The Wine Experience - Wine Museum
Museum · Vila Nova de Gaia ·

The Wine Experience - Wine Museum

Museum · Vila Nova de Gaia ·

Demystify wine with tastings of Portuguese reds, whites, and Ports

Information

Rua do Choupelo 39, 4400-088 Vila Nova de Gaia, Portugal Get directions

Information

Static Map

Rua do Choupelo 39, 4400-088 Vila Nova de Gaia, Portugal Get directions

+351 22 012 1200
wow.pt
@wow.porto

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wifi

Last updated

Dec 11, 2025

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This Cultural Wine District in Porto, Portugal, Has 12 Restaurants and Immersive Drink Experiences — Here's How to See It

"Portugal is a small but mighty country in many ways, including its microcosm of different landscapes that produce some truly excellent wines. At The Wine Experience, the art of demystifying wine is presented to visitors through education on the soil, climate, and grapes that produce the region's sparkling, red, and white wines. This is also a sensory experience, where tastings, vision, and smell are employed to deepen your relationship to the glass." - Travel + Leisure Editors

https://www.travelandleisure.com/food-drink/wine/porto-portugal-wow-the-new-cultural-district-guide
The Wine Experience Museum

Annabelle

Google
All of the museums in the World Of Wine collective has detailed and informative explanations The interactive exhibits were fun as well. The music in the Wine Experience Museum was fantastic and really made it such a cheerful experience. We found ourself quietly dancing along while reading the signs! We were looking for things to do for a rainy day in Porto and this was perfect Tatiana led an excellent tasting demonstration as well. Thank you!

Tariana P.

Google
Amazing experience! We got our tickets from the WOW website, very simple and practical. The museum it’s beautiful and very didactic. We finish our visit with a wine tasting oriented by Tatiana, who was very nice and friendly, that gave us a vouncher for a free drink on the main square. Overall 100/100 ⭐️

Daphnee-Lyne C.

Google
Whether you are a wine lover or someone just interested in learning about wine.. this is THE place. What a fantastic museum to learn and experience all about different wines and the types that are made in Portugal. Well worth the visit! Also, the wine tasting was a very enjoyable experience.

허은경

Google
I originally walked in just to kill some time before sunset, but I was genuinely impressed by how thoroughly and thoughtfully everything about wine was presented. After spending two hours here, you might find yourself walking away with a real understanding of wine. Tatiana was incredibly kind and helpful during the tasting—she truly elevated the experience. I highly recommend this museum. It’s well worth your time!

Rita H.

Google
We had an amazing time with Rosa, who guided us through a wine tasting experience with passion, knowledge, and warmth. She explained with clarity how to taste and enjoy the three types of wine — white, red, and Port — making it easy to appreciate the subtle differences and origins of each. Rosa made the session both educational and genuinely fun! As part of the experience, we were also offered a ticket to enjoy a Porto-Tonic in one of the bars at the WOW Cultural District, which was a lovely bonus and a great way to continue the tasting journey in a beautiful setting. Highly recommended — a well-organized, enriching, and memorable experience. Thank you Rosa 🌹

Yen-Wen Vivian C.

Google
It wasn’t too crowded when we visited. We took our time reading and looking closely in each room. There is a lot of information in the museum a few interactive stations. At the end of the visiting route, you’ll enter the wine tasting room which is held every hour. The only suggestions I have is perhaps update the audio guide. There were lots of QR code indicating audio guide in the museum, but it does not specify that we need to connect to the museum’s WiFi. There was no one at the entrance of the museum, so we couldn’t ask for help without exiting. Also, the information about wine tasting wasn’t explained to us when we bought the tickets at the Chocolate Factory. The only reason we found out about the wine tasting is because a lady who works there came around to invite us in person. She was also the one who hosted the wine tasting, which we thought was quite interesting. In general, we enjoyed it and learned a lot about different kinds of wine and different aspects of wine production. I’d recommend visiting if you have time.

Amy L

Google
Fun, Informative Stop for Wine Lovers in Porto If you’re even mildly curious about wine, The World of Wine in Porto is 100% worth a visit. It’s not just another museum with dusty displays — it’s interactive, modern, and surprisingly fun. The exhibits walk you through everything from grape growing and wine production to the global history of wine and how it’s shaped cultures. I actually learned a lot, but it never felt overwhelming or too “academic.” The displays are well-designed, super visual, and there’s a good balance of info and hands-on activities. The highlight? Definitely the wine tasting at the end. You get to sample a few varieties, and it’s a great way to apply what you just learned. Staff were friendly, knowledgeable, and happy to answer questions — no wine snobbery here. Overall, it’s a great mix of education and enjoyment in a beautiful setting. Plan to spend a few hours, and don’t skip the surrounding WOW complex — there are great views and more to explore nearby. Would absolutely recommend to anyone visiting Porto!

Grzegorz P.

Google
A place on the map of Porto that is definitely worth seeing. Great interactive museums, lots of tastings and friendly service - especially Eliana from "The Chocolate Story" and Joao from "The Wine Experience". All-day trip 🙂