Bedrich Vychodil
Google
I’ve always been a fan of the Volvo brand, so I was excited to visit and see what they had prepared for the public. Unfortunately, the experience was quite disappointing.
The entrance fee of 200 kr is reasonable, and the building itself is stunning — it even reminds me of the Apple headquarters with its impressive wooden design. But once inside, the museum feels like a colossal waste of space: a massive building with so little to actually see. There are just a few concept cars and a handful of other models, with minimal descriptions and hardly any audiovisuals.
Oddly, there are also activities for children that feel entirely unrelated to Volvo. Where are the iconic cars? The detailed descriptions of patents and research? The cutaway engines with proper engineering explanations? This is what one would expect from a brand with such a rich history.
In the end, it felt like a waste of time, money, and space. A real shame, Volvo. The best part of the visit was the café, which is excellent — but unfortunately, it wasn’t enough to make up for the disappointment. (Our group of 10 people all came to the same conclusion.)