Greg S.
Google
It’s the go-to in Hoi A for a reason - a slick, customer oriented service, highly professional and top rate turnaround. If you want a suit or dress in a flash, that’ll last you a hundred years and look better than anything you can get in a high end department store, go for it.
So why not five stars?
I’m in the clothing industry, so take these comments accordingly.
Material choices can be a little more restrictive - you can find better if you hunt around.
Cost is a wee bit high compared to nearby rivals.
Design options can be a little more restrictive.
If you’re going for close-to-standard tailoring or dressmaking, you’re in for a winner. If you’ve got a lot of flair and some custom designs, and want that specific material, prepare to either work to find the right tailor/attendant or compromise a little.
It’s also worth noting that Yaly staff are transparent with their work - they were happy to take me to the on-site factory and show me the process and talk with the tailor himself. It’s not a sweatshop or anything hideous like that - the folks there work hard for sure but they’re skilled, paid professionals doing work they’re passionate about. So if you’re concerned your clothes are cheap due to poor labour conditions, you can rest easy: Nike charge more and smash their staff a thousand times worse than this.
Yaly couture is a successful, artisanal tailor, and for good reasons.