Una Mae's

Clothing store · Wicker Park

Una Mae's

Clothing store · Wicker Park

3

1528 N Milwaukee Ave # 1, Chicago, IL 60622

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Highlights

Una Mae's in Wicker Park offers a hip, cozy mix of curated vintage and contemporary men's and women's fashion, home goods, and unique accessories that keep locals coming back for more.  

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1528 N Milwaukee Ave # 1, Chicago, IL 60622 Get directions

unamaeschicago.com
@unamaeschicago

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1528 N Milwaukee Ave # 1, Chicago, IL 60622 Get directions

+1 773 276 7002
unamaeschicago.com
@unamaeschicago
𝕏
@unamaeschicago

$$

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Last updated

Jul 7, 2025

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@onthegrid

"Think aromatic beard oil! Uma Mae's sells authentic products and clothing that learns toward the hipster side. This place is perfect for finding a great present for your significant other or just yourself ;)" - Anna Zajac

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@afar

"It’s always been about affordable vintage goods at this Wicker Park boutique, which sells contemporary dresses and tops from Amuse, men’s hats from Brixton, denim from skinny-jean pros Just USA, rompers from Los Angeles–based En Crème, and handcrafted leather boots from Red Wing. The popular shop's homewares and apothecary section is arguably the best place to pick up gifts your friends will love, from grooming and shaving goods to candles, perfumes, and barware like flasks and cocktail shakers."

The Best Shopping in Chicago
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@onthegrid

"Una Mae's, Wicker Park. Think aromatic beard oil! Uma Mae's sells authentic products and clothing that learns toward the hipster side. This place is perfect for finding a great present for your significant other or just yourself ;)"

Chicago
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Stacy A

Google
I’ve been wanting to come in for a while as it looks cutely curated from the outside. I immediately felt judged and unwelcome. The only time an employee talked to me was to tell that there are sale items upstairs but just looking at the narrow spiral staircase made me nervous. It was comical that every item in the store had a(n ink?) security tag. I saw more employees (chatting to each other) than customers in the store, so maybe they are to prevent employees from stealing?

Space Walk

Google
I have never felt more unwelcome by employees than I did coming here. As I entered I was so excited because the store is usually closed when I walk by and I’ve been living in the area for months now. Well, I walked in and no one greeted me; maybe they didn’t see me. Well as I kept walking by and looking around. There was still zero acknowledgment. I was even standing next to the counter looking and the girls at the counter did not stop for a second in their conversation to even take the chance to say something. I had to leave because of the unwelcoming atmosphere.

thursday rockwell

Google
some white boy with a receding hairline working there racially profiled my boyfriend. he (my bf) was holding the clothes i wanted to try on while i looked around. i went to the upstairs part, my boyfriend tried to follow and some worker felt the need to take the shirts away and INSISt he get a dressing room. he tried explaining the shirts were mine to try on but he still kept them. been there at least 4-5 times and no one’s ever asked me to keep my stuff on the bottom floor. he was real rude about it, too. we left without looking at anything else, it ruined my day. bummed because i've had nothing but good experiences there.

Candyce Carden

Google
Love this boutique shop. Some of my favorite items I own are from here. Good selection on both men and women clothing. Everything I have is of high quality and made to last. It is on the pricier side though and I don't necessarily enjoy their return policy so be aware of that before you purchase.

Hind KH

Google
Actually I didn’t buy anything, but the store is cute. I really like their decoration ,and they have unique things

Kamryn Grimes

Google
They have some cool pieces, but slightly overpriced for the value.

Eleanor Carney

Google
This is an exceptionally good store for me. I appreciate the ambiance inside and their customer service, which are definite pluses for me. Because they have such a friendly and accommodating staff, I always feel at home when I come here. When I first saw this store, I felt elated because all of their items are truly to my liking. My boyfriend just suggested this store, and he assured me that I would enjoy it, so I decided to check it out. I always enjoy shopping for vintage items, so I was ecstatic when I discovered this shop. They offer products from a variety of decades that are superior in quality and appear to have been selected with care. The prices are consistent with what you would expect to pay for vintage items of higher quality and are not generally something that you would find in a thrift store. Absolutely recommended!

