21 Choices Frozen Yogurt

Have been coming here almost everyday. The plain yogurt flavored soft ice cream keeps me cool! And people working always nice and cheerful. But today ordered the same exact medium size plain yogurt flavored soft ice cream and got almost half amount than any other time. I felt so disappointed. Will come tomorrow and try again though. Still have high hopes that I will get my piece of ‘Cool’.

My usual order is vanilla with brownie, strawberries, and banana — vanilla is still the best base they have, hands down. The preset mixes are pretty good too. But on my last visit, things were a bit off. I could see ingredients in the fridge, including strawberries, but they said they were only taking orders based on what was out on the counter. They offered a discount, but it was still disappointing since I couldn’t get my usual. Every other visit has been solid, but this one felt strange.

Creative frozen yogurt choices in old town. Pretty pricey, but you get a lot even in a small cup. Staff is friendly but service can be slow during peak times. I tried the couch potato (interesting combination with potato chips and cookie dough). Was too sweet for my taste, just a lot happening that didn't really go together. If you have a sweet tooth this might be for you.

$8 for a single ice cream is a litttle ridiculous and it doesn’t taste like frozen yogurt. but the service was nice and we got to keep the soda for our root beer float ice cream. which we needed bc it didn’t taste much like a root beer float, more like vanilla. the store inside is also a bit bare bones with no seating in or out.

Was looking for a different ice cream spot with my girlfriend and we happened to find this semi-hole in the wall spot. We thought it sounded good and much to our surprise, it was awesome! The amount of mix-ins they have is crazy and we ordered rhe strawberriy tequila sunrise. It was really fruity and good. The service is also amazing. Expect a line in the later hours. Definitely reccomend for a late night ice cream spot!

Got the chubby hippo! Contained brownie, pretzel, caramel, and sea salt. You’ll see them make it in front of you. Or you’ll pay first and they’ll bring you your frozen yogurt. Lots of people! People do sit down and eat inside so it does get crowded. Their pricing isn’t too bad. The one I got was a small and they’re very generous with their portions.

One of my favorite yogurt places in the world. Well worth the often long-ish wait for their creative mix-in specialties.

Interesting place, this was recommended by our friends to give it a go. We tried their roasted cocoa chocolate soft serve with chocolate chips and it was really good. The place is extremely busy and you will have to wait to get your order, they have wide variety of flavors available to try.

Stopped by on Sunday, 07/06/25 for the first time at this location. I haven't been to 21 Choices in a very long time! Ordered the following: - 1 mix in choices = $8.75 - 1 medium mix-in = $9.75 TOTAL = $18.50 I got the orange dream frozen yogurt and topped it off with just fruits and a tint of fruity pebbles. This really fills you up!!! We waited around 15 minutes.

I love 21 choices it's my fav fro-yo by far, we come to this location every weekend. One complaint I have is that we are not able to tip the employees when we pay? The employees are always slammed busy, working non stop every weekend evening I go and we can't tip unless we have cash.

First time here and I was overwhelmed with all the deliciousness that I opted for one of the premixed choices rather than making my own. I got the number 5 and it was perfect, a mix of vanilla base, Nutella, caramel, cookie dough, and sea salt. They do have special flavors that are limited, one being matcha and I really want to try that next time. Service was great and I love how this is cross between frozen yogurt and a cold stones. You can build your own or choose a menu item premade. There was quite a line when I arrived but it does move quick. Only a few benches to sit inside otherwise it's more of a grab and go type of place.

I got the vanilla with the animal cracker and eggless cookie dough with rainbow sprinkles. (The number one) Service was great and very fast. They make everything in front of you and you can customize anything you like. The portions even for the small are huge! So definitely worth the $8. Get a lid and you have two days worth of frozen yogurt. Will definitely be back so yummy!

