Arby's
Fast food restaurant · Owasso ·
Roast beef sandwiches, curly fries, and shakes served fast
Roast beef sandwiches, curly fries, and shakes served fast
"This sandwich chain made a rapid marketing move to set up near the ultra-secure military site in response to the mock Facebook event “Storm Area 51, They Can’t Stop All of Us.” The company announced plans to be in the vicinity early on the morning of September 20 with a “top secret” menu that is presumed to feature its signature beef sandwiches, effectively co-opting the viral joke to offer food to attendees while acknowledging the event is largely tongue-in-cheek." - Tim Forster
"Known for a meat-centric identity and its slogan "The Meats," this restaurant chain has taken a trolling stance toward plant-based competitors by publicly dismissing collaboration rumors with Impossible Foods and launching a tongue-in-cheek campaign dubbed "megetables" (a term it has reportedly trademarked). The effort — which the chief marketing officer Jim Taylor told Fast Company took three months to devise — centers on a staged product called the "marrot" or "turkey carrot": a slivered, sous-vide turkey breast dusted with dried carrot powder and topped with parsley, demonstrated in an overhead cooking video. Observers have characterized the move as a feeble gag that amounts to making vegetables out of meat rather than offering a genuine meat-alternative, and the item is currently confined to the brand’s test kitchen though it could surface as a limited-time promotion." - Brenna Houck
"Known for its Big Beef 'n' Cheddar sandwich, the chain publicly insisted it will not add plant-based faux meats to its menu after an inaccurate report suggested a tie-up with Impossible Foods. The company issued a blunt denial—calling any partnership “absolutely impossible”—a move observers say may be meant to court customers who make meat-eating a core part of their identity rather than respond to growing demand for plant-based options." - Tim Forster
"This sandwich chain aggressively courts younger audiences by leaning into gaming and wrestling culture, producing bespoke Mortal Kombat–themed GIFs and stylized junk-food portraits of WWE figures like Becky Lynch and John Cena to cultivate fandom-driven engagement." - Greg Morabito
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