VICI

Women's clothing store · Downtown

VICI

Women's clothing store · Downtown

1

1030 Dr. M.L.K. Jr Blvd, Nashville, TN 37203

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Highlights

Stylish fashions, complimentary beverages, and helpful staff  

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1030 Dr. M.L.K. Jr Blvd, Nashville, TN 37203 Get directions

vicicollection.com
@vicidolls

$$

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1030 Dr. M.L.K. Jr Blvd, Nashville, TN 37203 Get directions

+1 615 649 6580
vicicollection.com
@vicidolls

$$

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Last updated

Sep 15, 2025

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Veronica E

Google
This company needs to do better. Store credit only for online returns? And in this economy? Plus, the sales associate didn’t want to accept my online return because it was “final sale“ but didn’t even take a look to see the shoes were unworn. Now I’m stuck with a store merchandise card for a company I will never shop from again. Echoing all the reviews that say buyer beware. Yikes.

Nikkie Key

Google
Updated review! 4 years and counting! Emily and Jaylen were super awesome on my last visit. I always enjoy my shopping experience at Vici The clothes are cute and affordable definitely better than H&M and Zara in Nashville They have cute specials on clothes weekly Complementary beverages while you shop. I want to mention Harper as well, she's the associate I normally see when I'm there. She's a very hard worker and always treated me nicely Bravo ladies keep up the fabulous work! Keep twerking till you get a Burkin xoxo

Jenette Piekarski

Google
Bought clothing here and would only issue store credit. The accessories are final sale. I purchased two bags that look nothing like the photos online. They are cheap. Buyer beware

Amanda Byrd

Google
READ BEFORE YOU BUY! I’m so disappointed! Vici’s photographer is an expert-level clothing catfisher. I’m a frequent buyer from online boutiques like Lulus.com, Hellomolly.com, Southern Alternative, etc. At Vici’s I spent over $300 for 6 items and they were all AWFUL. See some of the photos below. These clothes are size small and I’m a small/4. I shared with their Returns Team receipts to other online boutiques I shop at that also do returns as store credit only, to prove I wasn’t trying to get special privileges. I simply wanted a monetary refund for what I purchased because at this point I don’t trust ANY of their photos online. They refused. So fine, I’ll show their current and potential customers that shopping at another boutique is in their best interest!

T Gregory

Google
So excited to have VICI in Nashville!! Ya there might be a couple things of poor quality, but that’s why you go in and check it all out!! Everything I’ve bought has lasted and looks great!!

Hannah White

Google
Would give 0 starts if I could. Fast fashion for a premium price. Visited the store today and the customer service was lacking. Employees acted snooty - don’t make a special trip if you aren’t from Nashville! Saw several items that you can purchase on Amazon. Definitely not a brand you want to support and spend your hard earned money on.

Cheyenne Odem

Google
Everytime I buy something from them I am disappointed with the quality or sizing. I have never been to the store but a lot of their items are over priced and poorly made. They only offer store credit for returns so half the time it isn't even worth returning items I just end up donating them. It is so frustrating that they do this. Once I use my store credit I am definitely never ordering anything from them again.

Alex Smoker

Google
HUGE VICI fan thanks to a local influencer -- had to pop by durning our Nashville trip! Harper + Alyssa were sooooo helpful and kind! Checked in on me during my browsing to collect clothing I was carrying to place in fitting room. SOOOOO impressed with the display of store and how well stocked, in order sizes were. Harper made my dressing room experience wonderful and even assisted me with finding other sizes in store / checking online. Alyssa made check out a breeze, allowed me to check on a few pair of shoes while checking me out, and even assisted me with sending a girlfriend and E-Gift Card!
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Jessica G.

Yelp
Love the selections at the store, excellent customer service and everything was so well organized. The clothes were well organized and shopping is a fun experience there with nice fitting rooms and seating areas. Prices are decent! Good sales also.

