Mem R.
Yelp
While it isn't worth paying fifty million bucks each (okay, $15) for a ticket, if you can get a discount voucher then it's worth going for a ride, just to say you did. Last year a couple of friends and I managed to grab a "$29 for a gondola" deal that had us only paying $5 each for six of us to ride.
To be honest, it was more fun than I expected. I love scaring myself stupid at heights, and I was surprised to find that 60m is actually fairly high for a ground-dweller. The gondolas are entirely enclosed and cold air-conditioning is pumped in (uh, in warmer months, at least... anyone been lately?). We went after the sun had set, so we got to enjoy the beautiful city lights as well.
We got a free "photo memory" with the deal voucher, too, and I'm so glad because I'll be treasuring that puppy forever. It's not actually taken in the gondola a la thrill rides at amusement parks, it's taken when your feet are on solid ground. It might even be before you ride the wheel... I can't remember. In any case, please act up. Don't smile nicely, unless you're going to palm it off to your grandmother. (She'd probably treasure it.)
It's true that it isn't really taken seriously by anybody, though. Sorry, Wheel.