Sanjay G.
Yelp
We were on our way to Times Square on 7th Avenue, and near Madison Square, we saw this gelato shop. Looks fascinating, and there was a line as well (what's with the line these days..? every shop suddenly becomes famous or what ?)
Anyway, it was a 10-15 minute line outside the shop. We entered and one can see the beautiful décor of this joint. After waiting patiently in line, when it is your turn, you have a dedicated person helping you. And you can taste as many flavors as you want.
Anita Gelato offers a selection of more than 150 different kinds of 100% homemade gelato, sorbet, yogurt, and toppings. We ordered Cheesecake biscuits and pistachio flavor.
Though I can't say it feels like Italian gelato it was good (better than sugary ice creams).
You can order a small, medium, or large in a cup or a cone. A small comes with two flavors and a large with four, but when you see the small, it is not small. The portion sizes are very generous.
Being a fan of history, I asked and learned that it is a proper gelateria, but it is not Italian. It originates from Israel, by Anita in 1998. What started as an activity to make at home with her son Nir has grown worldwide.
After their gelato became popular among neighbors, they sold from a cart on weekends and then opened their first shop in Tel Aviv in 2002. Today there are four stores in Israel, as well as in Australia, Spain, Puerto Rico, and Cyprus, and now in the USA as well.
Try it, I know you all love it.