"There’s nothing wrong with a cup or cone of classic vanilla or chocolate, but soft serve fans hungry for variety can strike (edible) gold at Japanese-style mini-chain Kurimu, which specializes in colorful cups and cones and an ever-changing menu of flavors like uji matcha, pandan, white rabbit candy, and cherry blossom. Kurimu is mindful of style and substance, serving Instagram-friendly creations decorated with gold or silver leaves and hosting a rotation of collaborations with nostalgic brands like Peanuts and Care Bears, and iconic Japanese rabbit character Miffy. There’s also a Wicker Park location." - Naomi Waxman