29Rooms Chicago
Event venue · Loop ·

29Rooms Chicago

Event venue · Loop ·

Interactive installations, performances, workshops, photo ops, and drinks

photo opportunity
selfie station
interactive art
branded booths
overpriced
long lines
waste of money
good energy
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null
29Rooms Chicago by null

Information

Skylight at Chicago Board of Trade Building, 141 W Jackson Blvd # 400A, Chicago, IL 60604 Get directions

Restroom
Credit card accepted
Debit card accepted
Wheelchair accessible entrance
Wheelchair accessible restroom

Information

Static Map

Skylight at Chicago Board of Trade Building, 141 W Jackson Blvd # 400A, Chicago, IL 60604 Get directions

29rooms.com
@29rooms

Features

•Restroom
•Credit card accepted
•Debit card accepted
•Wheelchair accessible entrance
•Wheelchair accessible restroom

Last updated

Jan 31, 2026

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Refinery29 Co-founder Piera Gelardi On Overcoming Imposter Syndrome | Eater

"An immersive, large-scale branded event launched to recapture the thrill of building from a blank canvas; it served as a creative experiment that required convincing skeptical sponsors and encouraged the company to innovate in live experiences, offering founders the adrenaline of starting something new while testing new commercial models." - Amanda Kludt

https://www.eater.com/2018/10/26/18019818/refinery-29-piera-gelardi-start-to-sale
29Rooms Chicago

D B.

Google
Amazing experience!! Highly recommended for anyone willing to try new experiences and actually bond with new people or make new friends. The younger child conversation was my absolute favorite and then the Shea moisture presentation and learning “sawubona”. It was good to let other people know that we see them beyond their physical presence but in acknowledging their accomplishments too. I would go back and do it again.

Chris T.

Google
I’m not usually into these kinds of things and the reviews were scaring me away but actually 29Rooms was pretty cool. I went last night. Some of the rooms were just advertising rooms, like the Panera Temporary Tattoo room, which was a little lame. But there were some really cool rooms. My favorites were the 29 questions rooms in which you have to basically have a conversation with a stranger The art room was cute as f***. Me and my SO had one minute to draw each other portrait but we couldn’t look down at the paper. The destiny room where a stranger reads your palm and draws on it The dance room was dope. It was just a dance floor but still a cool little idea We played Mario Kart on the N64 in the 1990s bedroom room. They sold liquor and beer so that was cool. A lot of good photo opportunities even though I’m not really all about that. Overall it was a pretty cool experience, a lot more interactive than last year, their on the right track. Some of the lines were long yes but it wasn’t hot, like grab a beer and have a conversation with whoever you go with damn. It wasn’t as bad as the reviews make it out to be. I got in for free so totally worth it. Tickets are a little overpriced for what they offer but overall it was a good time

Mariah C.

Google
Loved 29rooms! Surprised by the negative reviews. Yes, the lines were long and hoping that they change up the process for the next one but if you in no way felt connected to the art, that is your own fault. How can you not feel connected to art that tells a story about gun violence in Chicago, or an art piece that encourages you to shred all of the things that worry you and bring you down or a room that promotes girl power? It was amazing and I look forward to the next one.

Theresa Lenore “Tessa” Dumayas C.

Google
Meh. The art was STUNNING don't get me wrong but you do no justice to the artists. Here's why: It would have been STELLAR if there were no lines like the Museum of Contemporary Art Chicago does at their exhibits or built in the structure of a haunted house like the Museum of Science and Industry, Chicago did. Great that it was a fundraiser, but if you're going to do one, do one that's truly worth the price of the ticket Refinery29 and whoever else partnered with you on planning, is you should have done better.

Sarah S.

Google
Honestly, I never write reviews. But I am TELLING you, dont waste the money on this. You're paying money to sit in really awkward forced ads where they try to seem relatable, mixed in with booths that are trying to seem socially conscious and its a horrible mix. Everyone I talked to there wasn't enjoying themselves unless they were drunk. There's no sense of fun, you just sit in rooms that are poorly constructed with terrible lighting to take photos. Theres a forced sense of interactivity with the spaces (if at all, and even then its like, "write on this piece of papers!!! be imaginative!!!"). You wait in long lines to be let down at every. single. room (but don't forget to pick up your 401&Chill pin at the financial planning room!!!!!!!!!). Like seriously, you can't even take good photos if you're GOING for them because of the awful lighting. Its a want-to-be wndr museum, but at least the wndr museum keeps you engaged. We wanted to leave in the first 20 minutes of being there. Waste of money. Completely disappointed.

Rachel O.

Google
Very disappointing. The entire thing is waiting in line to stand in front of different backdrops. They are in no way “rooms” and there are barely any interactive components besides a few mediocre attempts. I was really excited to check this out, but it’s literally 90% standing in line and not even for anything exciting. The art was cool, but you couldn’t even get any pictures of it without 25 people being in the way or standing in a line for 20 minutes. I was hoping I could photograph the art rather than myself, but this is completely for selfies. They were very vague in their description because if they explained what it actually was, a room with tons of colorful backdrops to selfie in front of, I don’t think nearly as many people would’ve attended. I thought it was going to be a fun interactive and immersive art display, but rather it was line after line of selfie areas. Kinda bummed I spent 40 bucks to walk around for 45 minutes before I was completely over it.