Connor Kirk

Google
The good: clothes are very stylish, beautiful, and handpicked by the owner. The store is always clean & organized. You will always find several items here that you love, and they all feel high quality. The bad: Return policy is in-store credit only and the sign indicating this is far too small to be helpful to the consumer. The staff tend to appear aloof. The dressing rooms are too dark to be realistically useful.

Katy F.

Yelp
Cool selection of clothing and accessories! The first floor has a wide array of goods from various brands. The basement is all overpriced vintage clothing that I would personally not bother purchasing, but to each their own!

Siena V.

Yelp
I always love coming here for gifts! The owner is a gem, and beyond kind. Vintage is downstairs for those that are confused. This is a lovely, unique spot that I have been coming to for 13 years and will continue to frequent.

Carleen T.

Yelp
Really cute clothes and selection of candles/toiletries, but this shop is seriously overpriced and is not size-inclusive.

David C.

Yelp
Very cool far lots of clothes for men and women vintage very very cool clothing from casual to fancy. Ap much and don't forget to go downstairs. Also have jewelry e shoes accessories and all for men and women Great prices Beautifully curated collections.

Steph G.

Yelp
This was an outstanding visit. Are used to live in Bucktown but had never been over to this location. We were visiting in town and decided to do some thrift and vintage shopping on Milwaukee Avenue. The store is very unique and beautiful. It seems to have better, higher quality items from various decades. They seem to be carefully chosen as well. The prices are in line for what you would expect to pay for higher quality vintage items and not necessarily a thrift store. I wish I could remember the associates name - she had short hair and really cool glasses and helped my daughter and I with a red furry coat. She gave us the layout of the store and help guide us to items that we were looking for in particular. We were fortunate enough to find out that they would ship the item for us so we did not have to pack them in our suitcase. This location has a mix of clothing, accessories, and household common good items. Street parking is available.

Karma M.

Yelp
Pretty decent vintage and new clothes store, and I found a Stranger Things 80's esque blue jean jacket here in the basement! Be sure to check out the basement and top floor for sales and a few photo ops!

Lucy B.

Yelp
Such a unique place; really love the funky vibe. I've brought several visiting friends and everyone has found something to love here. I wish there were more Large or size 10/12 options, but that's everywhere.

Brad D.

Yelp
As is the case with a lot of clothing stores that sell both new and vintage clothing, they end up doing a middling job at both. The new clothing on the main floor is simply not that exciting. The vintage is dispersed among the basement and upper floor and while it's a bit better the selection feels tiny for men. Whoever is doing the playlist for the basement is totally nailing it though.

Arthur O.

Yelp
This store is truly remarkable in its own right. When I first saw this shop, I was pretty thrilled because all of their things truly suit my taste nicely. I always enjoy shopping for vintage items, so I was really happy when I found it for the first time. The last time I came here, I chose to bring some friends with me since we had just finished an exam and we wanted to treat ourselves by shopping for whatever we wanted, and I thought that this store would be the perfect spot to do so because it has so many different items available. In addition, this place has such a pleasant and nice atmosphere all across it. In addition, the employees are really helpful and kind, which is the reason why we did not have any issues when we were shopping in this place. They offer products from a variety of decades that are of a better and higher quality, and it appears that they were chosen with care as well. The costs are in accordance with what you would anticipate paying for vintage products of higher quality, and are not necessarily those that you might find in a thrift store. Very highly recommended!

Lori O.

Yelp
If you need some clothing, you can never be disappointed to have Una Mae's as you chosen store. With variety of women's and men's clothing, so many kinds of accessories, etc. There are shoes to choose from too. If you need some jewelry, they have it. You can also fit them before buying the items. The place is a bit small, but with huge collection of garments and accessories. The prices are affordable. I am recommending this store to anyone who are fond of shopping, like some of my friends and relatives. Thank you very much for your excellent service.