This is the best ice cream in Pasadena. The delicious soft serve ice cream here is made even better by the mix-ins done on a cold stone. There are 21 choices of recommended mix-in combinations, but you are always welcome to create your own. My favorites are #7 (Reese's PB Brownie), #14 (Rocky Road), and #21 (Elephant in the Trees). There is not much to this place, it's just a simple ice cream shop with limited seating. But, the ingredients are fresh and the finished products are super tasty. The staff works hard and they are friendly, so please tip well if you are pleased with their hard work. There is almost always a line out the door, but be patient because it's worth it.

Nice place, but can get busy. The line moved quickly. Workers worked fast to made your personalized creations. Rating: 4 stars

Rating: 8.7/10 Refreshing, creamy, (and to me, feels healthier than ice cream!)! Bf wanted to show me this place since he's been coming here since childhood. I've never had it before but was excited due to it being frozen yogurt bases instead of ice cream. 21 Choices is in the heart of Old Town Pasadena, where parking is limited. We parked at De Lacey Parking, where parking is only $1 for short periods of time (I don't remember exactly how long but maybe if under an hour). We walked about 5 min to get here. At around 7PM on a Monday night, it wasn't too busy and we were able to order right away. They have their regular yogurt bases (like vanilla and chocolate) but I wanted to try the cheesecake yogurt today. I chose the #18 Strawberry Nutella pre-set add-ins with Nutella, strawberries, and chocolate chips for a size small. The froyo was light but still creamy. The Nutella had been mixed in chunks, but I love Nutella so I loved biting into it. This combination in particular suits my taste a lot and the cheesecake yogurt matched perfectly! Size small was more than enough, and they put it into a medium cup for me as well so I had more space. Overall, I'd definitely come back on a hot day! Bf and I agreed that this place ranks higher for us than other local ice cream/froyo stores like Handel's, Salt and Straw, and Yogurtland. I can see myself coming here again for a delicious sweet treat!

It's been a while since I had 21 choices but I'm so glad I decided to come here again! The line was super long when we went (we waited about 35-40 min) around 8pm, but I really wanted to get some ice cream so we decided to be patient. There were only 3 workers making orders so it was understandable for the long wait. When it was our turn to order, I got the oatmeal cookie with an extra ball of cookie dough. Their service was really good, everyone was friendly and chill! Ice cream was bomb and my bf and I demolished it right away!

Soft Serve ice cream with a cool concept and so many toppings to choose from! This ice cream shop has a similar concept to Coldstone. I was surprised at how well the concept would work for soft serve ice cream! How it works is you choose a 'Fresh Choice' or an ice cream base and then choose a 'Mix-In' or a group of topping mix-ins that will be combined with the ice cream flavor of your choice. When I went, the ran out of vanilla which was okay because my friend and I wanted the Belgian chocolate ice cream anyways. We chose to share a small size Nutella truffle mix-in with Belgian chocolate which was $8. It was a bit pricey for ice cream but the size was huge. I loved the ice cream combination we got! It was soft and smooth and the toppings were mixed well and added pockets of flavor and texture - it was delicious! However, even though we got the small size and I was sharing it with my friend, we could not finish it and ended up throwing the rest away. It would be nice if they offered a small size like a kiddie size since the portion was too big. Overall, this was a solid ice cream spot and I would definitely come back again to try the other combinations.

This is a cute ice cream parlor to go to. The menu has nostalgic choices that bring back childhood memories. They're pretty clean and quick to get you your order so its good since it can get pretty busy. The place doesn't have much wiggle room for places to sit but its located in a walking area so you can easily find a spot nearby or just stroll around while eating your delicious ice cream.

My usual order is vanilla with brownie, strawberries, and banana -- vanilla is still the best base they have, hands down. The preset mixes are pretty good too. But on my last visit, things were a bit off. I could see ingredients in the fridge, including strawberries, but they said they were only taking orders based on what was out on the counter. They offered a discount, but it was still disappointing since I couldn't get my usual. Every other visit has been solid, but this one felt strange.

