The Sugar Club

The food was sensational. I don’t think I have ever had such great lamb! The wine and cocktail menu is extensive and delicious!! The view is phenomenal. This is a place everyone needs to go once in there lifetime! The waiter was great filling up the water - always a good sign of service. However a couple of things, there was no background music which I thought was odd. The service was slightly slow - not due to the waiter being lazy, he non stopped work! There needed to be more staff.

Had high hopes when coming here unfortunately it didn't live up to expectations. We went for the deluxe tasting menu with matching wines. Sadly only once did the wine enhance the meal over 7 courses. The "main" was eye fillet steak which was way under seasoned. The dessert was by far the best meal we had throughout the evening. While the service was ok, on more than one occasion we received the meal before the wine which isn't ideal.

My wife and I came here as our "splurge" dinner during our honeymoon in New Zealand and we will remember it forever. The food, the views, the service, and the atmosphere were all top notch. Although the price is... shockingly high, the tasting menu with the wine pairings was absolutely worth it. The chef himself, Peter Gordon, brought out our main course. Cocktails are also very good here.

Would say 3.5 stars, but I am feeling generous today. View = amazing. Obviously! Service = Really good! Food = Average.... Small portions. The entrees were probably the best meals of the night (Octopus and the Crayfish Linguine) The mains we had were the duck and the lamb and they were good, but nothing stood out about them. The desserts were pretty normal as well. I think i expected more and went home slightly hungry still. 3.5.

Selected the tasting menu which was superb, the staff had a great knowledge of the plates they were serving, each course was a delight. Going with the tasting option gave us the opportunity to sample the dishes we wouldn't ordinarily select. Learnt some fantastic new palate and flavor mixes. The head chef visited us and personally grated the fresh Christchurch Truffle which was amazing. All in all we can't fault the experience. Pricey yes but well worth it. Sorry the food pictures don't do the meal justice.

Our server, Ken was amazing. Food was delicious and paced really well. My daughter loved her chicken mains. The lamb was wonderful. Shoutout to Adel for being super accommodating to my little daughter. He and Ken made our night so fun.

Phenomenal. Staff were friendly, polite and accommodating. Food was delicious to say the least and we thoroughly enjoyed the tasting menu and wine pairings. Highly recommend splashing out to make the most of the menu available.

Delightful experience with a beautiful view of the Harbour Bridge. It took us around 3h to complete our meal, but time flies when you're having fun, aye? All dishes had a variety of flavours, colours, and textures. You can see effort has been made to maximize the effect on our taste buds and overall eating experience. The wine pairing was beautifully done with each wine really complimenting the flavours of the food. I think the big winner here was the Hapuka dish paired with the Huia Sauvignon Blanc - outstanding! The beef was also perfectly cooked medium rare and super tender. The prawn-based amuse bouche was extremely moorish. One of the snacks was a deep-fried lamb ball which, for someone who dislikes lamb, was quite delicious! Overall a great experience with friendly staff

The 53rd floor on the Sky Tower for after dinner drinks was perfect. We didn't realize there was a restaurant here and hour from 9:00 until 11 o'clock. I ordered a green haze gin drink and my husband a kamote with coconut rum calimara , Pichard and pineapple juice. Very comfortable seating & service was impeccable. Of course we were wowed by the views as it became dark Auckland lit up. We're not rotating, The menu is a vegetarian course meal. After 9 it becomes a club.

53rd floor and absolutely gorgeous views!! Impeccable service with a smile & the food is beautifully crafted and plated. I thoroughly enjoyed my experience at The Sugar Club! They even sent some extra snacks to the table for me! Highly recommend!

Very good dinner with unbelievable views. Few tasting menus to choose from, which were all pretty similar. Service is great and everyone is very attentive. Good cocktail menu was well.

Excellent meal . Different and amazing tastes . We went for 3 course option and 2 glasses of wine . Service 10/10 . Ambience great though a little chilled where we were sitting by the 360 degree window .

Gordon is supposed to be amazing but the food they served me was truly questionable. I paid a $100 for food I could have gotten better at a diner for $20. For those out there who love their cheap greasy BURNT french toast then please try The Sugar Club's Saturday brunch. The guest I was dining with ordered Seared Tuna in Truffle Oil. I haven't never smelt just a bad waft of truffle smell across the table in my life. Sure the dish looked nice and was presented well, there really is no reason to drown fish in oil and then smother. Cocktails were much nicer. The bar tenders could have gone a little lighter on the alcohol to mixer ratios. The Wahine was incredibly sweet, bordering drinking syrup and The Beautiful Islands was pretty much straight rum in a nice glass with an orange peel.

