Meet the Fashion World’s Favorite Juice Pusher

"Started as a side hustle in 2019 by 31-year-old New Zealander Tom Wright and solidified during COVID, this small-batch, cold-pressed operation treats juice like a fashion label: minimalist, single-ingredient, ultraconcentrated blends presented in slim, jewel-toned reusable glass bottles. Current offerings include cantaloupe, honeydew, pineapple, grapefruit, celery, and extra-potent ginger-lime shots, and fans praise the consistency, correct portioning, and simple recipes. Wright personally hand-delivers orders by bike—rain or shine—often in memorable, styled outfits, and his DIY aesthetic (a logo made in Photoshop, wheat-pasted ads) and genial personality have made the product a downtown favorite among stylists, skaters, artists, and chefs; anecdotes range from a hospital delivery of celery juice to sold-out mutual-aid fundraising efforts. The project’s streetwear and retail roots inform its branding and community-minded approach, leading local tastemakers and restaurateurs to stock and promote the juices in their shops and events." - Maggie McGlinchy