We walked past this shop after dinner and I was intrigued by the menu. It's like a cold-stone with frozen yogurt. Their soft serve bases are your typical chocolate and vanilla but they also offer a Pinkberry-esque tart base and a seasonal strawberry dragon fruit. You can choose from the menu on house creations for mix ins or a do it yourself adventure. We chose a do it yourself adventure with tart, brownie, peanut butter, and chocolate chip with almonds on top. We realize it was a very bizarre concoction but it was very reminiscent of a PB&J + chocolate. The tart base acted like the jelly. Overall, good experience. The guys working were great. They explained the process and offered us samples of the base. Small window seat box. Parking is via structure or street parking. Please come visit to create your own experience.

Chloe and Noelia we're very friendly. We came in a few minutes before close but they were still very approachable and did not have a bad attitude about it. The ambiance was up beat and positive. The quality of the ice cream was tasty and very yummy . Would definitely go back!

Chloe and noelleia were absolutely amazing and such sweet girls! It was my first time in and Noelleia suggested the number 2, Caramelized bananas, it was so good! The customer service was 100% despite my friend and I walking in at closing. I really appreciate it! These girls still welcomed people in the store at 10:30. 30 minutes passed the closing on the maps app, they deserve a raise!

What an underwhelming experience. I came here on Saturday, December 7th around 5:00pm. There was no line like the other times I have been here, so you would think you'd be in and out with quick service with your order. There was a couple in front of me in line who waited a total of 10 minutes for their ice cream to be made, which meant I had to wait another 5-10 minutes for mine to be made, once again, there was no line, and definitely no reason for the service to take so long. It was a younger looking girl creating all the orders who kept talking to her coworker, a young gentleman, who was at the cashier the entire time and not assisting in speeding up the process to get orders created (No idea what he was working on at the cashier when he easily could've helped create the orders).  The experience was mainly underwhelming due to how long the service took for them to make the orders. The younger girl and the gentleman at the cashier were engaging in casual conversations the entire time, not putting any effort/rush in the orders. They would even say to each other "Oh I wonder what time Patagonia closes", and they'd keep stopping the work on the order they've been working on to look across the street and would just laugh and slow down the order they were working on. When they started finally working on my order, the young girl says to her coworker, "Wow, today has been so slow!" - Well, it certainly was super SLOW for those of us waiting to get our orders. Again, there was no one else waiting so no reason for the orders to be taking this long. I was ready to put on an apron and make my order myself at that point. I love love love going to 21 choices because of the infamous Saucy Sailor order. I have never had the Saucy Sailor lacking in quality before. There was barely any peanut butter/caramel/ and the cookie dough in my cup almost seemed as if they didn't even take the time to crush it upon creating it.  I would much rather go back to the other 21 Choices location in Claremont due to this inadequate quality of service at the Pasadena location.

1. 21 Choices does not accept cash. That's worthy of a one star review right there. Cash money is legal tender everywhere. This feels like pure laziness on the part of the ownership and I don't get how they can be a brick and mortar retail establishment and refuse cash money. 2. They do not permit tips on credit card transactions. So, after refusing your cash money, they weirdly insist that you use cash if you want to reward their minimum wage employees who, on a warm summer night, are working like dogs. That's so weird considering their hatred of cash. It's very unfair to their employees. 3. Product. It's decently flavored and if you like dumping just about anything (candy, peanut butter, soda, etc) in your fro-yo, this is the place for you. They have it all. This gets them out of the basement with two stars. BUT... 4. I find their cold stone mix tables to be a little gross. If you're at all worried about cross-contamination either for health reasons or because you don't want your frozen treat mixed on the same surface as a bunch of root beer or whatever, you're out of luck. I know they scrape it between servings but, nah, it looks like a dirty ass counter. AND... 5. Because the employees are mixing up bananas and brownie bites and soda and peanut butter and captain crunch, the line takes too damn long.

Super cool experience here, fast and friendly service. Cool menu to choose from that is a bit from the ordinary fare. My kids had fun building some big cups of Froyo, and the price wasn't too bad. Be sure to pass by if you get a chance.

We love going to 21 choices but today's visit was so disappointing! We got the usual "Chubby Hippo" and the brownies tasted extremely old and stale. When we asked if we could just get something different, the worker said we'd have to pay for another ice cream. Despite it still being full and barely eaten! I've never been to a place that won't remake a product due to poor taste. Really disappointing! Customer service has to improve! What happen to them letting you try your ice cream before paying?