I came here on a weeknight just after the sunset. The bar area was quiet but quickly filled as the night went on. Nothing beats grabbing a few drinks with an amazing view of the city. I'm sure if you come early enough, you would be able to see people doing the skywalk and skyjump since it was right in front of the window. Nutty Bison - zubrowka, cointreau, frangelico, lime, bitters. Zubrowka is a bison grass vodka and everything else just add to the nutty finish. Very interested and tickled my taste buds. Odalisque - cachaca, jasmine, elderflower, lime. I don't see cachaca very often so I just had to try it. It is a spirit distilled from sugarcane. Very light and refreshing. It was a floral lemonade.

Like many, we had high hopes for The Sugar Club. It is in prime location and headed by a famous chef. Normally the prices are sky-high (like it's location) being $90 for 3 dishes, so we only made the plunge when Restaurant Month came around and the menu was up for $59 for 3 dishes + 2 small tasters. Our favourite dish was the Crayfish linguine, which was bold in flavour and delicious. Other dishes were all fairly underwhelming. The Beef Pesto (Peter Gordon classic) was much too salty. Desserts were also disappointing - the chocolate dessert was surprisingly one of the worst presentations I may have ever seen. Service was attentive but there were a few mishaps like collecting plates over our heads (eeek). The perks of dining there are the complimentary visit to the Observation level and free valet parking. While the view was amazing during dinner, I don't think I will be back.

The sugar club is more suitable to be a high end bar than a fine dining restaurant. Having said that, I thought the food here was good. The portions are small, but enough and didn't make me feel like I overate. Views from up here are second to none. It can be enjoyed on a good day or bad, depending on your mood, and there is a very comprehensive drinks list to go with it =). This place can get quite noisy when it fills up so if you want a nice quite place for a chat or business meeting I wouldn't recommend it. Price wise I think it is quite steep, but I guess you are paying partly for the views and service as well. Overall this is a good place to go if you want to impress, but for good food and atmosphere, you cab find better.

The Sugar Club is actually kinda cool.... Not as pretence and snobby as some people think. Peter Gordon does something different here. Firstly its on the highest floor of the Sky Tower, out of all the restaurants. Already been twice for dinner I thought i'd shout the girls a yummy birthday lunch. Secondly, its no ordinary menu. The meals are smaller portions, like a sharing plate or tapas but its all for you. From the photos below are a mix of the lunch and dinner menu items, however the menu changes with season, and this is why some of the photos aren't named. There are set prices, with two dishes being $56, three dishes being $70 etc, however you can mix and match and have any of those dishes mains or desserts. You will be surprised at the portion sizes. For me I ordered 2 dishes - the day boat fish and one dessert, but I recommend ordering sides to share. I've tried the watermelon & Feta...sounds like an odd combo but its actually quite refreshing and works in a weird way. The miso Kumara is delicious, and you can't go without the duck fat roasties. After visiting twice for dinner and once for lunch, the food is quite outstanding. Everything is displayed beautifully and cooked to a good degree. The only dish I would avoid is the Spiney Crayfish and Linguine, as it was far too cheesy and could just use some adjustments. Nb: If you all order different desserts, you can all try a spoonful of each others. Rating Food: 8.5/10 Service: 8/10 Value for Money: Very Good Level 53, Skytower Cnr Federal St & Victoria St Opening Hours: Lunch: Weds-Sun 1200pm-230pm Dinner: Mon-Fri 530-930pm

We found the service of the Sugar Club superb,food was fantastic and the view was to die for not to mention the cool and hip feel without trying to hard to achieve this. We had seen a few other reviews going on about the portion size of meals being too small, well found the staff up front about this and even recommending that I look at 3-4 courses not including dessert (yes I am more of the husky side of man size) and found by the third course I was pleasantly satisfied. The view was perfect and was great to see Auckland fully lit up on a beautiful clear night. We say defiantly give it a try and if your looking for somewhere new with good service and a bit more modern atmosphere with good food great view and good wine the Sugar Club might be the night out for you.

