ryang97
Google
We stayed at UP as part of our road trip from Monaco back to the UK, selecting it for its location in Provence, proximity to St Tropez, and the appealing ‘lux’ aesthetic. What drew us most was the opportunity to enjoy an upmarket hotel stay paired with a vineyard tour and tasting — the idea of sampling wine without needing to drive afterwards was a real highlight in theory.||||⸻||||Location & Concept – 5/5||||The setting is undeniably charming, nestled within the Provençal countryside with St Tropez within easy reach. The concept — a luxurious vineyard retreat — is exactly the kind of escape many travellers dream of. You can sense the potential for this to be a true 5-star destination. The ambiance, the calibre of guests, and the overall premise are on the right track.||||⸻||||Accommodation – Clean But Needs Attention||||The hotel and rooms themselves are clean and presentable, which was appreciated. However, signs of wear and a lack of ongoing maintenance are hard to ignore. For a property that opened in 2019 and positions itself at the premium end of the market, upkeep seems to have slipped. For example:|| • Leaky showers showing signs of long-standing rust|| • Peeling paint around air-conditioning outlets in the lobby|| • Grounds that were clearly designed with care but now feature mismatched gravel and overgrown weeds||||These aren’t just minor aesthetic issues — they detract from the sense of refinement and relaxation that the hotel strives to offer.||||⸻||||Facilities & Environment – In Need of Polishing||||There’s a clear divide between the working vineyard/farm and the hotel experience, and unfortunately, it’s not been handled with enough finesse. A better separation of guest areas from operational ones would elevate the overall atmosphere significantly. Details like broken signage (missing letters), unkempt outdoor spaces, and general disrepair all chip away at the luxury experience.||||⸻||||Service – Friendly but Frustrating||||Staff were generally pleasant, but the hotel is clearly understaffed, and that affects the guest experience. One particularly disappointing moment was at the pool bar, where I waited over 30 minutes to be served. When I finally managed to get the attention of the (very French) waiter, I was told — quite unapologetically — that he couldn’t take my order because he was too busy.||||At this level, that’s simply not good enough. Attentive, seamless service should be a cornerstone of a luxury property, especially in spaces like the pool area where guests expect to unwind.||||⸻||||Overall Impression:||UP has all the ingredients to be a world-class destination: a stunning location, a compelling concept, and the kind of guest it clearly attracts. But it needs a serious refresh in both presentation and service to justify its premium positioning. With some investment in staff, maintenance, and attention to detail, it could easily become a must-visit Provençal retreat.||||I wouldn’t recommend visiting until some of these issues have been addressed — but I sincerely hope the team takes feedback like this onboard and realises how close they are to something really special.