Akafuku honten

When we visited Ise, stopping by Akafuku Honten felt like a must-do, especially after seeing the Ise Grand Shrine nearby. This place has been making their famous Akafuku Mochi for centuries, and it’s truly something special. The mochi itself is soft and chewy, topped with a smooth, sweet red bean paste. We loved that the shape of the mochi symbolizes the nearby Isuzu River—there’s something meaningful and beautiful about that connection. Inside the shop, the atmosphere was cozy and welcoming. We could smell the roasted green tea and even watched the artisans skillfully handcraft the mochi. Sitting down with a cup of local green tea and enjoying the mochi was a relaxing and authentic experience that made us feel connected to the place and its history. If you’re ever in Ise, eating Akafuku Mochi at the honten isn’t just about snacking—it’s about tasting a piece of tradition and culture. Definitely a highlight of our trip!

The akafuku was the same as what I had 6 years ago and was great, but the staff whom I encountered this time was quite unfriendly. Maybe there are too many tourist, she was very impatient.

Perfect at all, especially in an early winter day. Little cold weather and grey sky make me feel peaceful and comfortable. Please go inside and dine in before u take gift away. I will feel like me. I think they give us free tea and i only need to buy a set of redbean cake (akafuku mochi). Perfect match. Must try. I love Japan

300 year old family owned business in Okage Yokocho, renowned for Akafuku mochi, a mochi encased within an outer red bean paste shell. I am honoured to have tried something so storied. One set gives 2 pieces of mochi and a roasted green tea. The water was boiled near the order counter by charcoal and is used to brew the houjicha. The tea was piping hot and mellow, a great way to wash down the sweetness of the mochi. The red bean paste was grainy and sweet, the mochi encased, chewy and light.

A tea house famous for precisely one thing: mochi covered in sweet bean paste. Nice view of the river.

Busy cafe located in a traditional building. Service is quick and attentive. It is the kind of place to have a dessert only, 20 minutes chat and continue your trip.

When I visited during lunch time, the queue was surprisingly short, making it easy to secure a spot by the river. The view from there was absolutely breathtaking—an unforgettable backdrop for the meal. I tried the soft rice cake covered with red bean paste, paired with green tea, and it turned out to be one of the most memorable experiences of my trip. The combination was delightful and perfectly suited the serene atmosphere. Highly recommend stopping by for a peaceful and scenic dining experience!

Lovely traditional sweet restaurant/cafe. Nice setting and decor, facing the bridge behind. The queuing system was a little confusing. One queue is for purchasing boxes of sweets as gifts and takeaway. One queue to obtain a ticket in order to queue to get a seat.

You must visit here, if you are in Ise. Taste: Sweeet! Price: Cheap. Customer service: Very nice.