Tiffany B.

Yelp
Curated boutique with a few nice items, but this had come up on a search for vintage, of which there is none. Both men's and women's clothes are available there, but we were in and out in three minutes. Hipster/ young stuff mostly.

Sarah H.

Yelp
his was a truly exceptional visit. My family used to live in Bucktown, but had never been to this particular location before. It's a good thing that my little siser suggested it to me when I was searching for a place to go or my girlfriend's monthsary gift. So, my girlfriend and I decided to come into town and do some thrifting and vintage shopping on Milwaukee Avenue while we were here. She is completely enamored with the store because it is so unique and beautiful. It appears to have better, higher-quality items from a variety of different decades . They appear to have been chosen with care as well. The prices are in line with what you would expect to pay for higher-quality vintage items, rather than what you would expect to pay at a thrift store in general. This store carries a diverse selection of clothing, accessories, and everyday household necessities. That's why it is truly a worthwhile shopping experience to be had here. Additionally, their service and ambiance are both quite good in this establishment. Definitely will recommend it to my family and friends.

Noah O.

Yelp
Whenever I'm in wicker I will stop by. Fantastic spot for cool clothes for all occasions. Be sure to check out the sales upstairs and the vintage clothing in the basement. I tend to get all my candles, bags, and boots from here.

Marcia M.

Yelp
Ah, Una Mae's.... How tempted was I to pluck a Pendleton quilt ($240), adorable empire dress ($120), a flamboyant turquoise necklace ($80), and the "My Grass Is Blue" tee ($45) along with the adorable little heels that I purchased? VERY. So much so that I was reaching for my credit card... but, alas I was so utterly turned off by the complete neglect and overall unfriendly tone of the 3 employees that were working. 2 were female and apparently bored out of their mind until they rifled through the items that I had pulled to try on while I was using the restroom upstairs... not shoplifting ladies, try again. And, the lone male wasn't much better as I don't believe that he ever even left the cashwrap area? He was cordial enough to tell me where the restroom was when I asked but that's about it. Both my friend were there for at least 30 minutes browsing through the great selection of Men's, Women's, Accessories, and Gift Items. The store had a few others come in and out while we were there but it was certainly not busy and between the 3 Amigos, they could have mustered enough customer service savvy to not come across as complete failures. We both made respectable purchases but as soon as we both walked out the door, we instantly made the comment. "Well, that was uncomfortable." So here's the breakdown: Customer Service: 2 stars Merchandise: 4 stars = 3 stars

Tristin M.

Yelp
This place rocks so much that I had to feature the boutique on my blog. I hit the streets the other day with my video team to document "Street Style Interviews" and street stylers were sporting fedoras from here. Though I walked in to just get some shots of the store and a quick interview, I ended up buying a cute pair of black heels (2:53 into the video) and an adorable summer dress (1:30 into the video) that I'll be able to wear for the next few months (in the video, the dress was hiding my 4 months preggy belly because of the way it's cut). So... after making my buys, I got lucky enough to interview Nancy the owner who is mega cool... Check it out: http://tristinstyling.com/archives/633

Cassandra A.

Yelp
This place smells like incense and feels like a cabin in the woods. I was immediately at ease when I walked in. Merchandise seemed eclectic but I'm no expert.

Michael B.

Yelp
Really really cool store! Went in here with my fiance last weekend, no particular reason other than we always walk by it when in Wicker. Love the setup of the store, and just the different types of clothing in there. My fiance found a really neat dress that she liked, and actually reasonable pricing as well. We'll definitely be back.

Miriam N.

Yelp
Really good mix of new and vintage things. Very nice second hand stuff in the basement part and amazing Herschel bags selection. Special mention for the vintage prices and the sunglasses for $15...loved them!

Travis W.