D. M.

Yelp
I was swayed to order from this company by an "influencer". Shipping was quick and items were packaged decently. It was downhill after that. The quality is cheap and I already know these sweaters won't make it more than one season. They brag about easy returns but quietly show you are given store credit only. Had I been more observant, that would have been a huge red flag. I'm only keeping these because I have no intention of ever ordering from them again - why return crap to order more crap? Lesson learned on two fronts. Influencers aren't always looking out for you and never trust a company that won't give refunds.
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Brenda Z.

Yelp
I was in the Vici Oulet in Fairfield California for almost two hours on Sunday 8/11, trying on all kinds clothes, shoes and accessories. The service was amazing, Holly was super helpful. There was another sales person there that was also very sweet. I bought 16 items! Crazy good deals! Can't wait to go back!
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Andrea P.

Yelp
One of my favorite online boutiques to shop at!! Love the variety of styles and deals!

Mella B.

Yelp
Don't shop on this site. They will not refund you and only give you store credit! Products are not great.
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Jessica F.

Yelp
Extremely disappointing. Just got off the phone with them. I did the BOGO on the dresses. It's so frustrating I got 2 free dresses and those are the two that just didn't fit. How would I know out of the 4 dresses the two free ones wouldn't fit. This is horrible. I WILL not be back. I spent a lot of money with you guys. But being treated this way. I didn't care what kind of credit towards something that fits, but nothing?? That's just robbing people of money. Shame on you guys.
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Brooke G.

Yelp
I scored $1347.66 worth of clothes / product for less than $150 and I never DONT get compliments when wearing out in public

Bee M.

Yelp
Very poor selection of clothing. not much inventory. VICI has a great website with lots of options so I was pretty shocked at the very limited options here. Also, none of the items in store were anything I recognized on their site. More geared towards a night out on Broadway rather than everyday attire.

Liz S.

Yelp
So, so terrible. Items never shipped and I can't reach anyone. Three emails and over an hour on hold and still haven't been able to talk to anyone. Do not waste your time or money.
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Sarah B.

Yelp
Visiting Music City for the first time this week and was so excited to see that there is a brick and mortar VICI!! The store is quite put together and clean! All of the girls greeted me with the biggest smiles! I was looking to find a few outfits to wear for this week, as I didn't pack much that I loved. Rachael and Dara absolutely killed it! Rachael's suggestions and picks were just my style, it was like she was reading my mind! Dara was the sweetest and kept checking on me if Rachael got busy. The two of them are a power team!! Water and Rosé were readily available as well. I didn't feel pressured or like they were just trying to make a sale goal! VICI has won me over and I will be coming back for more!!

Jacki J.

Yelp
Great adorable store! staff was nice and friendly. I usually buy online and was pleasantly surprised to see that have a store. everything was neat and organized.
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Stephanie V.

Yelp
UPDATE: exchanged my purchase for something else and had about $20 remaining for store credit. You fill out a slip and they say they will email you the credit quickly. 5 hours later and I still don't have my store credit. With how quick technology is, I don't get why it wasn't instantaneous or why they can't provide a gift card? Especially because people can spend a lot of money there and may have a lot of credit. Don't wanna chance it being sent to my email. Cute store and helpful staff! A great addition to the capital view area, with some minor flaws bringing the rating down to a 3 star. The store is pretty small so the options are limited, as well as the sizing. I was a bit disappointed in this cause I found only few items that fit the vision I had when I walked in. Found an item I really liked, but they didn't have it in my size. Multiple items required different sizing and made shopping difficult since I couldn't just grab one size. In addition to that, dressing rooms are quite small and they close by a velvet curtain. Not horrible..but in a small space, there may be an accidental bump opening up that curtain. And the dressing rooms have a thing glass/clear wall between them and a waiting area. Overall, I'll be back, but I'll probably just venture online for the wider selection and return in store if needed. Remember store credit only and if returned within 2 weeks!

Annabelle R.

