Ann W.
Yelp
I spotted this grocery shop in the cab to the hotel and made a mental note to visit. I'm always interested in different applications of technology and in new forms of retailing.
I had long ago downloaded the app, Amazon Go, which as the name implies is separate from the Amazon or Whole Foods apps. The app on-boards the user through the process; it is brief, perfect for when you are in the store.
To enter the store, I scanned the two-dimensional barcode on this app (similar to the Starbucks payment app) to pass through the turnstile. After that point, I could have picked up snacks, drinks, some household essentials, etc. I was tempted by the DKA kouign amanns and Magnolia Bakery cupcakes but somehow resisted. Given the location on prime Midtown real estate, I expected pricing to be higher. Instead, they were quite reasonable. Once I was done, I could leave without checking out in the traditional way. That is, checkout was automatic (à la Minority Report). Later, I received a digital receipt.
There are attendants available to help shoppers understand the process, including the very important tip to not pass merchandise to the purchaser. From what I've read, Amazon uses computer vision, artificial intelligence, and sensors to validate what shoppers' purchases.
I was so impressed I returned the next day - 2 visits in 3 days.