Amazing views of the city and the service was quite good. The wines and cocktails as well were good. The only reason for the discounted rating was the food was average. I recommend this place for cocktails and appetizers and eating the main course elsewhere for the money.

We have been here twice this week. Once during the week and once in the weekend. This restaurant is fine dining and courses are more fun if you share. All the dishes are must try dishes. The decor is much like the great Gatsby and the wait staff is nice and knowledgable. Although plates are small, it is incredibly filling.

What a view. Friendly staff and quality food...although we did just get finger food as a night cap. Highly recommend. Unsure of the mains or the rest of the menu. But good drinks, good menu by the looks for mains.

We had the 8-course degustation. The food was ambitious and mostly quite good but a couple of the courses were somewhat unimpressive. The service was OK when we arrived and then our waitress apparently left (without saying goodbye? Rude.) and was replaced by the most condescending little prick I've met in a while. Imagine a stereotypical snooty waiter in a Hollywood film. That was this guy. He barely managed to serve the rest of the meal. Everything slowed to a crawl. And when I asked to have my delicious roasted potatoes boxed up for a midnight snack, he informed me "Oh sir... I'm afraid we don't do that here" in a tone one would use with a small child. I have never felt so embarrassed in a restaurant in my life. We left shortly thereafter and came upon the capper for the evening-- the lift lobby in the basement was deserted and the very tall escalator that takes you back up to street level was shut off. Apparently, the building management didn't know or care that there were still people eating in the restaurant. Now this would have been an inconvenience for anyone, but for my parents-- both of whom have difficulty getting around-- it was practically impossible. The other five of us managed to get them both up to the top, but it was quite an effort and not once did anyone from the building or the restaurant appear to offer any assistance or apology. Inexcusable. There are other restaurants in Auckland with lovely views. Go there instead. This place just isn't worth it.

New Zealand's celebrated chef Peter Gordon has designed the menu at The Sugar Club, which offers fine dining with views of the city from the Skytower. It was a great place to go for my friend's Birthday and really nice that Peter came to our table. I loved the dishes I chose, Crayfish with Otago saffron linguine was simply divine. If could have had a whole bowl of just that, I would have. Then the Lamb Loin was beautifully presented with pomegranate, yoghurt, falafel and an eggplant and mint salad. Everyone's dishes looked great though and I think even though they are small, 3 courses is plenty. For dessert I was underwhelmed with the Solomon's gold Chocolate sorbet. I just found there wasn't any different flavours, it was just a plate of brown blandness. The Blueberry Cheesecake on the other hand was good and the Rhubarb with vanilla parfait was nice. The Sugar Club offers an elegant dining experience including a luxurious cocktail bar with amazing views. Definitely a must for at least a cocktail and canapés.

This review is for the vegan menu, which trust me, I was over the moon when we found out that they did a vegan degustation menu!! First off, location is in the sky tower with phenomenal views. You really can't beat the views and that is really what you are paying for. As appreciative as I was that they had a vegan menu, I have to say I was not impressed. Everything is 'ok' and nothing 'the best I've ever had.' We started with a bread basket which was nice since they brought out EVOO and balsamic vinaigrette. First course was braised young artichokes. Ok. Nothing special. My favorite was the sesame Aubergine. I could have had the rest of the courses just be the aubergine. To follow was the onion bhajis, served lukewarm and texture was off. The tamarind laksa was overpoweringly spicy. Mushroom inari pocket sounded exciting but wasn't memorable. And the sorbet was the most disappointed course with the lemon soup and grapefruit so strong that I could not take more than two bites.

I went to The Sugar Club on the last night of my vacation. The staff was so friendly and welcoming. You get to enjoy a wonderful view during your entire meal. We had the 8 course dégustation with the wine pairing and this was absolutley the best meal I had while visiting Auckland!

I think this place is definitely a winner but you need to be prepared for what you are paying for. You are paying for the view which is incredible and the out there food preparations. If you don't want to pay up and you are a meat and potatoes type person this is not your place however if you are willing to push the boundaries a bit you will have a nice meal Crawfish linguine was the star for sure....u can get the Same dish at Sean Connolly grille FYI I had some cracker and fish foam dish which was interesting and good Venison was really tasty although mine was a touch cold. Definitely expensive I enjoyed it but probably would not go back because of price.