Yelp
I've been here a few times before and usually find stuff I like. However, I went yesterday and was the only one in the store and the two girls working didn't say a word when to me the entire time I was in there. I had a good amount of things to try on and was clearly struggling to carry it, but neither of them offered to take anything from me or get a room started. One was putting a few items away when I walked in, but after that they just stayed behind the counter the whole time talking to each other.
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Makenna W.

Yelp
Adorable clothing. Decently priced. However if you want to be helped by the clerks while shopping don't come here. They're too focused on their own looks. Music was EXCESSIVELY LOUD - like louder than a bar. Music was also full of explicit wording (included the N word). I was visibly uncomfortable, but no one seemed to care. When I asked for help, the employee literally rolled her eyes. I'm never coming back here.
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Lauren C.

Yelp
This was our second stop in Nashville after we got sooner brunch. We were greeted at the door and offered rose which we were able to drink around the store. Staff was very nice. They did not have the sizes I wanted (small) I'm some things I was interested in, which was disappointing. The people I was with a said online everything is mostly 20% off so buying it in the store would be more expensive. It was a cute boutique.
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Kate C.

Yelp
I called with an "urgent" request for a dress I spotted online and needed for a party the next day (across the country). Rachael was a huge help over the phone- she was friendly, knowledgeable and quick. I cannot thank her enough for saving the day :) I look forward to shopping with her again.
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Sara R.

Yelp
We were so excited to visit VICI upon our arrival in Nashville. I was incredibly impressed by how helpful and kind the entire staff was! This is a must go in the city!
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Sarita F.

Yelp
I've been attempting to find clothing from Vici's mail order and just about every single item I order is too big on me (I order XS). I don't know what it is, but it is becoming extremely frustrating. They have a credit only policy and I've been trying to use my credit now for about 6 months. They don't pay for returns, so every time my credit gets smaller and smaller because they take the cost for the return out of the credit. They have cute stuff, don't get me wrong, but for some reason, their XS items are just not cut to the size I usually order from major retailers like Nordstrom or Macy's. I just sent an email (second one) pleading to just get a refund given that I've done my due diligence in trying to abide by their no refund policy. I doubt they'll give me a refund, though. If a company cannot provide the proper size, they should own that and give a little in return. Anyway, if you're a small person I don't recommend you try to find anything from this retailer, as it probably won't fit.
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Lisa G.

Yelp
As a 40 something-year-old female I am excited to have a store like this in the Nashville area. The location is convenient. Has a wide variety of sizing just sit most figures... And a variety of styles allowing me to find fun, on-trend, items at affordable prices in one stop! The staff is very helpful and do a good job of helping pit together outfits. Sizing varies...that's the only thing that drraws them to a 4-star in my book.

Madison L.

Yelp
I absolutely love this place. I'm an XS and I find that some items fit and some don't. The clothes are cute and priced decently. I did have one instance when I placed an order and it took over a week for my order to be shipped out. Of course, when I needed pieces for an occasion it doesn't come in on time. I shop here occasionally and I've never had that happen but it would have been nice for the store to let me change the shipping type which I was not able to and not being told my items would be shipped out on this day when it wasn't. Things happen I understand but I feel like customer service could have handled my situation better.

Jasmine C.

Yelp
Vici online - awesome, love love love. This store is like an outlet - all sizes are L, XL and clothes are the final sale items nobody wants, which have been smudged by the hands of several people passing through. Huge disappointment. Will continue to shop online though! Vici has great taste, this store sucks though :/
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Sandra S.

Yelp
I don't understand the hype of this store. The clothes are such horrible quality. Cheap fabrics and poor construction. It's literally an overpriced Forever21. The music playing in the store is extremely loud and just unnecessary.

Miranda P.

Yelp
My 4 girlfriends and I went into the Nashville location today & oh my goodness, I don't have enough amazing things to say about everything!!! The store & employees from the moment we walked in were absolutely amazing!! What a beautiful store! Your employees are the cutest, sweetest girls I've ever met at a store and were incredibly helpful & kind to us all. I truly felt like I had my own shopping assistant, and wow what an experience! I live in Las Vegas and just truly appreciate the experience I had today and hope to come back again one day in the future.. Meranda ~ very satisfied costumer

Christina A.