Tiffany

Google
I recently went to Wndr and assumed this would be similar. I was sad to find out it’s more of a photo opp. Maybe if I went in expecting that I wouldn’t be as let down. Did I take good photos? Yes. Did it feel like I was able to really immerse myself in art? No. So If you do go wear something you want photos in and do your hair. 😅

Andrew K.

Google
This event was just ok. It's great if you like standing in line with a bunch of selfie hunters for a selfie station. I can't complain. I got some good pictures of my fiancee and myself. I just didn't feel any sort of connection to the artwork.
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Samantha V.

Yelp
This is something I actually ponied up the dough for! I'd say 3.5 stars if I could. If you think the pictures on the website look amazing - it's because pretty much everything in this experience was a photo/selfie opportunity. And maybe you're a social media/selfie addict and that's your thing, but I came for more of an artistic experience and was only slightly disappointed. Pros: Very well staffed with people who had great energy and enthusiasm! The staff really made the experience, in my opinion. Vibrant, colorful, beautiful, interesting interactive displays Good music Air Conditioned - very comfortable Cons: Overpriced. By a lot. Not enough time to really enjoy each experience A lot of product placement Lines for many of the activities Not enough creation areas I came with a group of friends, and I love them all for joining me! I'm glad I got to experience it with them, but I feel some things are better enjoyed with a smaller group or you kind of get separated and don't quite connect with everyone enough. I feel like this experience might be best for a date or maybe a trio of friends. Four friends tops or you'll find yourself splitting off in various directions. I was very disappointed that I didn't get to see almost half of the rooms. 2-1/2 hours seems like a long time, but if you get to enjoying one area, or you wait in line for something too long, you really limit how much of the other stuff you get to see. My favorite area was the one where you could create - paint, sculpt, draw, and play with washii tape. I got distracted here for way too long! Second favorite was the dance room. My friends and I LOVED dancing in here. The staff was very inclusive and high-energy and we all had a great time dancing together and with strangers. To me, this kind of felt like the Museum of Science and Industry but for art. You could interact with some exhibits, and take pictures in almost every area. But, personally, I like an experience that encourages being present and fully experiencing what's going on, rather than taking a photo at everything, which is what I felt compelled to do here. The pink room with the triangle in almost all the photos seemed to me like it was meant to be a meditation area, with affirmations spoken softly over the speakers. But since there was not much room for more than one or two people, it was simply a photo op area. In, click, out. Sad panda. I still had a great time with my friends, though. If I rated on company alone, it would be TEN stars! But I have to rate honestly on the actual 29Rooms offerings and it's a 3.5. If I were to reconsider attending again, I would only do so if they knocked the price down to under $30 including fees. This cost me around $45 with fees on the early bird ticket and $10 more if you missed out on early bird. The experience at that price definitely excludes many people.
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Deserae D.

Yelp
It's not what I thought it would be from the photos. It was a little basic. Still fun, but there are other places similar to this that bring more to the fire in my opinion. Still a cool small date
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Scott L.

Yelp
In a word - lame. Don't waste your $. They definitely didn't think this thing through before deciding to sell tickets to it. It's sort of like a cross between a lame trade show and self-help. It is certainly not an "interactive experience" by any stretch of the imagination.
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Alexandra V.

Yelp
If you like branded booths at festivals then you might actually enjoy this. If you work in adverting, you might be interested in seeing how these branded activations miserably failed to be entertaining. You also might enjoy it if you are an influencer or lookimg to have a photo op. If these do not apply to you, please do not waste your money! I was lookimg forward to playing with interactive art but instead had brand after brand shoved in my face. Would have been better if the tickets were cheaper, but at $40 a pop, take your money and go to Wndr museum. They do instagram tourism right, without feeling you have nothing to do or experience if you dont want to take photos to post on socials.
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Eva N.

Yelp
I can't believe I paid to be advertised to! And it's not cheap. Even though there are some interesting art pieces that were created for this show, they aren't really interactive beyond taking a photo in it. And a large quantity of the "rooms" (I actually thought there would be 29 interactive rooms that were immersive art experiences) were just a station sponsored by an advertiser where you were supposed to take a selfie, post it and advertise their product for them! No thanks. And in their dancing room, the DJ was limited to only playing 3 songs over and over! Seriously? We talked her into playing some requests and everyone really started to have fun then. Having gone to the wndr museum as a team outing for my leadership staff, I expected something of that caliber. Not even close. Save your money.

Jeff S.

Yelp
this is utter junk with a huge price tag. photo booths. some a little creative. but most not. and pretty junky. if you are looking to take selfies with backgrounds are not interesting and are meaningless, jump in. panera bread coupons for 20% off strawberry items? ugh. also salad dressing tastings? avoid.