There are a lot of mixed reviews for The Sugar Club but after being three times in the last couple of years, I have to say each time my experience was 5 stars. The food is exquisite. The setting is upmarket yet hip and modern and those views are gorgeous by night. Our waiters were exceptional, always knowledgeable and doing everything with a smile. This is not the place to skimp. If you're going to dine here, you may as well go all out. Try the wine pairing or order a bottle of champagne. Great place to take your partner for a special evening out.

Amazing view in Auckland! Great wine selections, unique cocktail choices! View+Drink=Perfect weekend night out!!!!!

Yes, the food is excellent. Exactly what you would expect from a first class dining experience. Frankly I can't add to the other comments on here about the food - so I will comment on the service. Exceptional. Without doubt the best service I have experienced in any restaurant. Without exception the staff were friendly, knowledgeable and helpful. I don't care if you eat in stared restaurants every day of the week or if you have saved a year for a one off food experience - I guarantee you will be made to feel welcome and special.

One visit was enough. Sadly, the main highlights were non-food related. One incentive for going was having your admission included to the Observation Deck (up to a full hour before your reservation). I also admire New Zealand born chef Peter Gordon but his menu turned out to be underwhelming. This may sound strange but I recommend checking out the restrooms. The men's are a bit cooler than the women's cause they have a lookout over the urinals, whereas the ladies only get a porthole view over the hand basins.

The portions are quite small, so you order a few things. This may have been a better place to go with a double date to get to sample a little more. Nevertheless, we had a great time looking down at the city and sampling some pretty good food. The thai venison salad stands out. It's also a good way to get up to the top of the Sky Tower for something other than just walking around (and not have to wait in the same line either!).

On a lovely winter'a day under a clear sky, I was invited as part of a corporate group (10 in total), I dined here at The Sugar Club. While the interior fit-out, spectacular view and nice service all got a tick, there is only one way to describe the food ... "underwhelming". There was absolutely no WOW factor, not to mention the portion sizes, which are minuscule, particularly in relation to the price. I think Peter Gordon's fusion signature cooking is over-complicated and just a little bit on the "try hard" side. My starter was a seared Pacific tuna with dashi broth, apple sponge cucumber, nam jim dressing, coriander and quinoa. It was tasteless! The tuna was prepared in tiny cubes and none of the flavours complemented one another. My dining companion opposite me had chosen the tuna also and not wanting to be rude, we said nothing but gave one another a knowing look, screwed up our noses and pushed our plates away!! My main was the day boat fish (the day's catch being terakihi). It was presented baked with whitebait chawanmushi, Jerusalem artichokes, salmon caviar and greens. Now this sounded good in principle, but the fish was over-cooked and sometimes the K.I.S.S. (Keep it simple stupid) mentality has a lot going for it. Duck fat potatoes (the potatoes tasted old) and broccolini were served as sides. My dessert was the Solomon's gold 70 percent chocolate sorbet with milk chocolate mousse and amaretti. And it was certainly in another league compared to the first two courses. Rich, creamy and delectable! I can only say that for a special experience at a higher cost point, The Sugar Club needs a bit of a rethink. And it's not somewhere I'd be recommending. Sorry Peter!!

Good views fine coffee and selection of wine. No gluten free options. But a different place for a coffee

Went here for a birthday lunch, it was lovely! Wait staff were friendly and informative, food was amazing and presented so beautifully. Of course the views are great being so high above the city (with the sky walk people walking right past the windows too!). All up a great experience, definitely worth visiting for lunch or dinner.

Fantastic service. Fantastic food. Been here twice. Each time delighted in the buffalo mozzarella and the classic PG beef pesto. Pork belly was good, but nothing to write home about. View breathtaking. Ambience delightful. Service the best I've received in an Auckland restaurant so far. Only letdown was dessert. Tried a few, didn't like any. Though things like the avocado sorbet and the sago sound interesting. None of them quite work however. So really I give this place 4.5 stars cos of the dessert issue. But u can't on here - so on balance 5 star it is.

Great spot for a business lunch! Wonderfull food, very good, courteous and knowledgable staff headed up by the manager, Philip, who made us feel very welcome. Courtesy valet parking included. Oh yeah, and the view is amazing!