Yelp
This is such a unique location, and I adore the eccentric atmosphere. The visitors I've brought have all found something to enjoy about this place. In addition to the new apparel for men and women on the main floor, there is apothecary-type merchandise here as well. To get to the sale and vintage sections, there is a spiral staircase that goes up and another staircase that goes down. Items from different eras appear to be of a greater grade. They appear to have been carefully selected, too. If you're looking for high-quality vintage stuff, you won't be disappointed by the costs. Items from clothing and accessories to household goods can be found at this store's diverse selection. When we visited, they only had a small selection of items, so I'm hoping they'll be able to expand it in the near future. However, I was able to purchase some high-quality clothing from this store, so I would recommend it.

Daniel C.

Yelp
I love Una Mae's. They have interesting clothing brands including Publish that I have been buying a lot of lately. They also have men's beard, skin care and facial products. I wish they had a bigger shoe selection but overall I enjoy going to Una Mae's for distinctive looking men's clothing. They also have ladies products including jewelry, clothing, and face, hair, skin products.

Amy R.

Yelp
This store has some really cute things but all of it seems to be new. I didn't see any vintage clothing in the store. My main problem was the "help" there. The guy that was working the store that day was the rudest person I have encountered in any boutique before. He completely ignored me and as I was walking around he looked me up and down like I had just crawled out of the sewers. Excuse me sweetie but your not working at Chanel! RUDE RUDE RUDE. I shop a many higher end retail stores and have not been treated with such distaste before. Believe me I will never go back to Una Maes again. There are MUCH better boutiques in the area.

Erin O.

Yelp
I've been loyal to Una Mae's for years, and it has become the first stop when I need my vintage/clothing/accessories fix. There's plenty of vintage thats always in great condition. (let be honest, sometime you just don't feel like rummaging for hours in the thrift store) I've scooped many mint dresses here for $20 or under. Almost all the new clothing in the store is under $100, and they do a good job of looking for unique lines and accessories like 213 and poketo, plus perennial favorites like paper denim. Another review described the service perfectly...attentive without hovering. If you have a question or need an honest opinion, Nancy & Nick will let you know what's up. Una Mae's is refreshing amidst the overpriced and underwhelming boutique epidemic that has swept chicago. *I just noticed everything I'm wearing in my profile picture is from Una Mae's...there you go.

Jelena Z.

Yelp
Love this boutique for their cool, eccentric clothing and jewelry finds - but, I love Una Mae's mostly because she's inexpensive yet still chic. Most of the tops, tunics and dresses I end up marching into the changing room run between $40 - $60 and they don't look like the same uniform everyone else is wearing from H&M, Zara or Topshop. Recently, I purchased a close-fitted striped sweater with darling detailing at the shoulder seams and wrists. $48 but looks more Michael Kors than budget boutique! Oh yes, and the best candles live here (check out the sexy sandalwood). *I'm not sure how, but I ALWAYS find parking in front. Here's to doing my part in a sagging economy!

Scott M.

Yelp
Una Mae's has an interesting mix of up-market goods in the popular current motif of antebellum-lumberjack-chic. Few of the men's clothes stood out as particularly interesting at the listed price point, yet their "apothecary" section had a small but interesting mix of shaving creams, soap and lotion brands (familiar to Birchbox subscribers) that would nonetheless make fine gifts in small doses. The store also has a nice selection of scented candles suitable for a more masculine sensibility and a sale rack that could net a good score if you went on the right day. One thing that seemed oddly off-putting about the store, however, was the music playing inside when I was there. I couldn't place the artist but it was in the style of Big Sean, T.I., E-40 or Kanye. Whomever it was couldn't stop dropping F-bombs and N-bombs all over the place. It's not music that I personally dislike, but it seemed like I was participating in an awkward fetishization of contemporary black street culture in a store consisting almost entirely of affluent white millennials poised to drop $220 on a throw blanket. I might rightly be accused of being overly sensitive on that front, but it didn't seem to stop me from buying one of those really lovely artisanal candles. N-bombs or not, Una Mae's got my money somehow.

