Dean F.
Yelp
(4.5 stars)
Yelp 100 Challenge - 2015 - 59/100
The Aoyama Farmers' Market has been held every weekend for quite some time, and I finally made the trip to check the place out before attending a Yelp event in the afternoon. It is located on the grounds in front of the United Nations University campus near Omotesando. As one would expect from the area claiming the title of top fashion and trend setting neighborhood for Japan, the atmosphere and mood are definitely upscale and catering to upper middle-class to wealthy clientele.
That said, quite a full variety of goods and services are available from traditional produce, handicrafts, foods and household goods. The underlying theme is organic, healthy and ecological which means the products being sold are prepared and priced accordingly.
Highlights:
+ Selection: 5/5 stars (quite a wide variety available) - farmers' boutique collection
+ Vendor Variety: 5/5 (foods, produce, health & beauty, excellent food trucks, including oven-baked pizza and craft beers)
+ Quality: 5/5 (you get what you pay for!)
+ Value: 4/5 (food trucks - 5; vegetable stands 4; goods/pastries, etc. - 4 - 4 ratings for higher than average prices, but fair for niche boutiques)
+ Layout: 3/5 (passages among booths, especially in the area where most of the food trucks are concentrated, are very narrow; high risk of bumping a seated patron and dumping your plate lunch in their lap)
+ Amenities: 3/5 (needs more seating; restrooms unavailable or not clearly marked - unknown)
Summary:
I'd give this straight 5's if the last three areas mentioned above could be improved. Pricing is appropriate to the neighborhood - think of it more like an open-air collection of boutique shop vendors than the dusty farmers peddling their wares. No one fitting that discription on site at all, expecially among the patrons - all dressed fashionably and trendy (except me, ha, ha).
Foods purchasd included a plate lunch, oven-baked pizza, craft beers, gourmet coffee, baked goods - all in the name of Yelp research (and an empty stomach). All items were excellent! Service at each respective vendor varied - even after carefully choosing which "business intelligence" questions to ask. Well, in the heat and among such a crowd, not many had time to chit chat, although those vendors who had fixed location shops also had flyers or business cards available.
It's an interesting experience - vendors rotate and change each weekend so there's no telling what surprises await. However, judging from other reviews and my own experience, it's a cool place to check out as a local or tourist. You're sure to find some pleasant surprises.