Yuval A.
Yelp
I've been a casual customer of Afikomen Judaica for around 2 years now, and as much as I love the appearance and selection of the store, I'm not sure I'll be going back anymore. As the only Judaica in the East Bay, I was expecting it to be a welcoming staple of the local Jewish community, but the owners come off as awkward, hovering, and suspicious on every visit.
Most recently, when I came in to inquire about the store credit that was set up for me on my last visit after an item return, I was told by Nell that they "don't keep a record of that," but after I insisted I wasn't lying, she put my last name into their system and immediately found it. However, before she would allow me to use that store credit, she told me she had no way of knowing whether I had already used it on another occasion (in other words, accusing me of attempting to scam them), and when I offered to come back on another day with the receipt, she said no, but actually, genuinely made me PROMISE (and repeated the request multiple times!) that I wouldn't use my own receipt from the prior transaction to try and scam them on some other day! I couldn't believe my ears. I am a mixed Black Jew and came to shop with another Black Jewish friend of mine, and rather than being treated like a fellow Jew and community member, I was treated like a potential thief and scam artist despite still spending $50 on a mezuzah in the end. I'm not accusing Nell of being intentionally racist and I truly don't believe that she was, but I don't think she could even conceptualize of how outright humiliating, deeply ostracizing, and exhaustingly frequent this sort of interaction is for people of color. Jews of color, shop at your own discretion.