Lakshmi R.

Yelp
This place is awesome. Its full name is actually 'Una Mae's Freak Boutique.' One star just for that. The stuff ranges from new to used, expensive to dirt cheap. And everything is beautifully selected. Every time I'm here, I have the impression that I am checking out my cooler friend's closet and bitter that I can't quite hate her because she's my friend. I've bought some weird, cool pieces here (a pink tank top with an attached tutu, for example--not sure why I bought it, but I have, in fact, used it). I always step in when I'm in Wicker Park.

Laura B.

Yelp
This is my favorite boutique in Chicago, I never leave empty handed. The main floor is new men's and women's clothing with some apothecary type stuff as well. There is a little spiral staircase that takes you up to the sale section and another staircase that goes down to the vintage items. Everything is so well curated and the pieces are always really well picked. The staff is very friendly and helpful. I have been eyeing a pair of boots there for over a year now that has been just a tad out of my price range, I went this past weekend and the last pair they had was in my size. Nancy, the owner made it happen for me and gave me a little "last pair in stock" discount that made my year! Thank you Nancy! Come spend all of your money hear, you will not regret it!

Gina S.

Yelp
Cool store, great prices...4 employees and not one can greet you when you walk in. Wouldn't spend a dime where I am not welcome!!!

meg g.

Yelp
I've always loved this store, and I love to see it evolve. It's becoming more of a boutique for local and independent designers than a vintage shop. Even so, I never mind paying a little more for her vintage stuff because the time that it saves me digging through crap at resale shops. Even though I can't afford the new fancy labels, it's a fun way to see what's new. Some of the Chicago designers sell affordable stuff there like Mississippi Jackie Hurt from whom I bought a fox-shaped pillow for my couch. That stretch of Milwaukee is saturated with resale and vintage shops lately so it's good to see Una Mae's moving in a new direction.

Angela P.

Yelp
If Abercrombie & Fitch wanted to open a designer outpost for hipsters, it would be Una Mae's. Some of the clothing was what I'd call classic in the woods chic - big, chunky sweaters with pictures of woodland creatures. Other clothing was a little more "cute," like the casual, flowy dresses in the $60 range. None of the clothes really jumped out at me, aside from one or two dresses, but since they didn't have them in my size I didn't have to decide whether or not they were really worth the price. I've seen similar dresses at Forever 21 for much less. I liked the variety of funky hats and considered buying one, but I knew I wouldn't actually wear it often enough to justify the purchase. I also doused myself in one of their perfumes. Whatever it was, it was very fresh and clean smelling. I forgot to pack perfume for the weekend, and I really missed smelling like...anything. The soaps and perfumes would make a great gift or if you are looking for a unique new scent for yourself. Una Mae's just isn't for me. It's a little crowded in here with people and merchandise, and I didn't see anything special enough to justify the higher prices than other boutiques in the area.

Elizabeth B.

Yelp
The best way to describe Una Mae's is "high end hipster." The store offers plaid shirts, big coats, slouchy sweaters, and leather boots for both men and women in neutral hues. The store also sells home and apothecary items, including some wonderful smelling candles, soaps, and men's shaving.

Rosa Z.

Yelp
Overpriced clothing. They also have Virgin Mary figurines and Hispanic religious candles as decorations which is totally disrespectful. I bet half of the workers and customers have no idea who the Virgin Mary is or what those candles are for. Take them down, you already contributed to gentrifying wicker park

Liz O.

Yelp
I love this Wicker Park boutique. Apparently Una Mae's is known for it's vintage finds, and although I do like a good vintage piece, I'm usually drawn in for it's modern styles. The clothing is cute and affordable. What I love most is the jewelry selection. They supply Erica Wiener work, along with a few other unique designers. You can also find accessories that are extremely reasonable, anything from $12 to $150+ for a handmade piece. Guys, there is clothing for you too. It may appear to be a little hipster, but really the clothing and accessory options are suitable for any type of guy. Great t-shirts, and my favorite-- hats!

