Upstanding Coffee

Loved this three-story coffee shop. The rooftop view is amazing—super peaceful, especially around sunset. Each floor has its own vibe, and it’s a great spot to relax or work. Just a heads-up: they have a one-drink-per-person rule. Definitely worth checking out.

This place is all about the coffee - no fluff, no extras, just pure quality. And honestly, it’s some of the best coffee I’ve ever had. The owner is fantastic: super kind, passionate, and happy to share insights about his blends that made us appreciate the cup even more. If you’re looking for a one-of-a-kind coffee experience, this is the spot.

Ordered the Magic which was absolutely amazing! It is served as an espresso and the staff pours the milk in front of you which leaves a creamy first sip followed by a lovely tang. Truly the perfect ratio of coffee and milk. The iced latter was brilliant as well, my partner really enjoyed every drop of it. Cafe has lovely vibes with multiple floors and is the perfect place to enjoy a coffee in any weather. Highly recommended for all coffee lovers alike!!!

My coffee exploration in Seoul continues… Order: Americano (hot) very nice Atmosphere: I love the contrast of organic and industrial. I wouldn’t exactly describe it as cozy (not somewhere you’d probably work or study) but it’s perfect for taking a break and enjoying a great cup of coffee. The barista was super friendly. The location is through a covered ally with a lot of other interesting shops. When you arrive you go in the door that leads behind the counter. Feels a bit odd (I actually really liked it) but there’s no counter just you and the barista in the same space.

Delicious coffee in Haebangchon. + variety of coffee drinks + friendly staff + vegan option (oat, soy, almond milk) + amazing cinnamon rolls + interesting architecture + good music playlist + rooftop - few seating - the queue can be quite long on weekends

In a country where many cafés are beautifully designed but serve mediocre coffee and food, Upstanding Coffee truly stands out. We enjoyed an incredibly juicy and full-bodied flat white, paired with excellent service from baristas who were patient and made us feel especially welcome on a cold afternoon—even before our drinks arrived.

I discovered this café on my last day in Seoul, but I loved it! The location is unique and the sitting area is cosy. They have different levels and a rooftop on the 3rd level.

Never fails to please. Coffee is superb. Second time here today since 2 yrs ago and will be a regular place to visit when in Korea.