Matthew K.
Yelp
This review mainly concerns the screens at the theater, for people who are looking for premium formats! Quickly, like many movie theaters, this theater is definitely understaffed, the ground floor concessions stand is permanently closed, the escalators are sometimes out of order. Despite that, the many bathrooms are always pretty clean, as well as the theaters, and the crew is very nice.
Now to the screens, there is a clear lack of premium options despite the 19 screens. Auditorium 2 is a fake 1:2.39 aspect ratio IMAX, not much larger than a standard screen at an updated theater in the suburbs. The only thing that makes this IMAX worth it is that the standard screens here are pretty tiny. The seats are also small and packed close together.
There is one Dolby screen, Auditorium 14. This is easily the best screen in the building. The screen is nearly as big as the IMAX, the projector is much better, and there are recliners.
All 17 other screens are standard, and small ones at that, with the same seats as the IMAX.
With the recent release of Oppenheimer, it becomes pretty clear that renovating Auditoriums 1+2 to true 1:1.43 IMAXes capable of 70mm or LASER projection would make this theater, the only AMC in Boston proper, a destination for blockbuster films. In addition, upgrading at least 4 more standard screens to Dolby with recliners would also be a benefit based on the crowded Dolby screens and barren standard screens on weekdays. The extra seats are not more profitable when no one uses them!
Moviegoers and casuals are a lot wiser now, and only venture out to the theater when they truly need to. Going to the theater is now a premium experience, and the screens and seats should reflect that.
For now, this is my guide for this theater.
First choice, Dolby. Sit in the third or fourth row from the back. Sitting towards the side doesn't matter too much.
Second, IMAX. Sit towards the center.
Finally, standard. Sit towards the front of the main clump of seats.
I love this theater, the staff, and its location, but it hurts to sit in the IMAX or standard and see its potential being squandered due to the fact that business is probably okay when it could be great. This should be the AMC Lincoln Square of Boston, instead this theater would be barren if it wasn't the only one in the middle of the city.
Maybe by the time Dune II comes out in a year the IMAX will be good! Hopefully! Yeah it won't.