Sean F.
Google
A ghost town of a store. When it opened it was awesome, like a small Whole Foods. Fantastic hot bar, good deli and meat department, good produce. Literally everything has been cut in terms of quality. The deli is rarely staffed, the quality of goods have dropped, the meat department for fresh items is no more. So we once had a mini Whole Foods and we now have a bad Trader Joe's knock off. I have no idea what the heck Amazon's goal is here but it's not to put out the finest product that would drive brand loyalty that's for sure.
Also, they can't keep the store staffed. When I go there it's always a flip of a coin if they have products. This isn't the supply chain crunch anymore, it's just lack of effort. I have no problems at any of the major supermarkets in the area, including Whole Foods. They all seem to be doing OK, while this Amazon fresh can't keep basic foods regularly on the shelf. Either Amazon needs to start over or just deal with it that this store is going to be more costly to run, and make an effort to improve.
The employees that are there are awesome. Hope Amazon's management can figure out how to keep them happy.
UPDATE March 2025:
Still not great. They're adding additional passive security due to shrinkage issues. Produce continues to be hit and miss. Stuff like soy milk are OOS often, I never see that at other local markets. Hot and cold deli are sad. No meat dept just prepacked stuff. I continue to feel like I have a better experience driving to TJs, Safeway or QFC. The prices are reasonable for the city, it really comes down to execution. The store feels like a beta test and Amazon does not know what they want to do with it. It feels soulless and without any level of real, honest, care about putting out a good product. The employees on site are still fantastic.