Chiara M.
Yelp
Think five times before ordering on Uniqlo online. You cannot bring items from your online order to a store to return, as one would think Uniqlo is also 'with the times' i.e. norm for EComm Customer experience, where an online order can be brought in-store to return aka Zara, Amazon, Madewell, CB2, H&M (the list goes on). As a Manhattanite, it's normal way of doing life and retail, especially in this city.
And it gets better, the online return process is so unintuitive and complex that there's an extensive video/documentation posted of how to do it, see here (so you know what you're in for, should you want to return an online order).... https://faq-us.uniqlo.com/articles/en_US/FAQ/How-do-I-return-my-online-order. And of course, this complexity being a barrier of entry, and a way to for Uniqlo to keep the potential return $'s by this dark pattern i.e. making returns complex so people probably don't bother going through with it.. Note: it's even called a 'return application', and involves a mandatory printout that has to be enclosed. Hmm, very strange in this digital and paperless age, and who coined the term "return application" when trying to return two pairs of Heattech socks and leggings?
I will take my business elsewhere, and will not be shopping at Uniqlo anymore, for the lack of transparency, a basic/core value of making customer experience easy, and for not being green (a forced/required step of a paper printout of the 'return application').
Purchases and returns are the every day basics of a retail business. I cannot imagine if a Customer had a more complex issue to resolve with Uniqlo, what would that look/experience be like? Yikes.