Ariel W.
Yelp
In 1910 Carl Fisher began to transform Miami Beach into a world class resort destination. In 1916 the Miami Beach Improvement Company, founded by John Collins, platted the Oceanfront Subdivision and named the area Miami Beach. In the 1920's during Florida's land boom years, many hotels and mansions were built. The 1930's and 40's were the height of the art deco design movement inspired by Paris and many of the hotels were built in this style.
By the 1970's Miami Beach was run down by neglect and salt water damage. Things were so bad that the movie Scarface used to South Beach to stand in for a drug infested ghetto neighborhood. Barbara Baer Capitman and a group of activists banded together to preserve the Art Deco buildings of South Beach. Capitman founded the Miami Design Preservation League in 1976 with Leonard Horowitz which started a movement to place one square mile of South Beach on the National Register of Historic Places. Their efforts enabled 800 of the historic Art Deco buildings to be saved. In the late 1980's South Beach had a resurgence. Models and the fashion industry moved in. An area that once had people thinking twice about driving through became home to the wealthy. Today it is walking friendly and generally low crime.
The South Beach Art Deco Museum was established by the Miami Design Preservation League as public outreach from their preservation efforts. Their mission is to educate the public about the history of the Art Deco architecture through year round exhibits and special events such as lectures, films and workshops. The museum is located in the historic Art Deco Welcome Center which is in the 1954, 10th Street auditorium. The building also houses the Miami Design Preservation Leagues gift shop.
Admission to the Art Deco Museum is $7 while students, military, and Miami-Dade residents are free with ID. The museum is small, only two rooms but the Miami Design Preservation League is currently trying to raise $648,000 to enlarge and upgrade the museum. I enjoyed the current exhibit, Henry Hohauser: Designing Paradise on view through October 31st. Henry Hohauser 1895-1963) was one of the most prolific early modernist architects. He designed over 300 buildings in Miami Beach, many of which are protected Art Deco landmarks.
Other museum exhibits focus on the three major historic design styles in Miami Beach, Mediterranean Revival, Art Deco, and Miami Modern also known as MiMo. There are scale models of buildings and information about the development of Miami Beach. There is also information about the development of the City pf Miami Beach and the history of the Miami Design Preservation League. The museum includes a resource center and children's area. You can schedule informative walking tours at the Miami Art Deco Welcome Center. These include walking tours, self-guided tours, and a selection of group private tours, such as a Lincoln Road Tour and MiMo Tour. The Art Deco Museum is open from 9am to 5pm seven days a week except for select holidays.