Jeff B.
Yelp
If you've been to any large city recently (Toronto, New York, Chicago, to name a few), you've probably noticed the trend of modern "paper stores" that sell cards made in the US (although not always made in the store's namesake city), along with notebooks, stationary, and a random assortment of very simple, and usually paper-based, home decor items. While you might think the folksy heart of Texas would have a dearth of these stores, there are actually relatively few here, and so a tiny store like Paper + Craft Pantry actually stands out.
Walking up to Paper + Craft Pantry, you might think the store was closed, if you don't look closely (the storefront has no windows and you can't see into the store until you open the door). Even if the place looks closed though, do open the door (as if it's raining it seems they don't leave any signage out front indicating the store is open, even though it is).
The store is small, with lots of cards, a few hand selected notebooks and stationary items, and a wonderfully nice store associate. It's definitely sparse in there, but the items that are available are clearly hand selected with a great deal of care. There are a surprisingly large number of greeting cards that are actually from Texas, and what other items the store did have, did seem interesting if that's your thing.
If you are in town for SXSW or another conference, and you find the tiny paper stores downtown don't cut it, it's like Paper + Craft Pantry may be more your speed. Just don't expect it to compare to the paper stores you might find in other large cities. It'll suffice, and it's worth the trek out to East Austin for sure (especially if you stick around for a nice drink or dinner), but it's also not going to be the most memorable place you ever visit.