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This was our first trip to Tuscany, and we wanted to relax at the beach after dealing with the heat and crowds of Florence. I had never heard of this brand but I stumbled across it on Google maps. Lido di Camaiore seemed like a good middle ground between overpriced Forte dei Marmi and older, less luxurious Viareggio.||Versilia met our needs of a 2 bedroom family suite, nice pool, close to beach, and more modern building. The room was spacious and had comfortable beds. Nice balcony to relax. Nice kitchen where we could snack and keep food and drinks cold in the fridge. ||The staff were wonderful - very warm, professional, and attentive. It was easy to keep in touch with email and WhatsApp. Benedetta, Marta, Matteo, and others helped us with our questions and setting up transport to Pisa tower and airport. The restaurant staff remembers your preferences and delivered great service. My family all thought the included breakfast buffet was delicious. The rooftop dinner restaurant had nice sunset views and the food was good, though more expensive than Florence. ||The beach is so nice, with soft warm sand like the tropics. The water in June felt like bathtub warm, and it is shallow for a while so even small kids can splash around safely. The beach had a very nice vibe too, with everyone in good spirits, well mannered, and relaxed. You can get 10% hotel discount for umbrellas or cabanas at some nearby bagnos. It was easy to go back and forth from beach to cafe to pool to hotel room and back. ||The wellness center and indoor pool were nice when it was too hot outside. You can borrow bicycles to go around, and I went to the supermarket 1 km away. The rooms had umbrellas for the rain and it also helped when the sun was so strong. The outdoor pool was big and heated too. The grounds are pretty and feel very resort like. I was basically pleased with everything!||We would like to return and stay longer, to see La Spezia and Lucca too. Grazie for a perfect vacation, UNA Esperienze!