Kristin R.
Yelp
I absolutely adore this shop. I used to manage a store down the street and would check in this store at the start of every season for great, stylish, off-beat pieces to accentuate my wardrobe. Now I live in Omaha and make sure this store is always on my list of places to go when I return.
The feel of the place is warm and homey, with lots of accents the give the inside of the store a wonderful appeal for me. It is definitely eclectic in its decor, and feels like the kind of place Free People (down the street) is trying to be. When I walked in for the first time, the decor made me think for sure there would be nothing I could afford. I resigned myself to doing what I do at Marc Jacobs (around the corner), which is look lovingly at the beautiful clothes and leaving with nothing.
However, I started to actually look at the clothes, and their prices. Hold up! I can afford some of it! While certainly there were things out of my price range, there were also many wonderful things IN my price range as well! Hurray!
The owner/buyer of Una Mae's has a fantastic eye for cut and color, and also for selecting things that you won't find on the racks of the boutiques in the neighboring stores. And that's a very good thing. You've got Urban Outfitters, Levi's, Free People, We the Free, etc etc right on top of each other, and this little boutique is like a breath of fresh stylish air amidst so many corporate giants.
A little note, the store used to be several blocks further southwest towards Ashland, but has moved to a prime location just about a block south of the Milwaukee/Damen/North intersection.