21 Choices has become my best friend and my spot over the years. Everytime we find ourselves near Pasadena, we know 21 is going to be our sweet treat for the night. It's such a cute shop and has such a fun yet classy take on frozen yogurt. I usually get their fruit flavor of the day with strawberry add ins and it never disappoints. My best friend loves getting the plain tart flavor with cheesecake and strawberry add ins. The only minor comment I have is about the wait time here. Because they're hand-mixing each order, you do stay in line for quite a while before being able to even place your orders. The workers are always so sweet and interactive, so the time usually passes by pretty quickly. I would just not recommend 21 Choices if you're in a rush. Parking: Parking in Pasadena usually requires a payment of some sort. I park at the DeLacey Parking Structure and it's a $1 for the first two hours! 21 Choices is just a short 5-10 minute walk away. I love strolling around Old Town Pasadena so this has never been an issue for me.

Overall not bad. 4 non dairy/ vegan friendly options- the toppings ther are Oreos and some fruit options that are vegan. If you are okay with cross contamination (shared slabs and cleaning water) then you are good. If you are a purist I would just go for the frozen yogurt without the add ons. My blueberry açaí and non diary Oreos and cream was okay- I got the blue LA add in which is strawberries, oreos and something else. For 7.50 it's a lot of froyo I was not able to finish it all. The other people in the group got cheesecake, Peanutbutter (salty sailor) and a cookies and cream option. Fun place to try as a tourist.

Sizes are huge - even the small is a lot as they pack it in. The special is pre mixed vs the regular ones they mix in the toppings. Service was fast and friendly - seating is limited as bench style around. We got the Oreo cookie magic and the kids loved it.

9:26pm on a Monday night, open till 10pm supposedly but watched an employee follow the 'last customer' of the night to the door and locked it. Switched off the lights and scurried on back to the back to hide from oncoming customers, yes another group was intending on coming in too. Great service!

My sister and I planned a nice dinner in Pasadena so we could end the evening with a treat at 21 Choices. We arrived a little after 9, but despite the posted hours clearly stating they were open until 10, the store was already closed. Closing early is really poor customer service--people rely on your posted hours when making plans. Very disappointing experience.

Long lines suck, but that just means it's popular! I really do like coming to Pasadena. They have all these cute little stores, but the best part are the dessert shops they have at every corner. I've always liked 21 Choices. They always have a large selection as well as great service. Flavors range from fruity, to milky, to chocolate, and more. If you're not into what they have on the menu, you can always just make your own as well! I feel like the price is very reasonable too. The work that they put in to chop it all together looks exhausting and hard on the hands. Unfortunately the store is small and they do not have a public restroom. I believe that's the only downside.

We just had dinner up the street and wanted something sweet but light, so we stopped here for a little treat. I remember when this shop was on Colorado. For some reason I thought there were 21 flavors of Fro-Yo to choose from. However, 21 Choices refers to the suggested flavor combinations that you can choose from off the menu. You can also make up your own creations from the variety of toppings available (fruits, nuts, cookies, candies, etc....) Some of items on the menu have cute & clever names like Saucy Sailor & Couch Potato. The toppings are mixed in on a cold marble slab like they do at Cold Stone. This location is smaller than the previous one, so seating is limited. The staff were friendly and graciously gave us samples before committing. They usually have 6 or 8 base flavors that you can choose from, including a non-dairy and a sugar free option. Two of my friends selected the Old School Chocolate and another went with the Non-Dairy Swiss Almond, which was made with coconut milk. Each got theirs without any toppings or add ins. I was stuffed from dinner, so I had a taste of both. The Swiss Almond tasted like Amaretto, and the Old School Chocolate had a rich chocolate flavor. Both were yummy & silky smooth. Next time I'm in the area I'll try one of the creations off the menu. *Parking garage down the block or metered street parking.

