Grant Beaumont
Google
Very interesting idea, but incredibly distracting in traffic.
Over the last few weeks, I've noticed three or four Ad-MOTO riders, each of which has proved to be a dangerous distraction to cyclists and drivers. Fully green LED adverts whilst sat at red traffic lights, and moving graphics at pedestrian crossings. I'm sure the improved analytics are great, but the impact on the city roads is definitely not. I'm sure legislation change will catch up to regulate this.