Tommy N.
Yelp
You're strolling down Collins Ave midday, sweating bullets, needing a respite from that Miami heat. You see your hotel and pass by the Ferraris and Lamborghinis holding their ground out front. You enter through the front doors and the calm, cool, stark white, mermaid like lobby changes your state of mind. Welcome to the Shore Club.
A rather unassuming art-deco building on the outside, the Shore Club is a well designed, hip and minimalist hotel on the inside. The hotel maintains a concrete floor throughout the lobby and rooms. Although some may complain about this, I like it. It's a beach hotel, and where there is a beach hotel, there will be sand. Sand on concrete flooring is no problem, as it can be easily swept away. Ask for an ocean view room, as the views from the balcony are phenomenal. Be prepared to hear music for most of the day/night, but if you can't handle that, then what ya doin' staying here? The all white rooms are relaxing and easy on the eyes. Sleep is comfortable on the plush beds, and the big showers are excellent for getting that SPF 4 oil off from the day.
If it's a Saturday or Sunday, get to the pool early, and by get to the pool early, I mean reserve a few chairs with some magazines and a t-shirt. Having a chair/couch/bed by the pool is crucial. The cocktail waitresses know where to find you; you have a prime beautiful people watching spot and you can soak up the rays to develop a nice bronze tan to show mom when you get home.
Come nighttime, throw on some jeans and grab a pre-dinner cocktail at Skybar. The outdoor space somewhat reminds me of the Private Park bar at the Hudson in nyc - lots of funky antique garden furniture to sit on, including a hammock, good vibes and good sounds.
Morgans Hotels always seem to stand out from the rest, and if you want a guaranteed prime base camp for your South Beach excursion, Shore Club is a worthy choice.