American Beauty

The Window at American Beauty’s $4 Burger Tells a Gentrification Story | Eater LA

"Inside the same building that houses the Window, American Beauty positions itself as an upscale steakhouse where dinner steaks can cost north of $120 and cocktails start at $14. Owned by American Gonzo Food Corporation (the group behind Superba and Pitfire Pizza), the restaurant’s leadership—including co-owner Bruce Horwitz of the Tasting Kitchen—says they held extensive community meetings and sought to add “substance and value” rather than act as outside developers aggressively gentrifying the neighborhood. The space’s history as Venice Ranch Market and La Fiesta Brava (known for $1.50 tacos) and that restaurant’s controversial 2015 closure inform the sensitivity around the new operation, and the daytime Window is presented as part of an effort to offer something affordable to locals while the main dining room remains a high-end destination." - Farley Elliott