ADER ERROR SEONGSU

Rude doorman, completely empty store but still forces line ups to build a facade of artificial popularity. These brands would not survive without the false notion of rarity and popularity. Clothes have been declining in quality over the years with an expired one-dimensional aesthetic. Check out emerging brands near by such as Youth instead. Go anywhere else in seongsu, don’t waste your time

The store is super empty with not even a single person inside so we entered in a normal way and the rude doorman literally kicked us out and forced to wait in a non-existent queue outside. Then after 10min he let us into an empty store :) This is not a way to do it, get lost with these fake luxury marketing techniques, because people are not idiots. Imagine the willingness to buy anything from a retailer treating a customer like this.

A place that incorporates many artsy and futuristic concepts. It’s more like a museum than a retail store. Staff display professional attitude and visitors are welcomed warmly. Their service is highly appreciated.

It’s the worst experience since I start buying this brand. Also the first time me and my friends need to wait for 30mins and still no one help us to get the right size of clothing we like After we chased a few times, one of the staff finally grab the clothes (which actually takes them 5mins) BUT she put into the dressing room and brought another customer for fitting (customer was lost as well) We complained again and the staff told us to continue to wait (already 35mjns since we asked for another size) We refused and asked for apologies but they asked us whether we still want to fit as the confused customer came out. She handed us the clothes from that customer directly… Most ridiculous thing is that a 3rd staff came and apologies and asked us what happened as she just finished her break… (the related 2 staff left without apologies) She told us there’s a lot of staff quiet and apologies on the misunderstanding and slowness as they are new… (should customers then ask for whether there’s a lot of new staff before they shop now?) It’s really the worst experience in Ader Error EVER!

This might not be for everyone, but it is an experience and a little different. Also the prices are on the pricy side. However some pieces did stand out for me. The staff were quick and helpful. I liked the fact that they double check the clothing for any faults in front of you before they pack it. I understand that it might be a bit weird to wait in line before entering though the store isn’t crowded, but that way you do get a more personal experience while browsing.

Had a great shopping experience after queuing for a few minutes outside. Trainee Kiki assisted with getting shoe size and patiently waited while I tried them on and make a decision. Ended up leaving with a pair of shoes and causal blazer jacket. My advice would be join the cashier queue as early as you can, so you know, the wait in the queue may be quicker.

You must make a reservation at the door to enter, but if you are a foreigner and don't have a Korean phone number, just tell the staff at the door that she will give you a handwritten number with the entrance time. The store is unique with an outer space concept. All of the staff we met were polite.

One of the coolest stores i‘ve ever visited. Amazing atmosphere and clothes, full of attractions. A must see when in Seongsu!