"Asahi is a Japanese food, gifts and more specialty store. From sake sets and tea sets to handmade rice balls during lunchtime, this place really emphasizes the feeling of Japanese comfort in a well organized grocery setting. If you like ramen, you can buy it dry-packaged here or purchase everything you need to make a fresh homemade bowl of ramen. They have a few assorted fresh fruits and veggies on rotation, as well as handmade noodles and fish cake in the freezer section. As for dessert there is a multitude of goodies to choose from, baked goods to chocolate green tea ice cream sandwiches, my personal favorite. They also have tons of packaged favorites from Japan." - XtraMileMedia
"With a location in Brentwood and another in South Lamar, this Japanese market secretly serves amazing Japanese food to go. Aside from flavorful onigiri, Asahi dishes out filling bento boxes with mains like chicken karaage, fried shrimp, and miso salmon, plus an array of incredible imported snacks to peruse like Pocky, chips, and candy. Don’t miss the creamy soft-serve offered on weekends in flavors like matcha and melon. Neither location has a dining area, so it’s best to call ahead and order your meal to go." - Erin Russell
"Mark your calendars: this Japanese market on Burnet Road only offers lovely soft serve on Fridays through Sundays. Flavors rotate regularly, but there are usually two flavors, with an option to swirl, which is obviously strongly encouraged. Past flavors include matcha, yuzu, ube, melon, and more. Note: The South Lamar location does not offer soft serve." - Darcie Duttweiler
"The Japanese market offers up lovely soft serve Fridays through Sundays. There’s the matcha, the sesame, and the combination matcha and sesame swirl available. There’s a second location down on South Lamar. Takeout orders can be placed in person." - Nadia Chaudhury
"For fun Japanese candies and treats, head to Asahi Imports and browse through the wonder-filled aisles. Pickup and delivery orders can be placed online and there is in-person shopping. There’s a second location on South Lamar too." - Nadia Chaudhury