Age.3 Fruits Sand Ginza

Is it worth the hype? The answer is… I’m not sure 🫢 Look, the sandwiches are good—no regrets after waiting nearly 40 minutes in line—but I’m not sure I’d do it again. We ordered the egg salad, the Japanese beef, and the apple one. They’re generously filled, so three were enough for two people. The apple sandwich was spectacular—sweet, rich, and very unique—but also the messiest to eat. Actually, all of them are a bit tricky to handle, so be ready for a bit of a sandwich battle. The service was super friendly, and the packaging is absolutely adorable (just note that if you buy fewer than three sandwiches, the box comes at an extra charge). There’s a small park right across the street with benches and tables, so if you’re lucky, you can sit and enjoy them more comfortably. All in all, it’s a fun foodie experience, but maybe more of a one-time thing.

There was no queue when we visited. We ordered the yakisoba which had deliciously crispy bread, sweet and tangy noodles, ginger, and the loveliest egg with a runny yolk. They're running a review campaign where you get to redeem a whipped cream bread upon review! 😁 The whipped cream sandwich was good! It was decadent, with a generous amount of whipped cream. The whipped cream was fluffy and wasn't too sweet which brings out the savoriness of the crispy fried sandwich. Would recommend the sweet sandwiches over the savoury ones.

Amazing sandwiches! But be prepared for line ups going up to 30 mins to an hour. The staff were super friendly. They provide you with a menu while you wait in the line so you have enough time to decide from the 25+ options they have to offer. You get free takeout box and bag if you order three or more sandwiches. Cherry on top, they add limited edition items to their menu every two months.

Got here at 2:30 pm on a Saturday and waited 45 minutes (usual for the weekend). Staff was friendly and ran the line efficiently. My favorite of the 3 is the egg salad sando (other reviews say their savory sandwiches are better too). There was too much filling to bread ratio, especially with the whipped cream ones (towards the middle you’re just getting a mouth of straight whipped cream). Bread was crispy tho! Wouldn’t come back but if you’re in the area and wanted to see what the hype is about it might be worth it.

The queue and the price may not fully justify the sweets here. They are just flavored velvety butter nicely placed in a fried toast. Visually they look so pretty and adorable, but taste-wise, they were just mostly ordinary. Not worth the long wait if you ask me. I’d still recommend the Chocolate one for the sweets, (the 3 others I tried from my siblings are not as great). If there’s something I’d say is “okay”, that will be the savory version. I had the one with curry, and it was interesting. Overall, not worth the hype and price, but still considerably decent.

Found this on TikTok and decided to give it a try. Queued for 20 minutes before the shop even opened on a Sunday morning, then waited another 30 minutes for the line to start moving. The crowd was no joke—it definitely built up the anticipation. If you’re planning to visit, go early and be prepared to wait. I tried the egg salad, curry, and cream fried sandwiches. The savory options were better; the cream one was a bit too much for me. Overall, the fried sandwiches weren’t bad, but they were quite oily. After sharing three between two people, we started to feel a bit off from all the grease. Honestly, not worth it if you have to queue for more than an hour. P.S.: They make you leave a review before you even taste the food in exchange for a free cream fried sandwich, which probably explains the inflated Google ratings—so take those with a grain of salt. I ended up revising my Google review because I didn’t feel right about sharing something that wasn’t fully honest.

Most reviews are posted because of the free sandwich incentive. I would say that this is something that is cool to try once but it’s nothing spectacular or life-changing. I got the chicken nanban, grill curry and smoked salmon grill cheese, of which only the salmon one disappointed. However, my general complaint is that it’s a bit messy/hard to eat since the best part of the sandwich is at the top and not very secure. So you can either eat it top down, which would mean you eat the best parts in the beginning and left with a pretty average sandwich after (the smoked salmon one was filled with mediocre potato salad), OR you eat from side to side which helps keep each bite interesting but also creates a very messy eating experience.

If you’re in Ginza and looking for a trendy, deep-fried treat, Age 3 is an interesting spot to check out—once. The line was about 30 minutes, but the wait didn’t feel too bad since a staff member was outside guiding customers, keeping things organized, and making the experience more manageable. Now, onto the food. The sandwiches were definitely unique, featuring crispy, deep-fried bread with various fillings. I tried a few different options, including a brûlée-style custard one, a chocolate-strawberry combination, and a pistachio-topped creation with a raspberry drizzle. They were all good, but not mind-blowing. The textures were nice—the crunchy, warm exterior contrasted well with the soft, creamy fillings—but I didn’t feel like it was something I’d crave again. Would I go back? Probably not. But was it worth visiting? Yes. If you’re into viral food trends or just love trying new desserts, it’s worth the experience. Just don’t expect it to be life-changing.