Not just delicious (it definitely was), but a fun place to get a treat. Fun to watch them make one of their specialties in front of you. Server was friendly and helpful (this was our first visit) and they are reasonably priced for what you get. We are not from Pasadena, but if we are ever in the area again we will definitely return again to try their many other unique creations they have on their very creative menu.

21 Choices is one of the few businesses that have lasted for a long time in Old Town Pasadena. I personally have been going there since I was a teenager (another branch back then). It is still just as good as it always was. Great flavors and large choice of mix-ins that add some great texture and flavor. I love the pre-mixed flavors which are great if you have a hard time making a decision. There are also recommended options on the board. The non-dairy options made with oat milk are delicious. You cannot tell the difference. I liked the mint chip a lot. The coffee was good, although a bit light on coffee flavor. Service is great. I look forward to visiting more often.

Shout out to Matthew!! He was really sweet and made our yogurts delicious. Seriously impressive service! Someone before us was acting all haterade and Matthew was super professional about it and continued to serve each guest with diligence a smile. Will be coming back for sure!

I love this place, drive up from San Diego just to have a cup of this delicious frozen yogurt. Shout out to my boy Jacob, hes the goat. Going here is worth the drive everytime and workers are always delightful.

Amazing service and the flavor combinations are always great! We got the breakfast club and it was amazing. This is a small. We almost got a medium but we're glad we didn't. The portion sizes are great.

This place is still money. Everytime I'm in Pasadena it's an excuse for me to come here :)

**Rating my experience with a toddler** After a relatively warm day at the playground, Pickle and I decided to get some ice cream! Well, I actually wanted froyo, and he's never had it, so I had to say "ice cream" to get him to agree to coming here ;) We marched over to 21 Choices, my first visit! I discovered that it was like the Coldstone of froyo, and indeed there were 21 choices to choose from. Pickle was indecisive in what he wanted, and I didn't feel like purchasing two servings, so I made the executive decision and got the Strawberry Tequila Sunrise (no booze, I had to ask!) cuz it sounded refreshing and I was thirsty! I let him get the additional scoop of gummy bears at additional cost. I found it quite tasty, and so did Pickle! He chowed down the bowl and I had to fight him on it grrrrrr... should've gotten two servings! Only downside is that we waited for quite a while to get served, and it wasn't even all that crowded. The store is rather small so on a hot, busy weekend, I'm sure the line could go out the door. That was slightly frustrating. Overall, fun place to revisit and try more flavors!

21 Choices is a lie!! There's way more than 21 choices in this place. Really enjoyed my flavor choices and the server was so nice and helpful. I got a peanut butter mix with some good chocolate pieces.. oh man! Can't wait to come back.

Parking: Nearby parking structures that are $1 for first two hours Ambience: Can get crowded as it's a fairly small space, but there are some rows near the windows for seating as well as a couple chairs outside Service: Quick and friendly! We were immediately greeted once we walked in, and were offered free samples :) Taste: Got the smooth PB (organic oat milk with peanut butter). I generally don't care for oat milk but it actually made the PB surprisingly creamy and gave it a bit of a nutty flavor, almost like sesame. Definitely a bit pricy but the serving size is decent!

I called before I headed over about 5 minutes before I got there to make sure they had vanilla because they have run out of it in the past and they said they had it available. I arrived a few minutes after I had called to confirm and arrived at 9:15 pm. As soon as I got there I was told they were "closed" due to a "system malfunction" even though online it says they are supposed to close at 10 pm. This is the 3rd time that I have come and they have closed early by about 40 minutes each time. I have seen them turn away customers waiting at the door on multiple occasions. It is really sad to see this place be overrun by high school kids who clearly don't care about the company.

This place used to be the best (especially at their older location)! Still a solid above average dessert option in the area, but my most recent experience was extremely disappointing. Went on the evening of Friday 11/15, and the service was unfortunately the worst in my years going there :( The yogurt machine had broken down, and was only able to get about a half medium portion. The machine started working as soon as the guy put our mix in in the cup. I didn't even care about how much I got or what I was charged, but the dude "helping" us didn't even acknowledge the machine broke or fill up the rest of the cup with yogurt after the machine started working. Just seems like customer service 101 but the guy botched it.