Christopher T.

Yelp
Excellent place to find clothes you will not see anywhere else. I love the staff and find myself coming back just to converse.

Shelby B.

Yelp
Man oh man do I love this place! Una Mae, whoever he/she is, is probably the type of character that I'd visit every Sunday if they were in prison just to hear stories about their life of adventure...and because they smell really good too. Most times that I come here I find stuff I like, and every now and then I find something I LOVE!! Like the time I came here for a shirt and left with a very unique comfy jacket, or when I came for some socks and left with socks and luxury soap and a tan long sleeve linen shirt...*single tear of joy* The place is nice and cozy inside, and their selection is small and potent ... like a Sazerac. In fact, they have new things and vintage things and are even expanding into their basement soon to have more room for vintage. Gawd, thank you una mae's for your amazingly creative goods, for smelling so damn good, and for not taking all my monies too. Amen.

Whitney S.

Yelp
Love Love Love Love Love!!! I love that it's locally owned. The owner and sales people are very friendly and helpful. Great vintage finds that are reasonably priced. Sometimes I have great luck, and want to snatch everything up, other times, not-so-much. Either way, it's always fun to browse and wait for her to put everything on sale and get in more trendy sophisticated looks. I also love their shoes and bags!!

Daisy Jane M.

Yelp
This is my favorite store in Wicker Park. Nancy, the owner, is super cool and has a good eye for helping pick things out. The ambiance is also really great. At first I didn't like the new location, but it's grown on me now, and I really enjoy the open floor plan and the loft.

Justin M.

Yelp
I'm not a fashion connoisseur, but I feel like one when I shop at Una Mae's. This is one of the better Chicago boutique's in terms of options for men and women. Una Mae's isn't the cheapest spot on the block, but they have a ton of high quality options that aren't readily available in other stores, even in Chicago. Thus far, this is my favorite men's clothing store in Chicago, let alone Wicker Park. Definitely give this place a shot if you're in the neighborhood!

Richa A.

Yelp
Very cute/quaint boutique. While in general, I didn't see a whole lot that I would've wanted to purchase, I came across a gem of a summer dress in the sale section. $24 and it fit *perfectly* Random things: Love the winding staircase to the top. Such great use of a small space. Good music (a la Los Campesinos), though not a surprise for Wicker Park.

Foster F.

Yelp
Great staff and distinctive clothing at fair prices. Plus for their anniversary... free revolutionary brewing beer.

Kristina B.

Yelp
It's different, but in a good way. Unique items, though some look less than stellar in quality. And some just ARE less than stellar in quality. i.e. -- I bought this weird chinese tiger lip balm stuff. It seemed cool, but I totally couldn't get the container open when I got home. Waste of 2 bucks, lemme tell you. Some of the purses are cool. Some of the hats are cool as well. I bought my friend a nice sweater here for his birthday, along with a huge, pretty, nice-smelling candle. He was excited and if he wasn't already gay, he totally would've turned gay upon receipt of the gift. It was gay-tastic. Also, the people working there were awesomely nice all three times I've been in here. PROPS TO THE STAFF!

Jenny C.

Yelp
I have shopped at Una Mae's for years, and love Nancy and staff. I was so happy to see that they were able to move farther up north on Milwaukee and weren't pushed out of the neighborhood by the obnoxious chains that have infiltrated the area. I've gotten both great vintage and independent designer clothing here, but the very best finds here would be the jewelry. I've gotten some crazy, statement pieces here and Nancy continues to find great jewelry that keeps me happy. And although sometimes the store items borderlines on too expensive, overall, it's pretty affordable.

Tawny S.

Yelp
Such an adorable boutique in the center of wicker park! The vibe is rustic desert sheek. I love to come here and browse their upstairs sale section! They always have something new, unique, and fashionable up there! The owner is really friendly as well!

