Milky Bun ice cream with unique flavors like cereal milk, ube























"Founded by Andy Nguyen, this ice cream shop figures prominently because its founder is banking on NFTs as a way to tackle structural problems in the food-and-beverage world — from high costs to staffing — and even to “save the restaurant industry.” The founder has invested in high-profile NFTs (including a Bored Ape) and envisions NFT-linked memberships, royalties, and digital perks as new revenue and engagement channels, but the proposals in question lack clear, practical explanations and have been met with skepticism about whether they would meaningfully address the industry's real challenges." - Matthew Kang

"Represented in a new burger partnership by founder Andy Nguyen, indicating involvement from a well-known local dessert brand in the incoming fast-casual venture." - Amy McCarthy

"An on-site ice cream outlet included among the resort's dessert and casual dining options." - Susan Stapleton

"Afters Ice Cream at Virgin Hotels looks incredible and photogenic—bloggers and social-media-minded writers are particularly excited to try and photograph its offerings." - Susan Stapleton

"On December 1, I saw that all 25 Afters Ice Cream locations in Southern California will launch two Rick and Morty–inspired flavors: a caramel portal ice cream topped with green apple popping candy, and a brownie batter ice cream with sparkling sugar. The promotion also includes a limited giveaway: the first 50 customers at each shop get a Rick and Morty T-shirt and free ice cream starting at 6 p.m. on December 1." - Matthew Kang