss this boutique. I know where I'll be shopping in Maui or on the main land. Also, really cool handmade designer jewelry. One of a kind pieces.

M B.

Yelp
I have no idea what some Of these people are talking about especially Sharon's review. I am a repeat customer at The Mercantile and have never had a bad experience with their staff. The ladies there are amazing and know their stuff! The buyers are spot on and select their high end merchandise with expertise and uniqueness. They have great brands and have been around for a long time. I'd say one of the best boutiques in Maui, hands down. Don't let the high price tags fool you, their goods are worth every penny and will last a very long time. Quality is top notch, not to mention cool and unique. Almost all of their brands are made in USA and locally. I'd say it's worth checking out and hanging out with their sales girls, they are so much fun!

Rebecca H.

Yelp
Overpriced little boutique. Most of the James Perse clothing and Keihls you can find at Nordstroms. There was really cute chan luu scarves and cute little luggage tags.

Lynette D.

Yelp
They have a few more affordable things....but mostly high end boutique/prices. Nice employees....and nice assortment of cute clothes.

Sandy G.

Yelp
I LOVE this place. I've purchased everything from belts to jewelry to sweaters at the Mercantile bc they are just so high quality and reflect the buyer's keen eye. My intro to Calleen Cordero (handmade leather goods that will knock your socks off) was here a few years ago, even though these products are made in LA and sold in SF, where I live. There's plenty of good shopping in SF so I don't need to come to Makawao to make fashion purchases, but every time I step foot in this store I realize how spot on the buyer is and I'm compelled by the dazzling and smart collections.

Kira F.

Yelp
Lovely mix of clothes, shoes, jewelry and home decor. Perfect place to outfit your island life. The clothes are high quality, stylish and unique. The atmosphere is relaxed luxury - the sales staff friendly and helpful.

Gen E.

Yelp
My absolute most favorite store on the island for their selection and their customer service! I love visiting this store in person when I'm in Makawao on vacation- their clothing, accessories and housewares are all carefully selected it's hard to pick a favorite! And now that I'm back home, I follow their Instagram page for fashion inspiration. Recently the mercantile had posted a pic of some nsf shorts that I fell in love with and they were able to ship to me the next day. The gal on the phone was so incredibly pleasant and helpful- so nice to get such fabulous service and some stylish shorts that remind me of times on the beach in Maui! Can't wait to be back!

Maggie M.

Yelp
I've never written a review on here before, but after reading what the one dissatisfied customer had to say, I had to. I live on a neighbor island, and recently spent a week on Maui. The Mercantile was by far my favorite boutique on the island. The prices are high, but that is because you are paying for beautiful, quality crafted pieces by James Perse, Chan Luu, Burning Torch, and the like. There were some absolutely incredible quilts from India that I am still dreaming about. One day my bed will sport a $600 quilt, I swear!! The sales girls were nice, and yes, even nicer to customers who came in who looked like they were ready to drop some serious dough. That's how it works in sales!!! Their offerings were very edited, but you want almost all of it. Gorgeous, simple, merchandising. Chances are, if you're the kind of informed shopper who is looking for a beautiful boutique on Maui, you've already heard of the Mercantile, and won't be swayed by the one bad review. Know your product before you write a review people!!!