Akafuku honten

I’ve known for a long time this shop is so famous for its red bean paste cake(mochi). As I didn’t want to be in a long line, I arrived here at 11:00 or so on a Friday. Fortunately, there were not so many visitors yet. So no hassle, no trouble. I could enjoy to the fullest both the divine taste of two pieces of cake and the ambiance. It makes me calm and refreshed. Next time, I want to visit again with my parents who are also red bean lovers like me. The red bean paste tastes refined sweetness.

Delicious zenzai (mochi in sweet red bean soup) served with tea. Sweet and delicious, perfect as a mid day snack. Pay at the counter, get a ticket and they’ll assign you a seat. Not necessary to purchase 1 set per person, we shared 1 amongst 2 people. Place is fairly stroller-friendly, we were able to park our stroller with baby inside right next to our seat. Cash or credit card accepted.

Akafuku at the main store It's exceptional! Freshly pounded mochi with just the right amount of sweet bean paste! It's absolutely delicious, and the main store is the best. Even if you're waiting in line, the entrance and exit are separate, so the turnover is super fast! You can easily get in. ✨ I think it was about 400 yen for two pieces with tea. While it's a little pricey per piece, it's a great price considering you can enjoy it in such a great space. ✨ This is definitely one of the places I'd like to visit when I go to Ise.

When we visited Ise, stopping by Akafuku Honten felt like a must-do, especially after seeing the Ise Grand Shrine nearby. This place has been making their famous Akafuku Mochi for centuries, and it’s truly something special. The mochi itself is soft and chewy, topped with a smooth, sweet red bean paste. We loved that the shape of the mochi symbolizes the nearby Isuzu River—there’s something meaningful and beautiful about that connection. Inside the shop, the atmosphere was cozy and welcoming. We could smell the roasted green tea and even watched the artisans skillfully handcraft the mochi. Sitting down with a cup of local green tea and enjoying the mochi was a relaxing and authentic experience that made us feel connected to the place and its history. If you’re ever in Ise, eating Akafuku Mochi at the honten isn’t just about snacking—it’s about tasting a piece of tradition and culture. Definitely a highlight of our trip!

Perfect at all, especially in an early winter day. Little cold weather and grey sky make me feel peaceful and comfortable. Please go inside and dine in before u take gift away. I will feel like me. I think they give us free tea and i only need to buy a set of redbean cake (akafuku mochi). Perfect match. Must try. I love Japan

They have two storefronts. The river side store serves mochi and the street side serves shaved ice.

Nice sweet Akafuku. Inside has Mochi The motchi was great tender. Whatever you order a food it will comes with green tea. The tea was nice bitter. Also I’ve got akafuku koori ( matcha shaved ice on the akafuku. That is only selling in summer. I’d like to try Zenzai next time in winter. I’ll come back when I get a time.

We were on our way to Ise Grand Shrine and decided to make a stop. As usual, we were glad we did. This is very popular amongst locals and you will see outlets at Okage Yokocho Ancient Street as well. Only difference? It’s quiet here. The sweets were perfect and certainly not the sickly sweet sort you get from Harajuku. I give it 11/10. Also, it’s in a quiet town which we walked around a bit.

You must visit here, if you are in Ise. Taste: Sweeet! Price: Cheap. Customer service: Very nice.