Colin S.

Yelp
Interesting....Some of the pieces for women were nice, but the place seemed like a real hit or miss type of store. The prices on some of the nicer items were too high, but I believe the yelpers on here who say they have good prices occasionally. Cool store to walk into, there's more than clothes in a lot of these clothing shops. Also: The staircase really gives this place character, would highly recommend sitting on the couch upstairs to rest for a few minutes before going and shopping some more.

Edie M.

Yelp
I have seen this store evolve and prosper so much in the past 7 years, I cannot believe it. They used to be a little more vintage, but I really think that they have done a great job, and I can understand the need to charge more, and bring in higher end lines due to the location and also, they have a fantastic eye for fashion selection. Let's not forget that this is a woman owned business, and is locally owned and operated! 5 stars from me.

Jen N.

Yelp
No one ever greeted me when I came in, which I should probably find annoying but I think it's even more annoying when people greet you in other stores and you know that they could give a rat's ass how you're doing. Just sayin' is all... Anyway, I love their accessories selection. I found this awesome necklace that I guessed was about $80...it was only $28. Obviously, I bought it and I love the compliments I receive on it. I shall be a repeat customer, for sure.

Kelly C.

Yelp
Beautiful clothing and very unique pieces. The peacoat I purchased here has become a staple in my closet. Things definitely do have to be staples if you buy them here because they ain't cheap, but for the quality of material and tailoring of most of the pieces the prices are fair. What I think really sets boutiques apart from less expensive retail stores is detailing and tailoring. In both these departments, Una Mae's excels. The fit of their clothing is exquisite. Down to every last button, the details are interesting. Most of all, they have a sense of surprise in their clothing, which definitely pushes them up into the five-star range. A little pop of unexpected color or a sparkle that only shows up when it catches the light - these are the ingredients to a spectacular wardrobe. One standout piece from a place like this can be a wonderful weapon to add to an arsenal of basics.

Kristin R.

Yelp
I absolutely adore this shop. I used to manage a store down the street and would check in this store at the start of every season for great, stylish, off-beat pieces to accentuate my wardrobe. Now I live in Omaha and make sure this store is always on my list of places to go when I return. The feel of the place is warm and homey, with lots of accents the give the inside of the store a wonderful appeal for me. It is definitely eclectic in its decor, and feels like the kind of place Free People (down the street) is trying to be. When I walked in for the first time, the decor made me think for sure there would be nothing I could afford. I resigned myself to doing what I do at Marc Jacobs (around the corner), which is look lovingly at the beautiful clothes and leaving with nothing. However, I started to actually look at the clothes, and their prices. Hold up! I can afford some of it! While certainly there were things out of my price range, there were also many wonderful things IN my price range as well! Hurray! The owner/buyer of Una Mae's has a fantastic eye for cut and color, and also for selecting things that you won't find on the racks of the boutiques in the neighboring stores. And that's a very good thing. You've got Urban Outfitters, Levi's, Free People, We the Free, etc etc right on top of each other, and this little boutique is like a breath of fresh stylish air amidst so many corporate giants. A little note, the store used to be several blocks further southwest towards Ashland, but has moved to a prime location just about a block south of the Milwaukee/Damen/North intersection.

Jess H.

Yelp
Very cute place and lots of nice pieces and bric-a-brac. Staff was supportive and informative, without being overbearing. Enjoyable shopping experience.

talia r.

Yelp
Great clothes, great mix of new/vintage/recylced pieces and all for a really great price. But why sell the mom jeans? I was walking around and came across a table of jeans for $20. Doing a little dance, I grab a pair and head to the dressing room. Too bad they came up to my belly button, had room enough in the ass and thighs, tight in the ankles and looked like I was gearing towards a flood. Maybe that is why they were $20, no one wanted them. But the rest of the stuff makes up for it. Very cute and kitschy but in a fun way. Looks like a great boutique, sells like a salvation army= awesome Una Mae's, plain awesome.