Yelp
Whilst I myself did not find anything I wanted, here the staff were polite,and store was clean. I would shop here again, in hoping to find something.
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Karyn W.

Yelp
Nope. The music is deafening loud. You can't even hear yourself. The sales people were shouting to be heard. I'd never go back. The most unpleasant shopping experience. My ears are still ringing. When I commented to one of the associates how loud it was she laughed and said it's what the owners want. Ewwwww.
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Kitty V.

Yelp
I absolutely love their clothes and their customer service was wonderful and helpful!

Hannah E.

Yelp
This store should receive an award for NUMBER ONE customer service! So so thankful for Dani and her manager this past week ... I travelled to Nashville from Las Vegas for a trip away and had to go to Vici. Dani welcomed me into the store and collected the cutest items for me to try on, brought me and my boyfriend rosé and I ended up walking out with great memories and tons of new outfits I never would have even tried on. Thank you, Dani!! This was my favorite thing about Nashville. Xx!
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Dana G.

Yelp
Came to Nashville from S. Florida and had to go shopping at VICI. I found so many exciting fashions at affordable prices. Can't wait to to return in April when I am back again.

Cali L.

Yelp
I'm so disappointed in this store. I have purchased multiple things from here at the cost of $65+ only to have them fall apart. This dress wasn't even worn for 4 hours before the strap came off. I would tell everyone to buy from this store but I'm no longer recommending it to anyone and I will no longer be purchasing either.

Jennifer E.

Yelp
Such a cute store!! I was so excited to find a location in Nashville and it did not disappoint. The girls that were working are so sweet and helpful, plus they helped me style and outfit that I never would have thought I could pull off
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Susan F.

Yelp
Gorgeous pieces; affordable trending fashion. Nashvillians are lucky to have it and the "vici dolls" are not bad either.
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Corey G.

Yelp
My girlfriend and I visited VICI today...First off it's a huge store with lots of options to choose from. My girlfriend was helped by many associates throughout browsing and picking up items off of racks. Not only did the associates start her a fitting room but actually asked what she was shopping for and gave some styling tips... she LOVED that! The associates seemed very organized and on top of their customers. While my girlfriend tried on clothes there is even a seating area for the guys and I was even offered water or rose! The music selection was great and not too loud. It was upbeat and enjoyable. Overall our visit to the store was great and we would come back again.

Dan P.

Yelp
Stopped in with a friend cool new place with new and unique clothes for women.Great vibe and customer service was awesome.

Jackson P.

Yelp
I went to Vici to get something for my mom for Christmas. I was greeted as soon as I walked in and the girls there helped me so much! The store is beautiful and the service was great! Highly recommend!

Sienna C.

Yelp
Rachael at the Nashville location is hands down the most professional, attentive, kind, beautiful and ALWAYS happy to assist me. She has literally picked out every single outfit for me and I got TONS of compliments on each one. She goes above and beyond. Her passion for fashion is on a another level. I have never had someone treat me with this high end of customer service! VICI would NOT be the same without this beautiful, passionate soul. Thank you Rachael for always making me feel and look so beautiful !!!!!

Eric N.

Yelp
Went in to shop for a Christmas gift for my mom and all of the girls were very helpful. They offered rosé and water while I shopped and I found the perfect gift for my mom (which she loved). Recommend for any guy needing some help for girlfriends/wives/moms.

Haley T.

Yelp
Absolutely worth a visit. Beautiful clothes and super helpful/knowledgable staff. Wonderful addition to Nashville.

Sarah S.

Yelp
BEST. CUSTOMER. SERVICE. EVER. Lex and Katy are just amazing. The time and attention they gave me were just insane. Putting outfits together for me to also giving their honest opinions. I never had to leave the dressing room either. It was just an all around phenomenal experience. Love this store. So happy to have one in Nashville!!