I had another opportunity to eat here, this time for dinner with spectacular views of the city by night. Didn't expect Peter Gordon to be in the house, nice treat. The staff are all very helpful and attentive, tonight was no exception. Just three courses this time, with a couple of extras along the way (a seared venison starter and the roasted pineapple sago I enjoyed last time). My first dish was Dahl Inari pocket tempura on a coconut, papaya and cucumber salad - true fusion, what Peter does best, loved. Lamb followed with falafel, eggplant, mint, tahini, pomegranate, again a really unexpected and lovely dish. Dessert was not as good - mochi matcha rhubarb, vanilla parfait, grapefruit paste. Sounded great, but didn't hit the right spot flavour wise. That aside, this is still a top choice for a special occasion.

Hi, I am writing in regards to the worst experience we had yesterday when we came for dinner. Yesterday was my wife's birthday and as surprise I took her to your restaurant for dinner. we ordered our entree and we received it in like 15mins which was completely fine. Person who came with the entree was explaining the dish and I saw hair in my dish, so I asked him if that's hair he went to manager and showed her she came to me apologized and took that into kitchen and brought it back in 2 minutes. And the explanation from her was it is not from kitchen but may be fallen after coming out. This doesn't make any sense to me I don't expect a fine dining place like sugar club will have hair in their dishes, I was really expecting high standard of quality but this is what we got. And then we ordered our mains and we got the mains I have no fork to eat, so this shows there is no attention to customers who are coming there. I need call some one and request for fork which I don't appreciate. This is worst ever experience we had that too in find dining restaurant, this experience has ruined our day. I am giving sugar club 0 stars for this service, we will never return again in future. Hope this feedback helps to serve other customers better.

Flew in from Los Angeles for a wedding in Auckland and was recommended to dine at The Sugar Club. Superb hospitality was the first thing we noticed, then the amazing view of the city! We got slightly confused on how the menu was setup but the manager was extremely helpful in guiding us. Food was excellent, and drinks were really well made. I have to admit, they made one of the best old fashioned I've ever had! Will definitely be back.

The service was good, food was pretty standard. The view is beautiful. It is recommended if you have a celebration, but again the food might be soso. We had Peking duck- got some hairs on the skin. Funny. I wouldn't expect this in a standard Chinese restaurant. But you can see it in sugar club. Crayfish linguine was ok, a bit salty for us. Dessert was standard. Overall, ok. I could name a dozen more restaurants that are better than the sugar club.

Wow. Just wow. Mood, service, view 10/10. Food, value for money 0/10. Ordered the king fish - was easily the worse dish I have EVER eaten. Made me feel absolutely sick. Fish was heavy, oily, Only redeeming factor was this was so utterly disgusting it managed to make the other horrific dishes not want me to rush to the toilet. The octopus was sicky, over whelming drenched flavor and made me feel sick but comparing it to the king fish it actually wanted to stay in my tummy. Last on my list was venison which was sickly but better than the other two monstrosities. To add injury to injury my wifes dinner was as bad as mine, parking was NOT complimentary as advertised and we paid over $200 to put our selves through this. There are SO many better restaurants than this, in fact if you went ANYWHERE it would be better than this. Easily the worst restaurant I have EVER been too. Wow.

I had high hopes before I ventured into this 4th incarnation of the sugar club. To be fair. It is still a good restaurant with better than usual service. The waiting staffs are impossible to fault. They are very knowledgeable on all dishes and the wines. They got the right plate to the right person everytime even if its a different waiter. So, service is great. The view is not much to write about, I mean it is by far the highest location for a restaurant in all of NZ. So it has got to be good. The only downside to that is, I had a window seat when the sun was just shinning in my face. The waiting staff did get the blind down, but the blind is no match for our super bright orb. Now, lets talk about the food. Most people would say the portion size is a bit small. To me they are just the right size to get you a taste of what's on the plate. And it leaves you wanting more. And that works. So if the dish is great then you would want to come back and order it again. But, this is the but. The quality of the dish is fairly inconsistent. My pasta was over cooked, the first piece of my duck breast was over cooked, the hapuka was over seasoned, the scallop was a teeny bit under cooked. Well, I m not trying to be a dick saying the food is bad. I m just judging it based on its price point. And then there was the lemon sorbet, it's so sour it's almost inedible. Nevertheless, there are good things about the food. The duck fat roastie were just super delicious. The pork belly is so tender and it melts in your mouth. The quail is cooked perfectly, same goes for the lamb rack. And the cheese plate is way too much for one person. Fine, I did pig out on a lunch for two. I really wanted to try everything. Oh, the cocktails are also very good. And the drink list is very extensive. So overall, the place is good. With great service. If the food is faultless. Then it will be the place to eat.

