Amazon Fresh
Permanently Closed

Amazon Fresh

Permanently Closed

Scan, take, and go grocery shopping with no checkout lines

friendly staff
bakery
prepared meals
coffee
fresh food
vegan options
salads
sandwiches
Amazon Fresh by null
Amazon Fresh by Getty Images
Amazon Fresh by null
Amazon Fresh by null
Amazon Fresh by null
Amazon Fresh by null
Amazon Fresh by null
Amazon Fresh by null
Amazon Fresh by null
Amazon Fresh by null
Amazon Fresh by null
Amazon Fresh by null
Amazon Fresh by null
Amazon Fresh by null
Amazon Fresh by null
Amazon Fresh by null
Amazon Fresh by null
Amazon Fresh by null
Amazon Fresh by null
Amazon Fresh by null
Amazon Fresh by null

Information

59 The Broadway, London W5 5JN, United Kingdom Get directions

Wheelchair accessible entrance

Information

Static Map

59 The Broadway, London W5 5JN, United Kingdom Get directions

+44 20 3356 6205
amazon.co.uk

Features

•Wheelchair accessible entrance

Last updated

Jan 15, 2026

Powered By

You might also like

Terms of Use • Privacy Policy • Cookie Policy
 © 2026 Postcard Technologies, Inc.
@eater
391,688 Postcards · 10,993 Cities

Amazon Go’s First U.K. Supermarket Is in Ealing Broadway - Eater London

"Global logistics monster Amazon is set to open its first U.K. Amazon Go supermarket in Ealing, west London — where shoppers walk in, pick up their goods, and walk out just like that. The U.K. store is branded as Amazon Fresh." - James Hansen

https://london.eater.com/22309002/amazon-go-grocery-uk-store-opening-ealing-broadway-london
Getty Images
Amazon Fresh

YM Queendy L.

Google
A new shopping experience as a no cashier check out supermarket. Products are widely provided like a normal supermarket but just in much smaller scale. Pleasant to walk around. Products look nice but a bit expensive compared to Tesco or Morrison. A lot of friendly Amazon staff to help around for this new shopping experience. I did not buy anything for this first visit, but certainly will come back again to see if there are something new and attractive to buy.

Nek K.

Google
A unique experience!!! Felt really strange leaving the store without approaching any till. Definitely the customer feels like living inside the future of superstores! All staff where excellent trained and friendly towards the long queue of costumers waiting outside the store. I was expecting to see more amazon products on the selves except food. I mean, this is such a futuristic store but most of the products can be found in the near supermarkets. I enjoyed a lovely cup of coffee inside the store for which I was charged only when I left the store. *Interesting fact: Did you know that if more than one person check-in the store with the same QR Code (maximum of 4 people) and they leave the store in different time, the system will charge you the correct amount as soon as all of them exit the store!!! Such a smart idea, I loved it!

Samantha A.

Google
I really had to come and see the new Amazon store .. Open only since yesterday, it already has very high reviews on online and world news. This new way to shop without checking out is sure to have a huge impact on our trip. It will indirectly push us to buy more as we will not be aware that we are displaying the total amount at checkout. Older people or those who do not have a smartphone will certainly suffer from not having the opportunity to shop. Just as a precaution I took a photo of the purchased products with their price tags before putting them on my bag. I wanted to make sure I was charged correctly. I felt weird to grab the products and put them directly in my bag. I was afraid someone would say something about it 😂 Extremely surprised to finally see a nice range of vegan / plant based products. It's the first time I've seen a coffee section with plant-based drinks. 🌱💯❤️😍 A huge thank you to the staff who were extremely helpful and very kind to help me. 🙏🏼🙏🏼

Sean C.

Google
The store of the future is here! Scan, take, and go. All you need is your Amazon app with a verified method of payment to enter and you'll be charged promptly for any items you take while in the shop. It's exciting as it's the first store outside the US. There's a wide variety of foods sourced directly by Amazon, allowing them to offer competitive prices. Certainly checkout the prepared meals, baked goods, and hot food section for a quick bite - it's actually quite good! Soon all stores will be like this, give it a go.

Darius M.

Google
Amazon Fresh was quite a seamless and easy shopping experience, not taking into account the occasional hour long queue to enter the store. It’s pretty much a Tesco Express prices and price without the queues at the end to pay for your items.

P M

Google
Seamless shopping. Download the Amazon app and use the QR code under 'Fresh' in your app to enter, you may bring in multiple people using the same QR code, just scan multiple times. Then just shop and leave. You'll receive confirmation of your purchases a while later through email and on the app. Just make sure, if you pick something off the shelf that you don't want, remember to put it back or else you'll get charged. The salads and sandwich range are amazing.

Hannah L.

Google
Visited amazon fresh on their second day of opening. Friendly staff, reasonable price and tasty food. Grocery shopping is now made easier and faster. No more queuing for check out, you just walk out!

PhoTom

Google
Grab & Go! There is a lot of products for a quick lunch break or a snack on the go. There is bakery section, hot food section and coffee. It's like a Morrisons without tills. The only thing you need is your phone and amazon account.