Mixmaster M.
Yelp
We suspect that the bad reviews here for The Stronghold represent a by-gone era in this amazing shop's history. We tumbled in there early this afternoon to check out the wares, loaded down with our luggage (we were en route to LAX), and were instantly greeted by Josh Hurd, the store's Director of Operations.
We admit that we were more than a little trepidacious about the rude staff that many Yelpers have complained about. Nevertheless, we had 45 minutes to kill and a strong recommendation from a denim head chum of ours, so we steeled ourselves for a treatment of aggressive neglect and walked in.
Fast upon his warm greeting, Josh offered us a place near the rear of the store to put down our bags so that we could browse more comfortably. Despite being primarily a menswear store, he didn't assume that we were only shopping for the CIS male element of Mixmaster M., asking instead how he could help us both. Not only is that the way it should be, it also makes good business sense.
As it turned out, we were there mainly to check out kicks for boys--a healthy selection of Whites and Aldens are on offer--and Josh was friendly, patient, and advisorly without being peremptory. He also didn't try to upsell; to the contrary, when we told him a little more about the main function of the boots under consideration, Josh recommended a different pair that was closer to what was called for...and a hundred bucks less. In fact, when we gave him a perfect opportunity to sell us something else--"Do we need any cleaner or polish for this new gear?"--he said "Nah. Give me a call when they're good and broken in--maybe 8 to 10 months--and we can see what you need then." That's a terrific biz school case study response to a customer who's buying a luxury item.
In our experience, Josh was a total pro, as was his colleague who was helping a mean-ass biker woman get her Stronghold jeans cuffed. If you've got the bread or the credit limit, and the will to get some top-flight new grolles or indigos, we say give this place a look.