The location in Pasadena offers 21 choices with about 6 different bases. And any number of adjustments you can make so you should be able to get what you want. The sugar free pistachios was excellent they have vanilla and coffee bases as well. To start with this location is in a busy area and the line may go out the door. Once inside it took about 45 mins. They do mix ins and each order is custom. Be sure to ask for a sample of the base so you get exactly what you want.

Updating my review based on my recent experience: I decided to give this place another shot. I'm changing my review because the workers here work really hard and they deserve more credit. I ordered a plain tart yogurt with strawberries, mango, and cheesecake bites. Although the wait time is pretty long, I still admire the work here. The service was good and my yogurt was tasty. Parking is still difficult ..

I have been a customer for years, but I feel like the management/ownership has changed recently. The staff behind the counter is still wonderful, but the product offerings have changed. Gone are all the different yogurt base flavors, they don't offer as many choices of mix ins as they used to, the store front disorganized with back stock, they no longer do online orders, and the tvs are covered in boards. Last few times I have been in there, there is only one person behind the counter around 7-8pm. Prime Dessert time. While the workers are cheery and very helpful with the customers, I question why management would understaff during peak times. Hope this place comes back to the glory it once was.

Busy line out the door during summer time for sure! Wish they were more engaging with customers not just speed up the process. There was no cheesecake ice cream so had to settle with a different flavor. A bit pricey but a nice treat while walking back home.

I just had the most amazing service at 21 choices from a lovely girl name, Desiree! She went out of her way to make my order the way I liked and did it with a smile. What a great employee to have. They're so lucky thank you Desiree.

Oh wow, this place is delicious! Too bad I could've tried it a long time ago. They have fun and funky names on the menu like chubby hippo, saucy sailor, the couch potato, elephant in the tree ..etc I got Elephant in the Tree which has organic banana, peanut butter and Guittard dark chocolate chip. It was so creamy & surprisingly had a good density compare to many frozen yogurt places. The sweetness was good ...not overly sweet! This used French vanilla based fro yo.... So it's not tart like some fro yo. It tastes like ice cream really... They do have some other flavors that use tart yogurts if that's your thing. They also have non dairy options. All ingredients get mixed on the cold stone. Everything is fresh.... For the items that are not candy or premade stuff.... It was fun to watch them chop the ingredients and smooth out the yogurt. Employees were good & fast at mixing! And friendly! I will be back for more for sure!!!

Kids working here always do a good job. Owner needs to clean the red wires that are collecting dust. (Food servers shouldn't be doing that stuff.)

No matter the time, there's always a line at 21 Choices. I adore crafting my own blend, typically opting for vanilla ice cream with Oreos and banana--it's a personal favorite! ENJOY!

I get it now. I get the super long lines that extend past blocks to blocks. The preparation the flavors and the good music vibes, it's no wonder why this ice cream place is a favorite in Pasadena. Also Alice was incredibly kind and made the ice cream even more enjoyable

The line was actually a little out the door but took forever. One employee spent a lot of time on the phone. One employee took her sweet time just chatting and not attending to the efficiency of working to get the line moving. The guy employee dawdled and took like ten minutes per order. Overall these employees should be fired! Everyone was waiting n getting frustrated. Will not come back!!!

Came in and haven't been In years all the girls behind the counter were friendly and helpful. Ordered a #16 that was refreshing, my fiancée and cousin really liked their sugar free / no sugar added yogurt. It was creamier than expected. The yogurt shop was clean and inviting.

Been going here for years, great selection of yogurts. They offer flavored yogurts to ones with all the toppings your heart desires. My go to is usually the banana cream pie which was taken off the menu but you can still request for it. Second favorite if you are feeling nostalgic is the animal cookie dough one - filled with the crunch from your childhood animal cookies. Yay! Ambiance is casual just a bench nook to sit on indoors or take it to go and enjoy old town Pasadena.

It is very healthy simple yummy yogurt love it I've been going there many times it's really recommended place to go see you next time