Chantell G.
Google
A Disappointing Checkout Experience, Saved by a Stellar Team Member
I’ve been a loyal Ulta Beauty customer for years, and I generally enjoy shopping there, especially because of the rewards program and the helpful staff. But today, during my visit to the Ulta Beauty in Oxford, Alabama, I had one of the most disappointing checkout experiences I’ve ever encountered.
When I approached the register, Kylie assisted me. Unfortunately, there was no greeting, no warm welcome—just a flat “Can I have your phone number?” No “Hi,” no “Did you find everything okay?”—not even a smile. I gave her my number, she confirmed my name, checked me out, and that was the end of our interaction. It felt rushed, impersonal, and honestly, a bit dismissive.
As I was walking past, I overheard Erin helping another customer. She was incredibly engaging—explaining reward points, checking status updates, letting her customer know how close she was to her next certificate. That’s when it hit me: Kylie never even mentioned my points—and it’s my birthday month! It completely slipped my mind at checkout.
When Erin finished with her customer, I mentioned what happened, and she immediately offered to help. She asked for my number, looked up my account, and told me I had $17.50 available in points. She also reminded me of my $10 birthday certificate because I’m a Platinum member. Erin made me feel seen and valued—she went above and beyond to ensure I was getting everything I was entitled to.
I can’t thank Erin enough for turning my experience around. People like her are the reason I continue shopping at Ulta. But today’s visit left me with mixed emotions. As someone who spends a lot of money with Ulta, I expect consistency in customer service. I hope this review serves as helpful feedback because the checkout experience matters just as much as the shopping experience.