D.wight L.
Yelp
I love giving unique food gifts versus regular material things, that probably won't get used anyways because most people have too many things going in and out of their house/lives. A food gift won't clutter up your personal space (for very long), and if chosen with purpose, can be much more memorable. That's because you're burning an imprint with multiple senses...taste, sight, smell and touch.
43 & Co. is a modern model for a small business doing fancy desserts. Instead of conventional retail where one acquires a store front, presents it in an attractive manner for customers to go in and out, this by-passes all that.
Here they just get a spot in an industrial zone (much cheaper than a retail space), and all ordering/payment is done web based. So no store to browse/enter, no live human interaction, just click, click, check out, pay, set up pick up time or delivery. Not sure how long it will take the mainstream to pick up on this, but I applaud the pioneers in utilizing this format. I find it viable and useful, even though I'm just getting used to it myself.
Got a small box of 6 small tartlets. I thought I ordered 3 flavors, 2 each. But what I received was 2 flavors, 3 ea. So their ordering process is not too solid for me. The thing with this format, is since there is no live human interaction, you won't know what you got until it is in your possession. I didn't get an email of my receipt even though you had to give them an email address. Don't know if it was a mishap, but that was my experience.
So I only tried one of the tartlets. I will say that they are incredibly attractive and nicely packaged. Definitely a fancy food gift. I tried the Chocolate Cream Pie flavor (4*) and it was decent. Very crisp crust, almost puff pastry like. It was a bit too brittle for me, as I tend to like a more buttery pie pastry that has more of a chew versus a crunch. But that's totally my preference. The chocolate mousse filling is about as good as it gets texture wise, perfectly smooth and ethereal. I also prefer more of a chocolate punch, but again, that's a personal preference.
My box also contained some fruit tarts, which I did not taste, since this was a gift. It is very aesthetically pleasing to look at, as they have a nice hand with presentation. I would probably order this again to taste, but maybe in their larger size for a family outing. Also want to try their Banana Cream Pie Tart, that was missing from my original order.
It isn't cheap here but if you look at their pics, you'll understand why. The small 3-4 bite tartlets are $6 bucks each. May not seem a lot as each, but as you multiply them, they'll escalate quick. My small box of 6 was $36 and with a small tip threw it to an even $40. But if you've shopped in the fancy bakery case of Whole Foods, then this will look familiar.
Can't get product day of, gotta give them a day, pick up the next. Day of they'll send a text to confirm your pick up. When you arrive at the industrial roll up doors, just text them, and someone will drop off your product on this little garden wagon...cute. Then the door will shut and you're good to go.
I'm still gonna lean towards the conventional retail, as I find it more available and convenient. But I will gradually start incorporating this mode in my choices.