Jonathan L.
Google
Over a Decade as a Loyal Apple Customer — The Most Frustrating, Awful Experience I’ve Ever Had
My family has trusted Apple since the days of the Power Macintosh 7100 back in the *mid-90s*. I bought my first iPhone — the iPhone 4 — when it launched in *2010*, and I’ve stayed loyal ever since — iPhones, MacBooks, Apple Watches, you name it.
That’s why what happened on *June 30th at 1:00 PM* at the Charleston, SC Apple Store was so disappointing — hands down the most frustrating, unprofessional, and outright awful Apple experience I’ve ever had.
I drove *two hours* to this location after Apple’s system only let me book an “Apple Vision” appointment — no other options were available. When I arrived, the employee at the front barely acknowledged me, visibly irritated, as if helping customers was beneath her. I explained the system glitch, that I needed to return my Apple Watch for a gift card, and had a quick question about my MacBook Air.
Instead of assisting, she dismissed me entirely, saying they couldn’t help with my MacBook due to the appointment type and I’d have to come back another day — with zero consideration that I had driven hours to get there. When I politely asked for just five minutes to answer my question, her attitude worsened. A manager came over, not to help, but to argue, repeating that I couldn’t “jump the line.”
The most ridiculous part? The time they wasted arguing with me could’ve been spent answering my question and processing my return — I would’ve been done faster than the argument they created.
Trying to salvage the visit, I went to return my Apple Watch, clearly stating I wanted the refund placed on a gift card. After multiple trips to the back for manager approval, they completely ignored my request and refunded it to my original card without consent.
To top it off, they *forced* me to complete the transaction by entering my email for the receipt. When I hesitated, they smugly said, *“If you don’t do it, we’ll just print one up for you.”* In other words, I had no choice in how this was handled.
The same manager returned, not to resolve anything, but to escalate the situation even further, turning an awful experience into a complete disaster.
After over a decade as an Apple customer — and my family’s long history with the brand — I’ve never been treated with such blatant disregard and disrespect.
The sad thing is, after checking Google Reviews, it’s clear I’m not alone. There’s a pattern of dissatisfaction at this location that Apple should be paying attention to.
This staff does not live up to Apple’s reputation for excellence, innovation, or customer care. Steve Jobs would be rolling over in his grave if he saw how this store operates.
The Charleston Apple Store urgently needs retraining in both customer service and basic customer experience — because today, they failed miserably at both.