Save your money... I really didn't like sugar club the service is great but I was really looking for some good food too?

An elegant venue for a special meal. Peter Gordon continues his fusion fiesta with a new menu of small and large plates that can be combined as tapas, three to seven course meals and as you like it. Staples such as Asian duck, beef with pesto and a Mediterranean flavoured lamb are well presented and taste lovely. The desserts need a bit more work as they struggle to find balance and form (I don't know why, but I've always found this to be the case with PG's restaurants). The wine list is expansive and more than a match for the food. You can come up to the bar for a drink but it's $35 for a minimum of two cocktails if you aren't staying for dinner. If all else disappoints, then you can at least enjoy the amazing view of the city and harbour as the sun sets and the night sky twinkles around you.

Wow just loved it. Every single ways. Diner eas just stunning and the view and services outstanding. It is very fine cuisine and you can choose how many dishes you want . It is surely pricey if you top it up with wine, which you should, but definitely a great place for a special occasion or ....a special date

Love the name. Love, love the view. Loved we were celebrating a friend's birthday last night. Loved the wine. Loved Peter Gordon visiting our table. Liked the food. Unfortunately, I nearly broke a tooth on a stray pice of rock-hard crab pincer. I had two dishes: Waikanae crab with kina panna cotta, yuzu remoulade and grilled sweetcorn. The panna cotta overwhelmed everything else (apart from the rogue shell). I had Spiny Crayfish dish envy when I saw my friend's plate. Second choice was Beef Pesto - Sugar Club's classic dish. Cooked to my liking and tasty. Two plates were enough for me but others had three and four, including dessert. We all shared sides of green beans with almonds and duck fat roasties. Both ok. Given the prices of Sugar Club, I expected a bit more. Perhaps the crab dish had soured things for me. Wine selection is terrific. Our waiter couldn't have been more efficient and friendly. Definitely look forward to going back and sitting on the sofas with a cocktail and taking in our magnificent city again.

I was terribly upset and disappointed with the customer service. I went there on Nov 19 at about 4:30 pm with my husband and son. We wanted to try out the bar and so approached the lady at the reception desk. She was on phone with probably somebody making enquiries. She did not even look up at us or acknowledge us. We waited for 5 whole mins without being acknowledged. Finally, my husnand interrupted her saying "sorry to interrupt you, we have a question". She did not even look up but rudely pointed to the phone and continued on. After another few minutes, when she was done with her phone conversation, she rudely asked what we wanted. No apologies for making us wait, no smile, no hello. When we told her we just wanted to try the bar, she said " the bar opens at 5. You want to wait?". My husband told her, " well, you could have let us known that more than 5 mins before". She just rudely said - " didnt you see I was on the phone". This has been the rudest & most unwelcome behavior I have ever seen at a restaurant. I wonder why she couldnt have asked the person on phone to hold for a few seconds and acknowledged us and requested us to wait while she finished her call. Or atleast, smiled and said sorry for keeping us waiting after she was done with the call. Not sure if this is some sort of personal discrimination or if this is the way the restaurant treats their customers.

I visit Auckland 3-4 times a year on business. This was my third visit to Sugar Club because I'm addicted to the saffron linguine, and the rest of the degustation menu that is always beautiful and delicious. HOWEVER, on this visit, my evening was completely overturned by the very loud, drunk and disorderly people at the next table over, and in spite of my numerous requests to the waiter and manager, they would not ask them to be considerate of others, to quite down, or leave. I come to this restaurant because of the brand of quality and I expect the entire experience to be worth the considerable money that I spend on the meal. Their answer was for me to move, which at first I considered, but it did not solve the problem for all of the other guests in the restaurant who were likewise offended by this obnoxious and distracting behavior. Neither the waiter nor the manager even offered to comp my wine or do anything as compensation. I paid $244NZD for my meal and wine, and that is the last they will ever see my money. If the Sugar Club wants to become like Hooters then by all means encourage the drunks; if you want to save your brand, you better figure out a way to manage them. I will not be back and I will share my experience with others.