Steff D.
Yelp
Previous me wrote, "I don't care how touristy this is, I love it. So much. It's the perfect amount of kitsch and charm and education."
And it still is, but things have changed over the years.
I've done The Gold Tour a few times now. In its current iteration, small groups are hosted by a guide who initially walks you into a cinema room with an enormous screen that's 180°; it offers a stunning, visually immersive video of the five regions (Highland, Speyside, Lowland, Islay, and Campbeltown) while the guide talks you through aromas and flavor profiles of each. From there you're given scratch and sniff cards, and are walked into an intimate, low-lit tasting room where you can sample something from any one of the aforementioned regions (TIP: since there aren't that many Campbeltown distilleries, try whichever one that is because you won't be able to during your flight later on). You're then walked into the World's Largest Whisky Collection - a room with a lot of history that glows soft gold and yellow - where you get another sample and your collectible glass. Finally, if you've signed up for The Gold Tour, you are deposited into the bar area for your flight of four single malt whiskies. In the past you could sit wherever you wanted and didn't have to stick to a designated table with the people you just did the tour with (...maybe you made friends and are happy to share another drink with them!; every tour I've done, though, has had a know-it-all American [who actually didn't know much], and recently I was unlucky enough to have a swarm of loud children accompany us too).
So: what's the difference between this and just visiting a distillery? At The Scotch Whisky Experience you're getting a look into the whole history of whisky across all of Scotland and the opportunity to try something from every region; on a distillery tour you're getting the history of that specific distillery and will try specifically what that distiller makes. Do both if you've got the opportunity (or are a fan of a specific brand)!
Finally, heads-up: the gift shop at the end can be chaotic since it's free and open to the public. My advice? Take your time looking through everything at the nip wall; you'll find a lot of things you can't get (at least) stateside (that is).